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Bobby is Professor of Public Policy and Director of the Policy Institute. 

Prior to joining King's, Bobby was Managing Director of Public Affairs for Ipsos MORI, which is a team of around 230 researchers in London, Manchester, Edinburgh and Brussels, and Global Director of the Ipsos Social Research Institute, across around 30 countries.

He has worked across most public policy areas in his career of 25 years in policy research and evaluation, and has been seconded to the Prime Minister's Strategy Unit and the Centre for Analysis of Social Exclusion (CASE) at the LSE. 

Bobby also sits on several advisory boards for think tanks and universities, as well as the Campaign for Social Science.

His book, The Perils of Perception – why we’re wrong about nearly everything, was published by Atlantic books in September, drawing on a unique set of global studies on how people misperceive things like immigration levels, crime rates, obesity levels and many more key social realities.