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A key challenge for every start-up is acquiring your first set of customers. Where do you start? How do you reach them? What can you do to keep them engaged?

Join Entrepreneurship Institute Expert-in-Residence, Theo Ohene, for his top tips and ideas for getting those first customers secured as part of King's Entrepreneurship Week 2024.

In this interactive webinar, you will:

  • Discover practical ways to find and acquire your early customers.
  • Learn how to invest in the right sales and marketing channels.
  • Understand how to validate your product, market and messaging.


Growth Advisor, Theo Ohene is the founder of Growth Roadmaps – a marketing consultancy that helps startups grow in a fast but sustainable way.

Theo is part of the Expert-in-Residence team at the Entrepreneurship Institute (EI), leading on Commercial Growth. As an Expert in Residence, Theo supports and mentors student, staff and alumni founded ventures in the EI community in areas such as growth, marketing & sales, and customer development.

This event is part of King's Entrepreneurship Week - a week of events taking place at King's between 26th February - 1st March 2024, to celebrate all things entrepreneurship!

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