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Executive MSc Strategic Marketing Taster Session - 9 February 2023 - 9 February 2023

Please note that this event has passed.

Strategic Marketing for a Changing Digital World - Taster session

Join our online information session to discover more about the Executive MSc in Strategic Marketing at King's Business School. This specialist programme is designed to enable future marketing leaders to navigate complex market conditions. This is a part-time course designed for working professionals allowing you to study for a Master's in marketing while you work.

The marketing landscape is changing at a rapid rate with the advent of the Metaverse and deepfakes.

Join Dr Matteo Montecchi and Dr Kirk Plangger as they explore the digital marketing environment today and share their insight into how marketeers and business leaders can build robust and effective marketing strategies in a rapidly changing digital world.

This webinar will explore:

  • Marketing Strategy
  • Digital marketing
  • The Metaverse
  • AI

Participants will be able to interact with Matteo and Kirk during a Q&A session.

Find out more Executive MSc Strategic Marketing.

At this event

Matteo  Montecchi

Matteo Montecchi

Lecturer (Assistant Professor) in Marketing

Kirk Plangger

Kirk Plangger

Professor of Marketing

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Event details

9 February 2023

Online event