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Dr Kirk Plangger is a Reader (Associate Professor) of Marketing at King's Business School. He is a marketing management researcher specialising in consumer led digital marketing strategy.

Kirk studied consumer behaviour, marketing strategy and general management during his PhD and MBA at Simon Fraser University in Vancouver, Canada. He has an honours BA in Economics from Western University in London, Canada and has four years management experience in Tokyo, Japan.

Most of Kirk's research explores how digital technologies mediate and change the buying process and how organisations should address these technologies. Currently, he is working on projects investigating shoppable advertising, the value of live in marketing, brand transparency, alternative reality marketing, social media influencers, falsity in marketing and advertising, and artificial intelligence in marketing. He is a member of the King's Centre for Attention Studies.

Kirk uses this knowledge of buying and technology in all the consumer behaviour modules he teaches to challenges his students to constantly apply academic concept to practical challenges. Dr Plangger leads the local industry and community outreach initiative at King's Business School.

Kirk publishes in leading journals, such as the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Strategic Information Systems, Journal of Travel Research, Journal of Advertising, Industrial Marketing Management, Journal of Advertising Research, Journal of Business Research, Information & Management, among many others. His research has been funded by the Leverhulme Trust, UK Engineering and Physics Sciences Research Council (EPSRC), British Academy, UK Innovate, the Canadian Social Science and Humanities Research Council (SSHRC).

He holds editorial review board positions for the Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Business Horizons, and the Marketing Education Review. He has guest edited for the Journal of the Academy of Marketing Science, Psychology & Marketing, Industrial Marketing Management, Business Horizons, Marketing Education Review and the Journal of Public Affairs. He also acts as an ad-hoc reviewer for a number of academic marketing, business, and psychology journals and conferences.

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