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Dr Kirk Plangger is a Senior Lecturer of Marketing at King's Business School. He is a marketing management researcher specialising in consumer led digital marketing strategy.

Kirk studied consumer behaviour and marketing strategy during his PhD-level and general management during his MBA at Simon Fraser University in Vancouver, Canada. He has an honours BA in economics from Western University in London, Canada and has four years management experience in Tokyo, Japan.

Most of his research in exploring how digital technologies mediate and change the buying process and how organisations should address these technologies. Dr Plangger uses this knowledge of buying and technology in all the modules he teaches including marketing strategy, digital marketing and consumer behaviour and challenges his students to constantly apply academic concept to practical challenges. He is also the Director of the Executive MSc in International Marketing programme

Dr Plangger has been published in journals such as the Industrial Marketing Management, Journal of Business Research, Journal of Advertising Research, Journal of Strategic Information Systems, AMS Review, Business Horizons, British Dental Journal, and Service Industries Journal. His research has been funded in the past by the British Academy, UK Innovate, the Social Science and Humanities Research Council of Canada (SSHRC). He holds editorial review board positions for the Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Business Horizons, and the Marketing Education Review. He also acts as an ad-hoc reviewer for a number of academic marketing, business, and psychology journals and conferences.


Research Profile

I am accepting new PhD students.