As the capabilities of AI continue to rapidly advance, the inequalities and violence towards marginalised communities equally grow. This seminar builds on some of Dr Keddo’s recent work, which explores the relationship between race, media and technology, but focuses on two areas of interrelating work. She firstly focuses on the phenomenon of AI automated advertising, where the increase of automated, personalised targeting is creating loopholes in creative oversight.

Secondly, Dr Keddo touches on recent work with Dr Rianna Walcott which critiques the rise of Black AI-generated influencers, which we argue is likely created exclusive of Black labour. Dr Keddo argues that these practices not only have detrimental implications on racialised communities themselves, but on professional praxis where systems are being increasingly automated. With the rapid roll out of AI applications that promise accurate mimicry and personification, she will highlight how policy aims need to be strengthened to consider the societal impact of poor regulation.

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This seminar is part of the King’s Institute for Artificial Intelligence’s AI+ Research Seminar Series.

Meet the speaker

Dr Nessa Keddo is a Senior Lecturer in Media, Diversity and Technology at King's College London. Nessa’s research explores the intersection of diversity practices and technological deployment in the media industries. More recently with the onset of automated praxis through generative AI, her work explores the affordances and challenges of digitised and platform labour, particularly for marginalised practitioners and independent creators. Nessa’s research is grounded in critical approaches to the embedding of diversity practices in the media industries. She is co-author of the upcoming book Race and Racism in the Cultural and Creative Industries (2026), which focuses on race in the digital era and the business case for diversity, specifically since the commercialisation of the Black Lives Matter movement in 2020.