Dr Nessa Keddo is a Senior Lecturer in Media, Diversity and Technology at King’s College London, where she is the Programme Director for MA Global Media Industries. Her current research is concerned with how individuals from marginalised backgrounds adapt to - and are impacted by - digital, technological and AI innovation, ranging from media industry practitioners, civil society workers and end users. Her existing research addresses how marginalised media industry practitioners experience racism at work.

Dr Keddo is currently Principal Investigator of AHRC Impact project 'Inclusive AI for Qualitative Research in Civil Society', Co-Lead on AHRC Doctoral Focal Award 'ADAPT-AI' and Co-Lead on Wellcome Trust funded project 'INKLUDE' – a King’s wide project focused on embedding inclusive leadership across the College.

Research interests and PhD supervision

• The impact of AI deployment on marginalised workers in the media industries and civil society
• Marginalised user experiences of AI
• Platform practices and digital labour
• Race and diversity in the promotional industries

Dr Keddo’s current PhD students are exploring the relationship between AI and artistic creative agency, AI and worker identity in the Chinese advertising industry, AI and writing identity for Black British media workers, and impact investing in the cultural and creative industries. She does not have space for additional PhD students in the current academic year, but is open to receiving enquiries with a full proposal, CV and narrative about how our interests align.

Teaching

Dr Keddo teaches on a range of undergraduate and postgraduate modules centred on the topics of media and technology convergence, the impact of AI deployment on media workers, global media industries, global market practices, and representation and identity.

Expertise and public engagement

Dr Keddo is passionate about ensuring her work has impact outside of academic outputs. She has worked with several civil society organisations, including being a Non-Executive Director at the Organisation for Business, Innovation and Sustainability, External Examiner, Advisory Board member at several media and technology organisations, and has previously been a Trustee at Home-Start UK. She has appeared on BBC Radio Live 5 discussing her work, with her research being featured in The Guardian and The Conversation.

Selected publications

• Wang, X and Keddo, N (2026) Livestreaming intimacies: the production and labour of parasociality in the K-pop industry, Convergence: The International Journal of Research into New Media Technologies. Available at: https://doi.org/10.1177/13548565261480985.
• Keddo, N and Nwonka, C (2026) Race, Racism and Diversity in the Cultural and Creative Industries. London: Routledge. Available at: https://doi.org/10.4324/9780429319242.
• Keddo, N (2025) The experience of racism amongst practitioners of colour in the advertising industry, Media, Culture and Society, 47(6), pp. 1228-1244. Available at: https://doi.org/10.1177/01634437251336146.
• Keddo, N (2025) The precarity of diversity services in the creative industries, in Dubois, L-E, Simon., and Szostak, B. (eds) The De Gruyter Handbook of Creative Industries, pp. 213-228. Available at: https://doi.org/10.1515/9783111351209.
• Keddo, N (2025) ‘Racialising my influence: narrative challenges for Black social media influencers’, in C. Bourne., J.V. Cabanes., G.G. Silva Castro and L. Edwards (eds) The Sage Handbook of Promotional Culture and Society, pp. 481-503. Available at: https://doi.org/10.4135/9781529674583.