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Value Proposition: Why you. Why now. Why This.

Bush House, Strand Campus, London

15OctA group of students exchanging ideas at the King's Entrepreneurship Institute offices.

This workshop is specifically designed for you if you are considering applying to our Start-up Accelerator in 2027. Participants should arrive with a clear idea of problem they are looking to solve.

Join us for a workshop to explore your value proposition, hosted by Entrepreneurship Institute's Entrepreneur in Residence, Amy Thomson.

This session focuses on achieving self-honesty before polishing your business message for others.

We'll work through the three things that make a value proposition hold up:

  • Why you're the right person to solve this problem
  • How real and widespread the need is
  • What makes your take on it genuinely different.

You won't leave with a pitch-perfect statement; that isn't the goal. You'll leave knowing exactly where your thinking is strong, where it's still thin, and what to go test next.

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About Amy:

Amy is one of our Entrepreneurs in Residence. She is the founder and CEO of Moody Month, an AI-powered app that predicts mental health changes in women using hormone data. She's spent nearly a decade at the intersection of female health research and tech, building Moody from a research thesis into a platform used by hundreds of thousands of women worldwide.

Before founding Moody, she built and sold a £10m agency business in 2016, and pivoted into health tech in 2017. Amy is the author of Moody: The Hidden Power of Hormones, published by Penguin and an Amazon bestseller. Her expertise sits at the crossroads of health tech, performance, and founder resilience, especially when supporting founders under pressure.

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Please only book if you are certain you can attend - we would hate for other people to miss out on the opportunity if you are ultimately unable to make it. Please do cancel your booking if you can't make it, and your ticket will go to someone on the waiting list.

This is an in-person event, which will be held in our amazing space in Bush House - another reason to sign-up and explore!


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