Our Principles in Action
In everything we do, we apply Our Principles in Action
About King’s College London
King’s College London is consistently ranked one of the top 7 Universities in the UK, and amongst the top 40 universities in the world, has a turnover exceeding £1.3 Bn, is the fourth oldest university in England, and is based in the heart of London. Kings has over 40,000 students from over 150 countries studying in person and online, and has over 12,000 employees. King’s academics are members of 9 Faculties, based on 5 campuses in central and SE London. Together the King’s community delivers a comprehensive portfolio of outstanding and impactful research and education in close partnership with the vibrant arts and culture ecosystem across London along with other universities and partners across the globe. King's College London offers an intellectually stimulating environment in which to work, where staff are dedicated to the advancement of knowledge and learning in the service of society. We are a multi-Faculty institution, providing high-quality education, research and innovation across the humanities, sciences, medicine, law, dentistry, and social sciences. King’s vision is to make the world a better place through world-leading education, research and service to society. King’s provides world-class education which enables students to become rounded critical thinkers, set up for success and with the character and wisdom to strive for social change. Through enquiry-driven research, King's delivers transformative insights and solutions that have the power to advance and accelerate global progress.
Our Faculties
Our comprehensive range of disciplines are organised into nine Faculties: • Faculty of Arts & Humanities • Faculty of Dentistry, Oral & Craniofacial Sciences • Faculty of Life Sciences & Medicine • Faculty of Natural, Mathematical & Engineering Sciences • Faculty of Social Science & Public Policy • Florence Nightingale Faculty of Nursing, Midwifery & Palliative Care • Institute of Psychiatry, Psychology & Neuroscience • King’s Business School • The Dickson Poon School of Law
Appointment details
Salary
Competitive
Terms
Indefinite
Hours of work
Full time (35 hours per week)
Closing date for applications:
18 June 2025 17:00
Vacancy ID
116185
Role Overview
The Director of UK and International Student Recruitment is a critical leadership role responsible for delivering the student recruitment targets by region and country, and the associated income. The job involves developing and implementing the UK and international strategies to attract and recruit students. This role involves strategic planning, student and stakeholder engagement, academic collaboration, and team leadership. The Director will ensure that recruitment targets are set and met across all countries and regions, aligning activities with the university's strategic priorities. The role has seven direct reports: six of which are the head of regions.
Key responsibilities
Strategy and Planning
• Develop and deliver the global market recruitment strategy over a three-year rolling basis. • Create and implement in-country integrated student recruitment plans and activities, to include awareness campaigns, lead generation, and conversion funnel activities across multiple media channels. • Lead the delivery of Kings United trans disciplinary visits to the markets, ensuring seamless delivery, high in-market impact, and positive Return on Investment. • Assign and measure delivery metrics, with monthly analysis and reporting against targets and other measures as agreed with the Director of Global Student Recruitment & Admissions. • Establish an ‘agents’ strategy and coordination plan- to include the terms of work in their contracts. • Monitor agent commissions in the market, reporting bi-annually to the executive team and IPP.
Student and Stakeholder Engagement
• Lead and oversee student recruitment fairs and events, ensuring they are of the highest quality and on brand. • Act as a strategic partner to all global agents, focusing on the top 5 agents in each priority market. • Ensure all in-market activities and marketing programs generate student and stakeholder engagement and delight. • Collaborate with the External Engagement and Affairs team to identify and develop new university, college, and school partners in regions.
Academic Collaboration
• Work closely with the Director of Faculty Marketing to ensure alignment of plans and activities across the year and in the three-year rolling plans. • Ensure strong communication and collaboration and alignment with the Faculty Deans and the Directors of Operations or their delegates, attending meetings where requested. • Co-create a three-year outlook and strategy with academic colleagues and other marketing and external relationships teams. • Ensure regular, clear, and transparent reporting and communications to internal King's teams, including student recruitment metrics and return on marketing investment measures. • Deliver timely and insightful market reports to academic colleagues to ensure effective and efficient recruitment planning.
People Management
• Lead, develop, and coach the student recruitment team, ensuring they are market experts and effective ambassadors for King's College London. • Foster a collaborative and high-performance team culture. • Coach and develop the team providing timely and constructive feedback, and development opportunities.
Key Performance Indicators
• Student Recruitment Targets: Achievement of recruitment targets for both UK and international students. • Market Penetration: Increase in the number of students from targeted regions and countries. • Event Participation: Number of recruitment events attended and the quality of engagement at these events. Measured by year on year increases, and achieving the targeted numbers for each activity. • Conversion Rates: Measured by increasing the percentage of prospective students who progress from initial contact to application and enrolment. • CRM Data Quality: Measured by increasing the accuracy and completeness of data entered into the CRM system on a quarterly and annual basis. • Stakeholder Feedback: Satisfaction levels of external stakeholders, such as agents and school counsellors. Measured by bi annual 360 feedback.
Essential Criteria
Skills and Competencies
• Leadership: Ability to lead, motivate, and develop a team of recruitment professionals. • Strategic Thinking: Strong strategic planning skills to develop and implement effective recruitment strategies. • Analytical Skills: Proficiency in data analysis and the ability to interpret complex data to inform decision-making. • Communication: Excellent verbal and written communication skills, with the ability to present information clearly and effectively. • Collaboration: Strong interpersonal skills to build and maintain relationships with faculty, internal stakeholders, and external partners. • Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful completion. • Budget Management: Experience in managing budgets and ensuring efficient allocation of resources. • Adaptability: Ability to adapt to changing circumstances and make data-driven adjustments to recruitment strategies. • Problem-Solving: Strong problem-solving skills to address challenges and identify opportunities for improvement. • Attention to Detail: High level of accuracy and attention to detail in all aspects of work.
Qualifications
• Bachelor's degree in in a relevant field; Master's preferred. • Extensive experience in student recruitment, preferably in higher education. • Strong leadership and team management skills. • Excellent communication and interpersonal skills. • Ability to analyse data and develop strategic plans.
Vision 2029
King's Vision builds upon our history of service to society and takes us to our 200th anniversary in 2029
About the Global Student Recruitment and Admissions Directorate
King’s College London is the leading destination for ambitious students from across the world because of our academic excellence, reputation and research impact. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London. The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK. As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrolment.
King's College London is embarking on a new phase of development, and we are seeking to recruit new talent to work alongside its amazing team within the Global Student Recruitment and Admissions Directorate. We aim high in everything we do, and we expect accountability and data driven decision making in all recruitment planning and delivery. King's College London has recently experienced successful recruitment years, and we are committed to continual improvement in its global student recruitment and admissions services. King’s College London is at a pivotal moment, with robust business analysis underpinning its sustainable growth objectives, there is significant potential to enhance King’s reputation and extend its influence within the UK and globally.
UK & International Student Recruitment Structure
About King's
Background information about King's
Our people
Through all our work, we aim to make the world a better place.
Faculties & Departments
Our 9 academic faculties
Please quote the vacancy id: 116185 in all correspondence.
Closing date for applications: 18 June 2025 17:00
Application process
To apply for this post you will need to register on the King’s College London job opportunities page and submit the application form, along with the following: • a concise statement setting out your reasons for applying for the post and highlighting the particular skills and experience which you feel you would bring to the role (two pages maximum) • a curriculum vitae
Contact the team
For an informal discussion or to find out more about the role please contact the King’s Search Team.
Selection process
Equal opportunities
Equality, Diversity & Inclusion are central tenets of King’s Vision 2029 which sets out the roadmap for King’s ambition to provide an exceptional student experience and to be an employer of choice. Integral to this is ensuring equality of opportunity and outcome, recognising, celebrating and improving our diversity and inclusion. As a responsible employer we aim to provide and promote a positive working, learning, and social environment which is free from prejudice, discrimination and any forms of harassment, bullying or victimisation. Our commitment to inclusion means that King’s aims to create an environment where differences are not just respected, but also valued and celebrated. Everyone should be able to bring their whole self to King’s. All King’s students, staff and affiliates are responsible for meeting these commitments to value diversity and create an inclusive environment. King's will support and equip all members of its community to do this, embedding inclusion throughout the university’s policies, procedures, and practices.
Jobs at King's
Current vacancies and career opportunities
Role Overview
The Director of UK and International Student Recruitment is a critical leadership role responsible for delivering the student recruitment targets by region and country, and the associated income. The job involves developing and implementing the UK and international strategies to attract and recruit students. This role involves strategic planning, student and stakeholder engagement, academic collaboration, and team leadership. The Director will ensure that recruitment targets are set and met across all countries and regions, aligning activities with the university's strategic priorities. The role has seven direct reports: six of which are the head of regions.
Key responsibilities
Strategy and Planning
• Develop and deliver the global market recruitment strategy over a three-year rolling basis. • Create and implement in-country integrated student recruitment plans and activities, to include awareness campaigns, lead generation, and conversion funnel activities across multiple media channels. • Lead the delivery of Kings United trans disciplinary visits to the markets, ensuring seamless delivery, high in-market impact, and positive Return on Investment. • Assign and measure delivery metrics, with monthly analysis and reporting against targets and other measures as agreed with the Director of Global Student Recruitment & Admissions. • Establish an ‘agents’ strategy and coordination plan- to include the terms of work in their contracts. • Monitor agent commissions in the market, reporting bi-annually to the executive team and IPP.
Student and Stakeholder Engagement
• Lead and oversee student recruitment fairs and events, ensuring they are of the highest quality and on brand. • Act as a strategic partner to all global agents, focusing on the top 5 agents in each priority market. • Ensure all in-market activities and marketing programs generate student and stakeholder engagement and delight. • Collaborate with the External Engagement and Affairs team to identify and develop new university, college, and school partners in regions.
Academic Collaboration
• Work closely with the Director of Faculty Marketing to ensure alignment of plans and activities across the year and in the three-year rolling plans. • Ensure strong communication and collaboration and alignment with the Faculty Deans and the Directors of Operations or their delegates, attending meetings where requested. • Co-create a three-year outlook and strategy with academic colleagues and other marketing and external relationships teams. • Ensure regular, clear, and transparent reporting and communications to internal King's teams, including student recruitment metrics and return on marketing investment measures. • Deliver timely and insightful market reports to academic colleagues to ensure effective and efficient recruitment planning.
People Management
• Lead, develop, and coach the student recruitment team, ensuring they are market experts and effective ambassadors for King's College London. • Foster a collaborative and high-performance team culture. • Coach and develop the team providing timely and constructive feedback, and development opportunities.
Key Performance Indicators
• Student Recruitment Targets: Achievement of recruitment targets for both UK and international students. • Market Penetration: Increase in the number of students from targeted regions and countries. • Event Participation: Number of recruitment events attended and the quality of engagement at these events. Measured by year on year increases, and achieving the targeted numbers for each activity. • Conversion Rates: Measured by increasing the percentage of prospective students who progress from initial contact to application and enrolment. • CRM Data Quality: Measured by increasing the accuracy and completeness of data entered into the CRM system on a quarterly and annual basis. • Stakeholder Feedback: Satisfaction levels of external stakeholders, such as agents and school counsellors. Measured by bi annual 360 feedback.
Our Principles in Action
In everything we do, we apply Our Principles in Action
Essential Criteria
Skills and Competencies
• Leadership: Ability to lead, motivate, and develop a team of recruitment professionals. • Strategic Thinking: Strong strategic planning skills to develop and implement effective recruitment strategies. • Analytical Skills: Proficiency in data analysis and the ability to interpret complex data to inform decision-making. • Communication: Excellent verbal and written communication skills, with the ability to present information clearly and effectively. • Collaboration: Strong interpersonal skills to build and maintain relationships with faculty, internal stakeholders, and external partners. • Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful completion. • Budget Management: Experience in managing budgets and ensuring efficient allocation of resources. • Adaptability: Ability to adapt to changing circumstances and make data-driven adjustments to recruitment strategies. • Problem-Solving: Strong problem-solving skills to address challenges and identify opportunities for improvement. • Attention to Detail: High level of accuracy and attention to detail in all aspects of work.
Qualifications
• Bachelor's degree in in a relevant field; Master's preferred. • Extensive experience in student recruitment, preferably in higher education. • Strong leadership and team management skills. • Excellent communication and interpersonal skills. • Ability to analyse data and develop strategic plans.
Vision 2029
King's Vision builds upon our history of service to society and takes us to our 200th anniversary in 2029
About the Global Student Recruitment and Admissions Directorate
King’s College London is the leading destination for ambitious students from across the world because of our academic excellence, reputation and research impact. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London. The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK. As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrolment.
King's College London is embarking on a new phase of development, and we are seeking to recruit new talent to work alongside its amazing team within the Global Student Recruitment and Admissions Directorate. We aim high in everything we do, and we expect accountability and data driven decision making in all recruitment planning and delivery. King's College London has recently experienced successful recruitment years, and we are committed to continual improvement in its global student recruitment and admissions services. King’s College London is at a pivotal moment, with robust business analysis underpinning its sustainable growth objectives, there is significant potential to enhance King’s reputation and extend its influence within the UK and globally.
UK & International Student Recruitment Structure
About King's
Background information about King's
Our people
Through all our work, we aim to make the world a better place.
Faculties & Departments
Our 9 academic faculties
Please quote the vacancy id: 116185 in all correspondence.
Closing date for applications: 18 June 2025 17:00
Application process
To apply for this post you will need to register on the King’s College London job opportunities page and submit the application form, along with the following: • a concise statement setting out your reasons for applying for the post and highlighting the particular skills and experience which you feel you would bring to the role (two pages maximum) • a curriculum vitae
Contact the team
For an informal discussion or to find out more about the role please contact the King’s Search Team.
Selection process
Equal opportunities
Equality, Diversity & Inclusion are central tenets of King’s Vision 2029 which sets out the roadmap for King’s ambition to provide an exceptional student experience and to be an employer of choice. Integral to this is ensuring equality of opportunity and outcome, recognising, celebrating and improving our diversity and inclusion. As a responsible employer we aim to provide and promote a positive working, learning, and social environment which is free from prejudice, discrimination and any forms of harassment, bullying or victimisation. Our commitment to inclusion means that King’s aims to create an environment where differences are not just respected, but also valued and celebrated. Everyone should be able to bring their whole self to King’s. All King’s students, staff and affiliates are responsible for meeting these commitments to value diversity and create an inclusive environment. King's will support and equip all members of its community to do this, embedding inclusion throughout the university’s policies, procedures, and practices.
Jobs at King's
Current vacancies and career opportunities