Dr Anna Dubiel is a Senior Lecturer in Marketing at King’s Business School. She is currently the Departmental Doctoral Studies Lead.

Her research examines how organisations bring new offerings to market in ways that resonate with diverse audiences. It draws together work in new product development and marketing communications to understand how ideas are translated into market propositions across both commercial and non-profit settings. Her work centres on the interface between development and communication activities, focusing on how these processes evolve across different market contexts and audience expectations.

Areas of expertise:

• New Product Development
• Market Introduction & Positioning
• Marketing Communications & Audience Response
• Organisational Decision-Making in Marketing
• Market Contexts and Meaning Formation

She publishes in leading international journals, including the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and International Marketing Review. Her research is primarily empirical, with a strong quantitative orientation, and draws on collaborations with industry and public-sector organisations. She serves on the Editorial Review Board of the Journal of Product Innovation Management. Her work has received a Highly Commended Paper Award and was a finalist for the Thomas P. Hustad Best Paper Award. It has also been supported by external funding from organisations such as the British Academy / Leverhulme Trust.

At King’s, Anna teaches across postgraduate and executive education in areas including international and digital marketing. Her teaching materials have been featured in the Financial Times. She has received nominations for the King’s Education Award and the King’s Doctoral Support Excellence Award and has also been recognised with the Academy of Marketing Teaching Excellence Award and the British Academy of Management Early Career Education Practice Award. She is a Fellow of the Higher Education Academy (FHEA).

Before joining King’s, Anna was Assistant Professor of International Innovation Management at WHU – Otto Beisheim School of Management in Germany, where she completed her PhD. She has held visiting positions at Boston College, the University of Cambridge, and London Business School.

Dr Dubiel is not currently accepting new PhD students.