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Anna Dubiel is a Lecturer in Marketing at King’s Business School. Prior to joining King’s Anna has been assistant professor at the WHU – Otto Beisheim School of Management, Germany, where she also received her PhD degree. She graduated from the University of Erlangen-Nuremberg, Germany, with a MSc in business administration. 

Anna’s areas of expertise include innovation and R&D management, especially in the international context. She has been published in the Journal of Product Innovation Management and contributed to edited volumes of the Product Development and Management Association (PDMA). Additionally, she has co-edited a practice-oriented book about industrial R&D centres in emerging markets and a special issue of the Journal of Product Innovation Management about innovations in the emerging market context.

Anna’s co-authored publications have been named as Highly Commended Paper Winner of the Journal of Indian Business Research and was a finalist for the Thomas P. Hustad Best Paper Award for the Journal of Product Innovation Management. Further information about Anna’s research can be found on Google Scholar or ResearchGate.

Research Profile


Selected Publications

Dubiel, A., Banerjee, S., Ernst, H., & Subramaniam, M. 2018. "International-market-information use across new-product-development stages: Antecedents and performance implications”, International Marketing Review, 35(5): 760-784.

Dubiel, A., Durmusoglu, S.S., & Glöckner, S. 2016. “Firm characteristics and NPD program success: The significant influence of global discovery management”, Journal of Product Innovation Management, 33 (S1): 86-100.

Ernst, H., Kahle, H.N., Dubiel, A., Prabhu, J., & Subramaniam, M. 2015. "The Antecedents and Consequences of Affordable Value Innovations for Emerging Markets", Journal of Product Innovation Management, 32(1): 65-79.

Subramaniam, M., Ernst, H., & Dubiel, A. 2015. "From the Special Issue Editors: Innovations for and from Emerging Markets", Journal of Product Innovation Management, 32(1): 5-11.

Kahle, H.N., Dubiel, A., Ernst, H., & Prabhu, J. 2013. “The Democratizing Effect of Frugal Innovation: Implications for Inclusive Growth and State-Building”, Journal of Indian Business Research, 5(4): 220-234.