Aybars Tuncdogan is a Lecturer in Marketing at King’s Business School, King’s College London. Currently, he lectures on ‘Digital Marketing’, ‘Digital Consumer Behaviour’ and ‘International Marketing Communications’ at the Marketing department, and on ‘Political Marketing in the Digital Age’ at the War Studies department. In the past, he also taught modules such as Advertising and Integrated Marketing Communications, Marketing Decision-Making, Research Methods for Marketing, MSc Research Clinic, Strategic Business Planning and Organizational Dynamics at different institutions.
Prior to joining King’s College London, he worked as a lecturer in Marketing & Strategy at Cardiff University. He completed his PhD at the Rotterdam School of Management, Erasmus University with his thesis entitled “Decision Making and Behavioral Strategy: The Role of Regulatory Focus in Corporate Innovation Processes.” Previously, he finished his MPhil in Business Research (with distinction) also at Erasmus University, and his Bachelor’s degree (with college honours) at Earlham College, with a double major in Computer Science and Business Management.
His research employs psychological constructs for the purpose of understanding how we can explain, predict and shape managers’, consumers’ and collectives’ (e.g., teams, organizations, consumer tribes) strategic decisions. In line with this goal, he has concentrated on traits and trait-like chronic individual differences governing behaviour and their interactions with environmental elements. Likewise, he is interested in the applications of artificial intelligence in marketing decision-making. His papers have appeared in several prestigious journals including the Leadership Quarterly, Industrial Marketing Management, Long Range Planning, Personality and Individual Differences, R&D Management, Journal of Business Ethics and Journal of Managerial Psychology. He also works on several book projects. For example, he has co-edited (with Adam Lindgreen, Frans van den Bosch and Henk Volberda) a book entitled ‘Strategic Renewal: Core Concepts, Antecedents and Micro-Foundations’ (2019, by Routledge) and is currently editing another book (with Oguz Ali Acar, Henk Volberda and Ko de Ruyter) entitled ‘The Oxford Handbook of Individual Differences in Organizational Contexts’ (by Oxford University Publications).
He also contributes to the pedagogical literature and helps to develop new teaching techniques. For instance, he is currently co-editing a book entitled ‘How to Undertake Teaching and Learning in Business Schools’ (by Edward Elgar). Likewise, his paper entitled “Using the inquiry-based learning approach to enhance student innovativeness: A conceptual model” has appeared in Teaching in Higher Education.
Dr Tuncdogan is also a member of several professional bodies and serves as a peer reviewer for numerous academic journals, including Industrial Marketing Management, Leadership Quarterly, Journal of Management Studies, Organization Studies, Journal of Product Innovation Management, Strategic Organization and IEEE Transactions on Engineering Management among others. In addition, he is a Fellow of the Higher Education Academy, a committee member of the British Academy of Management’s marketing group and an editorial review board member of Industrial Marketing Management