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Biography

Chahna Gonsalves is a Lecturer in Marketing at King's Business School. She has five years of experience teaching modules at the undergraduate and postgraduate levels, including Principles of Marketing, Brand Management, Advertising, Integrated and Digital Marketing Communications and Digital Marketing.

Chahna holds a PhD in Marketing and an MA in International Business & Management from the University of Westminster and obtained her BA in International Management and Business Administration with French from the University of Reading. She has worked as management for companies including Primark and Benefit Cosmetics.

Prior to joining King’s, Chahna was a Lecturer at Westminster Business School and a Teaching Associate at Surrey Business School. Chahna is a Fellow of the Higher Education Academy (FHEA).

Chahna’s research interests draw upon various aspects of persuasive language and message impact. Her current work explores the impact of academic research in marketing on the Academy and on broader society.