Dr Chahna Gonsalves

Chahna Gonsalves is a Lecturer in Marketing (Education) at King's Business School.

Chahna holds a PhD in Marketing and an MA in International Business & Management from the University of Westminster and obtained her BA in International Management and Business Administration with French from the University of Reading. She has worked as management for companies including Primark and Benefit Cosmetics.

At King’s College London, Chahna teaches modules at the undergraduate and postgraduate levels, including Principles of Marketing, Brand Management and Service Marketing. She previously taught Advertising, Integrated and Digital Marketing Communications and Digital Marketing. Chahna is an Academy of Marketing Certified Marketing Professional and a Digital Marketing Institute Certified Digital Marketing Professional and has taught on accredited courses.

Chahna serves as the Education Lead for the Department of Marketing at King’s Business School. Chahna’s pedagogic work and scholarship focuses on developing student and teacher assessment and feedback literacy, understanding of academic language and use of assessment rubrics. She also explores the role of generative AI on assessment design and employers’ perspectives on graduate skills in the age of AI.

Her work has been generously funded by the King’s College London Innovative Education Fund, the UK Council for International Student Affairs, and the Academy of Marketing. In July, 2023, Chahna won the Dean’s Award for outstanding contribution to education at King’s Business School for her work to improve socialisation into academic language, assessment and feedback literacy and employability.

She currently sits on the Assessment Working Group, the Faculty Education Committee and the AI and Assessment Task and Finish Group. Chahna is co-chair of the Assessment of Learning Working Group and previously chaired the Digital Education Steering Group or Staff Development. She also previously sat on the Feedback Sub-group, the Oral Assessment Guidance Task and Finish Group. She is currently serving as Deputy Chair of the Academy of Marketing Education Special Interest Group.

Prior to joining King’s, Chahna held posts as a Lecturer at Westminster Business School and Teaching Associate at Surrey Business School. Chahna is a Senior Fellow of the Higher Education Academy (SFHEA), Associate Fellow of the Staff Education Development Association (AFSEDA) and a Chartered Business Management Educator (CMBE).

Chahna’s research interests draw upon various aspects of persuasive language and message impact. Her current work explores the impact of academic research in marketing on the Academy and on broader society. Chahna is an academic consultant  specialising in research impact.