Biography
Chahna Gonsalves is a Lecturer in Marketing (Education) at King's Business School. She has over five years of experience teaching modules at the undergraduate and postgraduate levels, including Principles of Marketing, Brand Management, Advertising, Integrated and Digital Marketing Communications and Digital Marketing.
Chahna holds a PhD in Marketing and an MA in International Business & Management from the University of Westminster and obtained her BA in International Management and Business Administration with French from the University of Reading. She has worked as management for companies including Primark and Benefit Cosmetics.
Prior to joining King’s, Chahna was a Lecturer at Westminster Business School and a Teaching Associate at Surrey Business School. Chahna is a Fellow of the Higher Education Academy (FHEA) and Chartered Business Management Educator (CMBE).
Research Interest
Chahna’s research interests draw upon various aspects of persuasive language and message impact. Her current work explores the impact of academic research in marketing on the Academy and on broader society. Chahna is an academic consultant specialising in research impact.
Chahna’s pedagogic work focuses on the provision of feedback, the development of feedback literacy and the processing of academic language. Her work has been funded by the Innovative Education Fund.
Selected Publications
Gonsalves, C., Ludwig, S., de Ruyter, K., & Humphreys, A. (2021). Writing for Impact in Service Research. Journal of Service Research. https://doi.org/10.1177/10946705211024732