Professor Douglas West
Emeritus Professor of Marketing
Research interests
- Marketing
Biography
Douglas West is Emeritus Professor of Marketing at King’s Business School. Amongst others he has taught at Birkbeck University of London, Cass Business School London, the University of Birmingham, Henley Business School, the University of Leeds, London South Bank University, the Rotterdam School of Management, Vienna University of Economics & Business, the University of Calgary, University of the West of England, and the University of Westminster.
His teaching is focused upon marketing strategy & planning and marketing communications. He has taught executive programmes at the Chartered Institute of Marketing and the Institute of Management and for a variety of companies such as 3M, Canon, Credit-Suisse, Fujitsu, Heinz, Knight Frank, NatWest, PwC, Marks & Spencer, Shell, Tata Steel, Toyota and Unilever.
He has published widely on advertising and marketing. He is a past editor of the International Journal of Advertising and the Journal of Advertising Research. The fourth edition of his co-authored book on Marketing Strategy: Creating Competitive Advantage (Oxford University Press) is in press. His research is focused upon marketing management decision-making.
Are you accepting PhD students?
No
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
Events
Connections: 'Social Marketing' with Gillian Kingston
Social marketing applies commercial marketing strategies to promote social issues and address problems within societies.
Please note: this event has passed.
Connections: 'The Value of Purpose' with Chris Macleod
The concept of a company or brand ‘purpose’ has become a somewhat divisive term in business.
Please note: this event has passed.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
Events
Connections: 'Social Marketing' with Gillian Kingston
Social marketing applies commercial marketing strategies to promote social issues and address problems within societies.
Please note: this event has passed.
Connections: 'The Value of Purpose' with Chris Macleod
The concept of a company or brand ‘purpose’ has become a somewhat divisive term in business.
Please note: this event has passed.