Professor Douglas West Academics Professor of Marketing Research subject areas Marketing Contact details douglas.west@kcl.ac.uk 3722
Choosing Among Alternative New Product Development Projects: The Role of Heuristics West, D., Acar, O. & Caruana, A., 2021, In : Psychology & Marketing. Research output: Contribution to journal - Article Exploring digital corporate social responsibility communications on Twitter Okazaki, S., Plangger, K. A., West, D. & Menendez, H., 16 Sep 2019, In : Journal of Business Research. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.1016/j.jbusres.2019.09.006 Creativity and risk theories of advertising West, D. C., 15 Apr 2019, Advertising Theory: Second Edition. Taylor and Francis Ltd., p. 242-256 15 p. Research output: Chapter in Book/Report/Conference proceeding - Chapter. DOIs: https://doi.org/10.4324/9781351208314 Future Directions for Advertising Creativity Research West, D., Koslow, S. & Kilgour, M., 2019, In : JOURNAL OF ADVERTISING. 48, 1, p. 102-114 13 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.1080/00913367.2019.1585307 The 2012 "journal numbers": Answers to common queries West, D., 25 Jun 2013, In : JOURNAL OF ADVERTISING RESEARCH. 53, 2 Research output: Contribution to journal - Comment/debate Electronic marketing orientation in the Small and Medium-sized Enterprises context Shaltoni, A. M., West, D., Alnawas, I. & Shatnawi, T., 14 May 2018, In : European Business Review. 30, 3, p. 272-284 13 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.1108/EBR-02-2017-0034 Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance Lynch, J. & West, D. C., Mar 2017, In : JOURNAL OF ADVERTISING RESEARCH. 57, 01, p. 67-81 15 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.2501/JAR-2017-006 How do heuristics influence creative decisions at advertising agencies?: Factors that affect managerial decision making when choosing ideas to show the client West, D. C., Christodoulides, G. & Bonhomme, J., 1 Jun 2018, In : JOURNAL OF ADVERTISING RESEARCH. 58, 2, p. 189-201 13 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.2501/JAR-2017-056 Consumer branded #hashtag engagement: Can creativity in TV advertising influence hashtag engagement? Stathopoulou, A., Borel, L., Christodoulides, G. & West, D., Apr 2017, In : Psychology & Marketing. 34, 4, p. 448-462 15 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.1002/mar.20999 Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript: Factors Considered before a Paper Is Accepted or Rejected for the Journal of Advertising Research Robson, K., Pitt, L. & West, D., Jan 2015, In : JOURNAL OF ADVERTISING RESEARCH. 55, 1, p. 9-17 9 p. Research output: Contribution to journal - Article View all publications