
Dr Edward David
Director of the Associateship of King's College
- Lecturer in Ethics & Values
Biography
Edward is the Director of the Associateship of King's College and Lecturer in Ethics & Values at King’s College London. His interdisciplinary work spans a range of ethical topics, with particular interests in how people develop values, make moral judgements, and learn from exemplary figures.
He completed his DPhil at the University of Oxford and subsequently held two postdoctoral fellowships there: first as a Research Fellow in the Faculty of Theology and Religion on a John Templeton Foundation-funded project examining ethical leadership in finance, and subsequently as the McDonald Postdoctoral Fellow, associated with Christ Church, Oxford.
Edward combines academic research with substantial experience in management education. Since 2014, he has served as an academic consultant to the Goldman Sachs 10,000 Small Businesses UK programme at Oxford Saïd Business School, contributing to the design and delivery of a world-leading SME-support initiative. His work with business and executive-education audiences focusses on leadership and generative AI, with longstanding interests in entrepreneurship, marketing, and organisational ethics.
His current research includes a project called "Developing Meaning and Purpose: A New Approach to Moral Education in European Higher Education", a US$300,000 John Templeton Foundation project led by the University of Edinburgh, on which Edward is Co-Investigator. The project develops and evaluates new approaches to ethics and values education in European universities.
Edward also leads research on Generation Z's perspectives on religion and spirituality. His interdisciplinary "Gen Z Role Models Project" has received support from the John Fell Fund at the University of Oxford and King's Arts & Humanities Faculty, among others, and has involved participatory research with young adults in the United Kingdom, the United States, and Sri Lanka. The resulting co-authored book, The Spiritual Narratives of Generation Z: From Divine Disillusionment to Simple Faith, was published by Routledge in 2026.
His developing research in business ethics and consumer culture includes "Sacred Consumption: How Do Brands Transform Online Shopping into Virtue?", supported through two King’s Undergraduate Research Fellowships. This project examines how influencers frame consumption through narratives of virtue, identity, and the good life.
Edward is the author of Leadership by Example (Cambridge University Press, 2025), an empirical and philosophical study of exemplary leadership in UK financial services. He has three further books under contract: Narrative Inquiry in Ethics Education (Cambridge University Press, 2027); Religious Reflections on Group Religious Freedom: Toward a Theory of First Commandment Institutions (with Maksymilian Hau and Nathaniel Hodson; Routledge, 2027); and Researching Religion through Exemplary Figures: Exemplarist Narrative Analysis for Theology and Religious Studies (Routledge, 2028).
In addition to his post at King’s, Edward is a Research Fellow at Blackfriars Hall, University of Oxford
Research interests
Edward’s research brings philosophical and religious ethics into conversation with contemporary social questions and social-scientific methods. His principal research interests include:
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Business ethics, leadership, and moral formation
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Digital and youth religion
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Artificial intelligence and creativity
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Christian and religious ethics
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Law and religion
Edward welcomes enquiries from prospective PhD students working across any of these areas, including projects that combine conceptual analysis with qualitative or mixed-methods research.
Teaching
Edward teaches ethics and interdisciplinary subjects at King’s. His teaching has included Elements of Ethics; Ethics through Time; Ethics, Values, and Identity; and Global Leaders and Innovators.
As Director of the Associateship of King's College, he aims to help the entire King’s community engage thoughtfully with philosophical and religious traditions, equipping them to navigate life’s complexities and advance the College's vision to make the world a better place.
Beyond King’s, Edward has extensive experience in management and executive education with Oxford's Saïd Business School; corporate partners, including UBS and Dubai Health; and UK-based SMEs.
Public engagement
Edward works across academic, professional, and public contexts. He is available for media commentary and collaboration in areas including Generation Z and religion; leadership and role models; ethics and values education; business and organisational ethics; artificial intelligence and creativity; and religious freedom.
His research on Generation Z has contributed to national and international discussion, including appearances on BBC Sounds, BBC Wales, Sky News, and Times Radio and consultations with BBC World Service, Vanity Fair, and Business Insider. He founded and hosts The Vibe Shift, a podcast developed through the Gen Z Role Models Project.
Selected publications
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Narrative Inquiry in Ethics Education. Cambridge University Press, 2027. Under contract.
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Religious Reflections on Group Religious Freedom: Toward a Theory of First Commandment Institutions. Routledge, 2027. Under contract.
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Researching Religion through Exemplary Figures: Exemplarist Narrative Analysis for Theology and Religious Studies. Routledge, 2028. Under contract.