Biography
Hang-Yee Chan joined King’s Business School in July 2022 as Lecturer in Marketing. Previously, he was a postdoctoral fellow at the University of Pennsylvania and the University of Amsterdam. He holds a PhD in Marketing (summa cum laude) from the Erasmus University Rotterdam, and he obtained his Master's degree in Cognitive Science at École Normale Supérieure, Paris.
Hang-Yee's research interests lies in the intersection between the consumer's brain, behavior and the market. He applies neuroscience techniques (e.g., fMRI, EEG) in order to shed light on consumer psychology at the individual level, while at the same time employs analytics on social media data to examine how information spread in the society.
His publications in neuromarketing and social neuroscience appear in top journals of various disciplines, such as Journal of Marketing Research, Neuroimage, Cerebral Cortex, and Journal of Experimental Psychology: General.
Are you currently accepting PhD students?
No
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Minich, M., Falk, E. B., Cooper, N., Cosme, D., Chan, H-Y., Pei, R., O’Donnell, M. B. & Cascio, C. N., 1 Apr 2023, In: Developmental Cognitive Neuroscience. 60, 101215. Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1016/j.dcn.2023.101215
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Scholz, C., Chan, H-Y., Poldrack, R. A., De Ridder, D. T. D., Smidts, A. & Van Der Laan, L. N., Nov 2022, In: Human Brain Mapping. 43, 16, p. 4995-5016 22 p. Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1002/hbm.26065
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Cosme, D., Scholz, C., Chan, H., Doré, B. P., Pandey, P., Carreras-tartak, J., Cooper, N., Paul, A., Burns, S. M. & Falk, E. B., 11 Aug 2022, In: Journal of Experimental Psychology: General. Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1037/xge0001270
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Parelman, J. M., Dore, B. P., Cooper, N., O'Donnell, M. B., Chan, H-Y. & Falk, E. B., 4 Mar 2022, In: Cerebral Cortex. 32, 6, p. 1131-1141 11 p. Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1093/cercor/bhab272
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Chan, H., Scholz, C., Baek, E. C., O’donnell, M. B. & Falk, E. B., 5 Jul 2021, In: Cerebral Cortex. 31, 8, p. 3939-3949 Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1093/cercor/bhab060
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Chan, H., Smidts, A., Schoots, V. C., Sanfey, A. G. & Boksem, M. A. S., 1 Aug 2020, In: NeuroImage. 216, p. 116618 Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1016/j.neuroimage.2020.116618
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Chan, H., Smidts, A., Schoots, V. C., Dietvorst, R. C. & Boksem, M. A. S., 1 Aug 2019, In: NeuroImage. 197, p. 391-401 Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1016/j.neuroimage.2019.04.076
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Chan, H., Boksem, M. & Smidts, A., 1 Aug 2018, In: JOURNAL OF MARKETING RESEARCH. 55, 4, p. 600-615 Research output: Contribution to journal › Article › peer-review. DOIs: https://doi.org/10.1509/jmr.17.0019