Hannah Schupfer is a Post-Doctoral Researcher at the Centre for Sustainable Business at King's Business School. She obtained her PhD from the University of Oslo, Norway, conducting research on corporate responses to rising sustainability pressures in the oil and gas industry.

Hannah's research focuses on sustainability-related change dynamics in organisations and industries and the roles of meaning and purpose in the transformation towards sustainability. She draws upon literature of organisational and institutional theory, including legitimacy, purpose, frames and framing, and green innovation.

Her expertise lies in qualitative research methods, drawing on archival material, interviews, and observations.

Her work on dual legitimacy challenges during issue salience has been awarded three Best Paper Awards, including the Academy of Management OMT Division on Environmental and Societal Practices, GRONEN, and the Ivey-ARCS PhD Sustainability Academy. 

During her PhD, she spent several months as visiting scholar at the Institute for Organization Studies at WU Vienna and Cambridge University Judge Business School.