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Dr Meg Peterson’s work in academia and industry has taken her around the globe to use art as a means of connecting people and communities through projects, programmes, workshops and exhibitions she designs, implements, evaluates and researches. She is the Founder of 21 Artists, a consultancy focused on fostering, documenting and evaluating art and social change through artist development, social impact and research. Beyond 21 Artists, Meg has extensive experience working in industry in the US, UK, South America and Africa as a consultant, educator, curator and artist, encouraging learning and collaboration through exchange programmes, research projects, courses, workshops and seminars with universities and other institutions. Her research centres around cultural entrepreneurship, combining business model innovation with social entrepreneurship and cultural policy to develop a new model for innovative value creation in the creative industries. She is also currently an Honorary Associate Research Fellow at University of Exeter’s Business School.

Research interests and PhD supervision

  • Cultural and social entrepreneurship
  • Business model innovation in the creative industries
  • Arts and social change
  • Evaluation and social impact in the arts
  • Cultural economics


Social and cultural entrepreneurship; cultural markets; social change; evaluating social impact and creativity.

Expertise and public engagement

  • Far Apart UK, People’s Palace Projects
  • Home Slough- evaluation and community engagement training
  • EY Foundation- cultural entrepreneurship training
  • People’s Palace Projects Relative Values conference, Rio de Janiero
  • The Agency UK (Battersea Arts Centre, Contact and People’s Palace Projects)- social impact lead
  • World Heart Beat- social impact lead
  • Counting Culture- policy support

Selected publications