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Stefan Bernritter

Dr Stefan Bernritter

Reader (Associate Professor) of Marketing

Research interests

  • Marketing

Biography

Stefan Bernritter is a Reader (Associate Professor) of Marketing at King’s Business School. Before joining King’s, he held positions as Senior Lecturer in Marketing at Goldsmiths, University of London, and Assistant Professor of Marketing Communication at the Amsterdam School of Communication Research, University of Amsterdam. He holds a Ph.D. in Marketing Communication from the University of Amsterdam.

Innovative digital technologies and a constantly changing media landscape pose significant opportunities but also challenges for consumers and advertisers. Stefan’s research mainly focuses on consumer-brand interactions in this rapidly changing environment and covers topics such as, among others, Mobile Marketing, Social Media Marketing, Gaming, and AI in Advertising.

Stefan has published in leading academic journals such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Experimental Social Psychology, Journal of Interactive Marketing, and Journal of Advertising, among others.

He holds editorial review board positions at all three leading advertising journals, the Journal of Advertising, the Journal of Advertising Research, and the International Journal of Advertising. Stefan was also a guest editor for the Journal of Advertising and the Journal of Business Research.

Several awards from the European Advertising Academy, the International Communication Association, the International Journal of Advertising, and The Dutch-Flemish Communication Association have recognized Stefan’s work.

Are you currently accepting new PhD students?

Yes

    News

    Designed by AI

    Read about King's work on how and why people choose AI or human-made products, as featured in the Bringing the Human to the Artificial exhibition.

    Designed by AI DALL·E Bringing the Human to the Artificial

    Events

    24MayDesigned by AI DALL·E Bringing the Human to the Artificial

    Designed by AI: Meet the Researcher

    Meet Dr Stefan Bernritter to learn more about his research on how and why people choose AI or human-made products.

    Please note: this event has passed.

    09MarResearch Group - Marketing - Thumb

    Strategic Marketing Executive Course: Taster Session

    Join the Course Director of our Strategic Marketing programme Dr Stefan Bernritter as he shares the content and highlights of our Strategic Marketing...

    Please note: this event has passed.

      News

      Designed by AI

      Read about King's work on how and why people choose AI or human-made products, as featured in the Bringing the Human to the Artificial exhibition.

      Designed by AI DALL·E Bringing the Human to the Artificial

      Events

      24MayDesigned by AI DALL·E Bringing the Human to the Artificial

      Designed by AI: Meet the Researcher

      Meet Dr Stefan Bernritter to learn more about his research on how and why people choose AI or human-made products.

      Please note: this event has passed.

      09MarResearch Group - Marketing - Thumb

      Strategic Marketing Executive Course: Taster Session

      Join the Course Director of our Strategic Marketing programme Dr Stefan Bernritter as he shares the content and highlights of our Strategic Marketing...

      Please note: this event has passed.