Dr Stefan Bernritter

Stefan Bernritter is a Reader (Associate Professor) of Marketing at King’s Business School. Before joining King’s, he held positions as Senior Lecturer in Marketing at Goldsmiths, University of London, and Assistant Professor of Marketing Communication at the Amsterdam School of Communication Research, University of Amsterdam. He holds a Ph.D. in Marketing Communication from the University of Amsterdam.

Innovative digital technologies and a constantly changing media landscape pose significant opportunities but also challenges for consumers and advertisers. Stefan’s research mainly focuses on consumer-brand interactions in this rapidly changing environment and covers topics such as, among others, Mobile Marketing, Social Media Marketing, Gaming, and AI in Advertising.

Stefan has published in leading academic journals such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Experimental Social Psychology, Journal of Interactive Marketing, and Journal of Advertising, among others.

He holds editorial review board positions at all three leading advertising journals, the Journal of Advertising, the Journal of Advertising Research, and the International Journal of Advertising. Stefan was also a guest editor for the Journal of Advertising and the Journal of Business Research.

Several awards from the European Advertising Academy, the International Communication Association, the International Journal of Advertising, and The Dutch-Flemish Communication Association have recognized Stefan’s work.

Are you currently accepting new PhD students?

Yes