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Stefan Bernritter is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School. Before joining King’s, he held positions as Senior Lecturer in Marketing at Goldsmiths, University of London and as Assistant Professor of Marketing Communication at the Amsterdam School of Communication Research, University of Amsterdam. He holds a PhD in Marketing Communication from the University of Amsterdam.

Innovative digital technologies and a constantly changing media landscape pose significant opportunities but also challenges for consumers and advertisers. Stefan’s research mainly focusses on consumer-brand interactions in this rapidly changing environment and covers topics such as, among others, Mobile Marketing, Social Media Marketing, and AI in Advertising.

Stefan has published in leading academic journals such as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Experimental Social Psychology, Journal of Interactive Marketing, and Journal of Advertising, among others.

Stefan’s work has been recognized by several awards from the European Advertising Academy, the International Communication Association, the International Journal of Advertising, and The Dutch-Flemish Communication Association.

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Designed by AI DALL·E Bringing the Human to the Artificial

28 April 2023

Designed by AI

Read about King's work on how and why people choose AI or human-made products, as featured in the…