Screen Encounters with Britain: What do young Europeans make of Britain and its Digital Screen culture

Screen Encounters with Britain (SEB) is an AHRC-funded research project that explores how transnational video-on-demand services like Netflix and YouTube affect the nature and extent of European audiences' digital encounters with the UK.
Using a mixed-methods approach, which combines document analysis to assess market trends with quantitative and qualitative audience research methods, it will establish: (1) How young Europeans define, find, access, value and experience screen content from the UK, and what motivates them to do so; and (2) how they understand the UK and British culture based on their screen consumption and wider UK-related experiences, and how this impacts their attitudes about the UK.
The research focuses on young, digital audiences (aged 16-34) in four case study markets: Denmark, Germany, Italy and the Netherlands.
For more detailed information, please click the WORKSTREAMS tab.
For outcomes, please click on the OUTPUTS tab.
Impact
Research findings will be shared widely with industry, policy and academic communities in the form of open access interim country reports, webinars, knowledge exchange roundtables, academic publications and an end of project symposium and report.
Screen practitioners will benefit from a better understanding of how young European audiences find British content and what they like and value about it. UK political institutions and cultural policy makers will benefit from insights about how young Europeans perceive the UK and the role screen content plays in shaping perceptions.
Project Team
Work package 1: Markets
Using a range of methods, WP1 collects evidence about how UK content is promoted and disseminated on the most widely used broadcast and video-on-demand (VoD) outlets in the project’s four case study markets (Denmark, Germany, Italy, the Netherlands). It provides base data to cross-tabulate the extent of UK content in broadcast/VoD circulation with WP2 and WP3 data.
Work package 2: Cultural Intermediaries
WP2 explores how cultural intermediaries from industry, education and (social) media impact the consumption of UK screen content. As influential audiences and tastemakers they contribute to how young audiences get to know about, find and access UK content, and arguably also how they interpret it. Through interviews and roundtables, British and local cultural intermediaries from the project’s four case study markets provide insights into their selection criteria, how they localise content for non-domestic audiences, how they perceive the latter, and what they know about them.
Work package 3: Young Audiences
WP3 focuses on young digital audiences (16-34) in the four case study markets through various quantitative and qualitative methods that build upon each other: surveys, digital activities, workshops and in-depth interviews. Through careful attention to context, personal, demographic, local, national and transnational factors, WP3 illuminates the complex interaction of the many factors that impact young Europeans’ consumption and reception of British content, and how this in turn shapes their attitudes & behaviours towards the UK.
Publications
Esser, A., Steemers, J., and D’Arma, A. (2025). Screen encounters with Britain. What do young Europeans make of Britain and its digital screen culture? Final Report. King’s College London. https://doi.org/10.18742/pub01-204
Bengesser, C., Hilborn, M., & Steemers, J. (2024). Comparative VOD catalogue research: Circulation, presence and prominence of British content in Europe. Convergence: The International Journal of Research into New Media Technologies. Advance online publication. https://doi.org/10.1177/13548565241268057
Esser, A., Hilborn, M., Steemers, J., & D'Arma, A. (2024). Screen Encounters with Britain - Interim Report Italy: What do young Europeans make of Britain and its digital screen culture? King's College London. https://doi.org/10.18742/pub01-195
Esser, A., & Steemers, J. (2024). Switching off: Young audiences, streaming and public media. Public Media Alliance: Research Insights.
Esser, A., Hilborn, M., & Steemers, J. (2024). Screen Encounters with Britain - Interim Report Netherlands: What do young Europeans make of Britain and its digital screen culture? . King's College London. https://doi.org/10.18742/pub01-177
Esser, A., & Steemers, J. (2023). Transnational Encounters with British Screen Entertainment: The Experiences of young audiences in Denmark and Germany and the implications for public service media. In M. Kettemann (Ed.), Public Value Studie: Öffentlich-rechtliche Qualität im Diskurs: Die Bedeutung Öffentlich-rechtlicher Unterhaltung in Zeiten des Digitalen Wandels (pp. 82-103). (Public Value Studie). Österreichischer Rundfunk, ORF.
Esser, A., Hilborn, M., & Steemers, J. (2023). Screen Encounters with Britain - Interim Report Germany: What do young Europeans make of Britain and its digital screen culture?. King's College London. https://doi.org/10.18742/pub01-139
Esser, A., Hilborn, M., & Steemers, J. (2023). Screen Encounters with Britain - Interim Report Denmark: What do young Europeans make of Britain and its digital screen culture?. King's College London. https://doi.org/10.18742/pub01-118
Bengesser, C., Esser, A., & Steemers, J. (2023). Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity. Nordicom Review, 44(1), 85-105.
Bengesser, C, Esser, A & Steemers, J 2022, 'Researching transnational audiences in the streaming era: Designing, piloting and refining a mixed methods approach', Participations: International Journal of Audience Research, vol. 19, no. 1.
The publication feed is not currently available.
News
Young Danes love British programmes and our 'dark humour'
Research shows young Danes pay little attention to screen productions from other Scandinavian countries, opting for UK shows instead.

Project Team
Work package 1: Markets
Using a range of methods, WP1 collects evidence about how UK content is promoted and disseminated on the most widely used broadcast and video-on-demand (VoD) outlets in the project’s four case study markets (Denmark, Germany, Italy, the Netherlands). It provides base data to cross-tabulate the extent of UK content in broadcast/VoD circulation with WP2 and WP3 data.
Work package 2: Cultural Intermediaries
WP2 explores how cultural intermediaries from industry, education and (social) media impact the consumption of UK screen content. As influential audiences and tastemakers they contribute to how young audiences get to know about, find and access UK content, and arguably also how they interpret it. Through interviews and roundtables, British and local cultural intermediaries from the project’s four case study markets provide insights into their selection criteria, how they localise content for non-domestic audiences, how they perceive the latter, and what they know about them.
Work package 3: Young Audiences
WP3 focuses on young digital audiences (16-34) in the four case study markets through various quantitative and qualitative methods that build upon each other: surveys, digital activities, workshops and in-depth interviews. Through careful attention to context, personal, demographic, local, national and transnational factors, WP3 illuminates the complex interaction of the many factors that impact young Europeans’ consumption and reception of British content, and how this in turn shapes their attitudes & behaviours towards the UK.
Publications
Esser, A., Steemers, J., and D’Arma, A. (2025). Screen encounters with Britain. What do young Europeans make of Britain and its digital screen culture? Final Report. King’s College London. https://doi.org/10.18742/pub01-204
Bengesser, C., Hilborn, M., & Steemers, J. (2024). Comparative VOD catalogue research: Circulation, presence and prominence of British content in Europe. Convergence: The International Journal of Research into New Media Technologies. Advance online publication. https://doi.org/10.1177/13548565241268057
Esser, A., Hilborn, M., Steemers, J., & D'Arma, A. (2024). Screen Encounters with Britain - Interim Report Italy: What do young Europeans make of Britain and its digital screen culture? King's College London. https://doi.org/10.18742/pub01-195
Esser, A., & Steemers, J. (2024). Switching off: Young audiences, streaming and public media. Public Media Alliance: Research Insights.
Esser, A., Hilborn, M., & Steemers, J. (2024). Screen Encounters with Britain - Interim Report Netherlands: What do young Europeans make of Britain and its digital screen culture? . King's College London. https://doi.org/10.18742/pub01-177
Esser, A., & Steemers, J. (2023). Transnational Encounters with British Screen Entertainment: The Experiences of young audiences in Denmark and Germany and the implications for public service media. In M. Kettemann (Ed.), Public Value Studie: Öffentlich-rechtliche Qualität im Diskurs: Die Bedeutung Öffentlich-rechtlicher Unterhaltung in Zeiten des Digitalen Wandels (pp. 82-103). (Public Value Studie). Österreichischer Rundfunk, ORF.
Esser, A., Hilborn, M., & Steemers, J. (2023). Screen Encounters with Britain - Interim Report Germany: What do young Europeans make of Britain and its digital screen culture?. King's College London. https://doi.org/10.18742/pub01-139
Esser, A., Hilborn, M., & Steemers, J. (2023). Screen Encounters with Britain - Interim Report Denmark: What do young Europeans make of Britain and its digital screen culture?. King's College London. https://doi.org/10.18742/pub01-118
Bengesser, C., Esser, A., & Steemers, J. (2023). Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity. Nordicom Review, 44(1), 85-105.
Bengesser, C, Esser, A & Steemers, J 2022, 'Researching transnational audiences in the streaming era: Designing, piloting and refining a mixed methods approach', Participations: International Journal of Audience Research, vol. 19, no. 1.
The publication feed is not currently available.
News
Young Danes love British programmes and our 'dark humour'
Research shows young Danes pay little attention to screen productions from other Scandinavian countries, opting for UK shows instead.

Our Partners

Arts & Humanities Research Council (AHRC)

Participant in QAA QE-TNE Scheme
Principal Investigator
Investigators
Funding
Funding Body: Arts & Humanities Research Council (AHRC)
Amount: £452,623
Period: April 2022 - January 2025
Contact us
Follow the project on Twitter - @ScreenBritain