Screen Encounters with Britain (SEB) is an AHRC-funded research project that explores how transnational video-on-demand services like Netflix and YouTube affect the nature and extent of European audiences' digital encounters with the UK.
Using a mixed-methods approach, which combines document analysis to assess market trends with quantitative and qualitative audience research methods, it will establish: (1) How young Europeans define, find, access, value and experience screen content from the UK, and what motivates them to do so; and (2) how they understand the UK and British culture based on their screen consumption and wider UK-related experiences, and how this impacts their attitudes about the UK.
The research focuses on young, digital audiences (aged 16-34) in four case study markets: Denmark, Germany, Italy and the Netherlands.
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