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Arts & Culture

Screen Encounters with Britain: What do young Europeans make of Britain and its Digital Screen culture

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Screen Encounters with Britain (SEB) is an AHRC-funded research project that explores how transnational video-on-demand services like Netflix and YouTube affect the nature and extent of European audiences' digital encounters with the UK.

Using a mixed-methods approach, which combines document analysis to assess market trends with quantitative and qualitative audience research methods, it will establish: (1) How young Europeans define, find, access, value and experience screen content from the UK, and what motivates them to do so; and (2) how they understand the UK and British culture based on their screen consumption and wider UK-related experiences, and how this impacts their attitudes about the UK.

The research focuses on young, digital audiences (aged 16-34) in four case study markets: Denmark, Germany, Italy and the Netherlands.

For more detailed information, please click the WORKSTREAMS tab.


Research findings will be shared widely with industry, policy and academic communities in the form of open access interim country reports, webinars, knowledge exchange roundtables, academic publications and an end of project symposium and report.

Screen practitioners will benefit from a better understanding of how young European audiences find British content and what they like and value about it. UK political institutions and cultural policy makers will benefit from insights about how young Europeans perceive the UK and the role screen content plays in shaping perceptions.


Arts & Humanities Research Council (AHRC)


University of Bologna

Project status: Starting

Principal investigators


Jeanette Steemers

Professor of Culture, Media & Creative Industries


Andrea Esser

Professor of Media & Globalization

Matthew Hilborn

Research Associate in Culture, Media & Creative Industries


  • Funding body: Arts & Humanities Research Council (AHRC)
  • Amount: £452,623
  • Period: April 2022 - September 2024

Project website


Follow the project on Twitter - @ScreenBritain


  • British
  • screen
  • content
  • distribution
  • digital
  • screen
  • culture
  • streaming
  • transnational
  • audiences
  • Denmark
  • Germany
  • Italy
  • Netherlands
  • young
  • people