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Youth responses to e-cigarettes, e-cigarette retailing, and e-cigarette packaging in England, Canada and the United States


  1. Examining youth patterns of vaping, dependence, products and brands used
  2. Examining exposure to public health messaging around e-cigarettes in England, versus Canada and US;
  3. Examining the content of e-cigarette marketing featured on retailer websites and;
  4. Examining the potential impact of standardised packaging of e-cigarettes on appeal and harm perceptions.
Project status: Ongoing

Principal investigators


Ann McNeill

Professor of Tobacco Addiction


Sarah Aleyan

Sarah Aleyan

Visiting Research Associate


Katie East

Research Associate

Eve Taylor

Research Assistant