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Digital Asset & Media Management MA

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The MA in Digital Asset and Media Management (DAMM) programme explores the opportunities and challenges that organisations face as they attempt to develop effective strategies to manage every-increasing amounts of data in the form of digital assets. Because the management of digital assets has become a critical concern for organisations operating across nonprofit and for-profits sectors, this programme is playing a critical role in preparing students for DAMM related careers. Combining theoretical and practical components, the programme is designed to link important theoretical ideas with industry-focused case studies and practical group projects. The MA DAMM team recently welcomed world leading DAM expert Theresa Regli to the DAMM team, a move designed to ensure that our students are industry-ready on completion of this programme.

Key benefits

  • Departments of Culture, Media & Creative Industries & Digital Humanities – jointly ranked in top 10 in UK (REF 2021). 100% of the departments’ research impact and research environment were rated as either ‘world leading’ (4*) or ‘internationally excellent’ (3*).
  • We draw on a wide range of expertise, offering insights into curatorial and archival practices associated with digital asset management across industry sectors, encompassing nonprofits (e.g. libraries, orchestras, museums) and for-profits (e.g. broadcasting corporations, gaming companies, commercial archives, social media).
  • The programme is designed to encourage students to critically explore interesting questions into the nature of digital technology and socio-economic questions such as rights and project management.
  • The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets throughout their lifecycle. Tutors come from a diverse and highly interdisciplinary background, having managed digital archives in the nonprofit heritage sector or, for example, worked on large digital projects in the gaming, film, or broadcasting sectors.
  • Close links and regular speakers from the content sector give students unique insights and up-to- the-minute knowledge of new trends in DAMM and related areas of research/work.

Base campus

strand-quad
Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Regulating bodies

King's is regulated by the Office for Students

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Teaching methods - what to expect

Our Digital Asset and Media Management MA is designed to prepare students for a broad range of career opportunities in a dynamic and exciting digital world that is driven by knowledge and innovation. As an MA DAMM student, you will be introduced to a fascinating array of relevant theoretical ideas as part of your core module, such as disruptive innovation theory, the attention economy, digital strategy, metadata, social media marketing, and the life-cycle of digital asset. Critically, you will get to apply these theories in real-world scenarios through a series of practical, project-based tasks designed to challenge students to develop creative solutions to DAMM-related problems. Because DAMM is largely a practice-based discipline, students get to work with enterprise level DAM software throughout both semester’s one and two.

In addition to working with IntelligenceBank who are our DAMM software partner, we are fortunate to have Theresa Regli, a leading digital asset management expert, as an official industry partner. Theresa works with a diverse array of for-profit and nonprofit organisations, including Unilever, Art Fund, and the Museum of London. She will be engaging with students throughout semester’s one and two through lectures, panel discussions, and workshops; she will also take part of our annual DAMM industry day along with guests from high profile organisations such as the BBC, the London Symphony Orchestra, and the Shell Corporation.

Reasons you should consider the Digital Asset & Media Management MA include:

  • Organisations across industry sectors are harvesting data and using digital media in new ways in response to changing stakeholder needs and expectations, most obviously consumers, audiences, and users.
  • Businesses increasingly rely on data and digital media and rich media content to remain competitive in a constantly changing digital economy in which the attention of audiences is now a critical resource.
  • Nonprofit organisations such as archives, libraries, symphony orchestra, museums, and art galleries increasingly depend on digital materials to reimagine relationships with existing and future audiences. For example, cultural heritage organisations are digitising and making digital materials relating to our history and culture accessible to larger and more diverse audiences through a range of digital platforms and the mobile network.
  • Research managers and data scientists now work with large volumes of digital data, running experiments, simulations and visualisations.
  • There is a shortage of managers across industry sectors who can help organisations develop and implement effective digital asset and media management strategies. Therefore, employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

Teaching

If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.

If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second. 

Typically, one credit equates to 10 hours of work.

Assessment

    Your performance will be assessed through coursework. Forms of assessment may typically include essays, project work and workshop reports, depending on the modules you choose.

    Structure

    Required modules

    You are required to take:

    Introduction to Digital Asset & Media Management 1 (30 credits)
    Introduction to Digital Asset & Media Management 2 (30 credits)
    Dissertation (60 Credits)

    Optional modules

    In addition, you are required to take four modules (totalling 60 credits) from a list of optional modules that may typically include:

    King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

    Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

    Employability

    Because we are living in an era in which data is playing an increasing role in shaping social, economic, and cultural activities, there is an urgent need for professionals with digital asset and media management expertise. Our MA responds to this demand for digitally literate professionals to work across a broad range of industry sectors, including both nonprofits and for-profits fields. The skills and knowledge that students develop over the course of our MA make them valuable to a wide range of institutions concerned with the effective management of their information and media assets; for example, museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms etc.

    Find out more about careers our alumni have gone on to

    Tuition Fees

    UK:

    Full time: £11,040 per year (2022/23)

    Part time: £5,5200 per year (2022/23)

    International:

    Full time: £27,900 per year (2022/23)

    Part time: £13,950 per year (2022/23)

    These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

    Deposit

    When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

    The UK deposit is £500.

    The INTERNATIONAL deposit is £2,000. 

    • If you receive an offer on or before 31 March, payment is due by 25 April 2022.

    • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.

    • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.

    • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.

    • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer

    If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

    Please visit our web pages on fees and funding for more information.

    Additional Costs

    In addition to your tuition costs, you can also expect to pay for:

    • books if you choose to buy your own copies
    • clothing for optional course related events and competitions
    • library fees and fines
    • personal photocopies
    • printing course handouts
    • society membership fees
    • stationery
    • travel costs around London and between campuses
    • graduation costs

    Funding

    Base campus

    strand-quad
    Strand Campus

    Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

    Regulating bodies

    King's is regulated by the Office for Students

    Loading...

    Teaching methods - what to expect

    Our Digital Asset and Media Management MA is designed to prepare students for a broad range of career opportunities in a dynamic and exciting digital world that is driven by knowledge and innovation. As an MA DAMM student, you will be introduced to a fascinating array of relevant theoretical ideas as part of your core module, such as disruptive innovation theory, the attention economy, digital strategy, metadata, social media marketing, and the life-cycle of digital asset. Critically, you will get to apply these theories in real-world scenarios through a series of practical, project-based tasks designed to challenge students to develop creative solutions to DAMM-related problems. Because DAMM is largely a practice-based discipline, students get to work with enterprise level DAM software throughout both semester’s one and two.

    In addition to working with IntelligenceBank who are our DAMM software partner, we are fortunate to have Theresa Regli, a leading digital asset management expert, as an official industry partner. Theresa works with a diverse array of for-profit and nonprofit organisations, including Unilever, Art Fund, and the Museum of London. She will be engaging with students throughout semester’s one and two through lectures, panel discussions, and workshops; she will also take part of our annual DAMM industry day along with guests from high profile organisations such as the BBC, the London Symphony Orchestra, and the Shell Corporation.

    Reasons you should consider the Digital Asset & Media Management MA include:

    • Organisations across industry sectors are harvesting data and using digital media in new ways in response to changing stakeholder needs and expectations, most obviously consumers, audiences, and users.
    • Businesses increasingly rely on data and digital media and rich media content to remain competitive in a constantly changing digital economy in which the attention of audiences is now a critical resource.
    • Nonprofit organisations such as archives, libraries, symphony orchestra, museums, and art galleries increasingly depend on digital materials to reimagine relationships with existing and future audiences. For example, cultural heritage organisations are digitising and making digital materials relating to our history and culture accessible to larger and more diverse audiences through a range of digital platforms and the mobile network.
    • Research managers and data scientists now work with large volumes of digital data, running experiments, simulations and visualisations.
    • There is a shortage of managers across industry sectors who can help organisations develop and implement effective digital asset and media management strategies. Therefore, employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

    Teaching

    If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.

    If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second. 

    Typically, one credit equates to 10 hours of work.

    Assessment

      Your performance will be assessed through coursework. Forms of assessment may typically include essays, project work and workshop reports, depending on the modules you choose.

      Structure

      Required modules

      You are required to take:

      Introduction to Digital Asset & Media Management 1 (30 credits)
      Introduction to Digital Asset & Media Management 2 (30 credits)
      Dissertation (60 Credits)

      Optional modules

      In addition, you are required to take four modules (totalling 60 credits) from a list of optional modules that may typically include:

      King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

      Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

      Employability

      Because we are living in an era in which data is playing an increasing role in shaping social, economic, and cultural activities, there is an urgent need for professionals with digital asset and media management expertise. Our MA responds to this demand for digitally literate professionals to work across a broad range of industry sectors, including both nonprofits and for-profits fields. The skills and knowledge that students develop over the course of our MA make them valuable to a wide range of institutions concerned with the effective management of their information and media assets; for example, museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms etc.

      Find out more about careers our alumni have gone on to

      Tuition Fees

      UK:

      Full time: £11,040 per year (2022/23)

      Part time: £5,5200 per year (2022/23)

      International:

      Full time: £27,900 per year (2022/23)

      Part time: £13,950 per year (2022/23)

      These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

      Deposit

      When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

      The UK deposit is £500.

      The INTERNATIONAL deposit is £2,000. 

      • If you receive an offer on or before 31 March, payment is due by 25 April 2022.

      • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.

      • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.

      • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.

      • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer

      If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

      Please visit our web pages on fees and funding for more information.

      Additional Costs

      In addition to your tuition costs, you can also expect to pay for:

      • books if you choose to buy your own copies
      • clothing for optional course related events and competitions
      • library fees and fines
      • personal photocopies
      • printing course handouts
      • society membership fees
      • stationery
      • travel costs around London and between campuses
      • graduation costs

      Funding

      Application closing date guidance

      We recommend that you submit your application as soon as possible as we may need to request further information from you to assess your application. This is particularly important if your application is successful and you are required to meet any offer condition, and/or you need a Student Visa to study here at King's.

      King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

      • The final application deadline for any students who are currently residing in mainland China is Friday 7 January 2022, 23:59 (UK time).

        Please note: if you reside in mainland China and apply for any of the above programmes after this deadline, your application will be automatically withdrawn, and you will not be eligible for an application fee refund.

      • Our first application deadline for any other applicants is on Friday 25 March 2022 (23:59, UK time). After this date, the programme will close at any point once it is full. If there are places still available, the programme will remain open until the final application deadlines below:

        Overseas (international) fee status: Friday 29 July 2022 (23:59, UK time)

        Home fee status: Friday 26 August 2022 (23:59, UK time)

        Please note, you will not be eligible for an application fee refund if you apply after the first application deadline listed and we are unable to process any further offers because places are filled before the final application deadlines.
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