This master’s in digital asset and media management teaches a grounding in the principles of creative management with a focus on digital assets. By exploring how to administer ever-increasing amounts of digital content, you’ll learn how to manage people, processes, workflows, business models, innovation, entrepreneurship and beyond in more ethical ways. And thanks to close links with the DAMM industry, you’ll get the opportunity to learn from world-leading expert Theresa Regli and hear from active practitioners during guest lectures.

Key benefits

• Build your foundational knowledge of creative management principles.
• Learn from public, private and third sector practitioners who are experts in curatorial and archival DAMM practices.
• Study the most up-to-date information and trends from active researchers and practitioners who share insights into their current work.
• Gain hands-on experience with DAMM technologies and processes from tutors that have managed digital archives across a range of industries.
• Access some of the world’s most important media and cultural institutions through an optional internship module.
• Benefit from King's links to industry through access to digital asset management software, guest lectures from industry experts, and an Industry Day event.

“The most stimulating part of my programme is the seminars and workshops, from which I can obtain a first-hand experience in the domain.”

Guo, Digital Asset & Media Management MA student

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