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King's College London
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Postgraduate degree

Digital Asset & Media Management MA

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The MA in Digital Asset and Media Management (DAMM) programme explores the opportunities and challenges that organisations face as they attempt to develop effective strategies to manage every-increasing amounts of data in the form of digital assets. Because the management of digital assets has become a critical concern for organisations operating across nonprofit and for-profits sectors, this programme is playing a critical role in preparing students for DAMM related careers. Combining theoretical and practical components, the programme is designed to link important theoretical ideas with industry-focused case studies and practical group projects. The MA DAMM team recently welcomed world leading DAM expert Theresa Regli to the DAMM team, a move designed to ensure that our students are industry-ready on completion of this programme.

Key benefits

  • We draw on a wide range of expertise, offering insights into curatorial and archival practices associated with digital asset management across industry sectors, encompassing nonprofits (e.g. libraries, orchestras, museums) and for-profits (e.g. broadcasting corporations, gaming companies, commercial archives, social media).
  • The programme is designed to encourage students to critically explore interesting questions into the nature of digital technology and socio-economic questions such as rights and project management.
  • The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets throughout their lifecycle. Tutors come from a diverse and highly interdisciplinary background, having managed digital archives in the nonprofit heritage sector or, for example, worked on large digital projects in the gaming, film, or broadcasting sectors.
  • Through the optional internship module, students can have direct access to some of the world’s most important culture and media institutions.
  • Close links and regular speakers from the content sector give students unique insights and up-to- the-minute knowledge of new trends in DAMM and related areas of research/work.

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Employability

Because we are living in an era in which data is playing an increasing role in shaping social, economic, and cultural activities, there is an urgent need for professionals with digital asset and media management expertise. Our MA responds to this demand for digitally literate professionals to work across a broad range of industry sectors, including both nonprofits and for-profits fields. The skills and knowledge that students develop over the course of our MA make them valuable to a wide range of institutions concerned with the effective management of their information and media assets; for example, museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms etc.

Find out more about careers our alumni have gone on to. 

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Employability

Because we are living in an era in which data is playing an increasing role in shaping social, economic, and cultural activities, there is an urgent need for professionals with digital asset and media management expertise. Our MA responds to this demand for digitally literate professionals to work across a broad range of industry sectors, including both nonprofits and for-profits fields. The skills and knowledge that students develop over the course of our MA make them valuable to a wide range of institutions concerned with the effective management of their information and media assets; for example, museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms etc.

Find out more about careers our alumni have gone on to. 

Application closing date guidance

We recommend that you submit your application as soon as possible as we may need to request further information from you to assess your application. This is particularly important if your application is successful, and you are required to meet any conditions and/or you need a Student Visa to study at King’s.

King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

  • The final application deadline for any students who are currently residing in mainland China is 7 January 2023 (23:59 UK time). 

Please note: if you reside in mainland China and apply for this programme after the above deadline, your application may be automatically withdrawn and you will not be eligible for an application fee refund. 

  • Our first application deadline for any other applicants is on 6 March 2023 (23:59 UK time). The programme will remain open until the final application deadlines below if there are places still available:
  • Overseas (international) fee status: 24 July 2023 (23:59 UK time)
  • Home fee status: 24 August 2023 (23:59 UK time)

After the first application deadline, the programme will close at any point once it is full. Please note, you will not be eligible for an application fee refund if you apply after the first application deadline, and we are unable to process further offers because places are filled and we close the course before the final application deadline.

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