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Digital Asset & Media Management MA

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Explore the opportunities and challenges that organisations face in developing effective strategies to manage every-increasing amounts of data in the form of digital assets in an era of radical technological change and shifting consumer/audience behaviour.

Combining theory and practice, the Digital Asset and Media Management MA is designed to link important theoretical ideas with industry-focused case studies and practical projects that require students to engage with enterprise-level digital asset management software.

Because the management of digital assets has become a critical concern for organisations operating across non-profit and for-profits sectors, this postgraduate degree prepares students for careers in a diverse array of industry sectors from cultural heritage and archives to broadcasting, gaming, publishing and social media marketing. 

Key Benefits

  • Study on a course that draws on a wide range of academic and industry expertise, offering insights into curatorial and archival practices associated with digital asset management across industry sectors, encompassing nonprofits (e.g. libraries, orchestras, museums) and for-profits (e.g. broadcasting corporations, gaming companies, commercial archives, social media).
  • Explore interesting questions on the disruptive nature of digital technology and the implications for organisations attempting to extract value from data while also investigating important socio-economic questions such as digital ethics and copyright.
  • Be taught by enthusiastic lecturers from a diverse and highly interdisciplinary background who offer unrivalled expertise in technologies and processes that allow for the quick and efficient storage, retrieval, use and reuse of digital assets throughout their lifecycle.
  • Work closely with industry experts from such companies as Art Fund, the BBC, and the Shell Corporation through industry events, guest lectures, and panel discussions designed to give students unique insights and up-to- the-minute knowledge of new trends in digital asset and media management related areas of research/work.
  • Have direct access to some of the world’s most important culture and media institutions through our optional internship module.
  • Graduate from a programme that offers exciting career paths in both nonprofit and for-profit sectors and across organisations such as libraries, archives, symphony orchestras, museums and art galleries, broadcasting corporations, gaming companies, large technology-intensive companies, and companies with innovative digital and social media marketing strategies.
  • Close links and regular speakers from the content sector give students unique insights and up-to- the-minute knowledge of new trends in digital asset and media management related areas of research/work

Key information

Application status Open

Duration One year FT, two years PT, September to September.

Study mode Full-time, Part-time

Credit value UK 180/ECTS 90

Course intake No set number.

Course leaders

Dr Brian Kavannagh

Further details

Course contact for further information Postgraduate Admissions Team, Admissions Office tel: +44 (0) 20 7848 7000 fax: +44 (0) 20 7848 7200

Course contact form Postgraduate admissions

Awarding institution King's College London

Faculty Faculty of Arts & Humanities

Department Department of Digital Humanities



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Digital Asset & Media Management

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Course detail


Our Digital Asset and Media Management MA is designed to prepare students for a broad range of career opportunities in a dynamic and exciting digital world that is driven by knowledge and innovation. As an MA DAMM student, you will be introduced to a fascinating array of relevant theoretical ideas as part of your core module, such as disruptive innovation theory, the attention economy, digital strategy, metadata, social media marketing, and the lifecycle of digital asset. Critically, you will get to apply these theories in real-world scenarios through a series of practical, project-based tasks designed to challenge students to develop creative solutions to DAMM-related problems. Because DAMM is largely a practice-based discipline, students get to work with enterprise level DAM software throughout both semester’s one and two.

In addition to working with IntelligenceBank who are our DAMM software partner, we are fortunate to have Theresa Regli, a leading digital asset management expert, as an official industry partner. Theresa works with a diverse array of for-profit and nonprofit organisations, including Unilever, Art Fund, and the Museum of London. She will be engaging with students throughout semester’s one and two through lectures, panel discussions, and workshops; she will also take part of our annual DAMM industry day along with guests from high profile organisations such as the BBC, the London Symphony Orchestra, and the Shell Corporation.  

Reasons you should consider the Digital Asset & Media Management MA include:

  • Organisations across industry sectors are harvesting data and using digital media in new ways in response to changing stakeholder needs and expectations, most obviously consumers, audiences, and users.
  • Businesses increasingly rely on data and digital media and rich media content to remain competitive in a constantly changing digital economy in which the attention of audiences is now a critical resource.
  • Nonprofit organisations such as archives, libraries, symphony orchestra, museums, and art galleries increasingly depend on digital materials to reimagine relationships with existing and future audiences. For example, cultural heritage organisations are digitising and making digital materials relating to our history and culture accessible to larger and more diverse audiences through a range of digital platforms and the mobile network.
  • Research managers and data scientists now work with large volumes of digital data, running experiments, simulations and visualisations.
  • There is a shortage of managers across industry sectors who can help organisations develop and implement effective digital asset and media management strategies. Therefore, employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

Further literature

Course format and assessment

If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.

If you are a part-time student, we will give you 90 hours of teaching through lectures and

seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second.

Typically, one credit equates to 10 hours of work.

Your performance will be assessed through coursework.  Forms of assessment may typically include essays, project work and workshop reports, depending on the modules you choose.

This course is primarily taught at the King’s College London Strand Campus. Our location in the heart of London, one of the world’s most vibrant and technologically advanced cities, means that you will have easy access to the city’s wealth of cultural and social opportunities. You will also benefit from our own extensive resources and facilities.

Course accreditation
Chartered Institute of Library and Information Professionals (CILIP) accredited.

Regulating body
King’s College London is regulated by the Office for Students.


Year 1

Courses are divided into modules. You will normally take modules totalling 180 credits.

Required Modules

You are required to take:

  •  Introduction to Digital Asset & Media Management (40 credits)
  •  Dissertation (60 credits)
Optional Modules

In addition, you are required to take four modules (totalling 80 credits) from a list of optional modules that may typically include:

  • Web Technologies (20 credits)
  • Digital Publishing (20 credits)
  • Communication & Consumption of Cultural Heritage (20 credits)
  • Digital Media, Digital Marketing (20 credits)
  • From Information to Knowledge (20 credits)
  • Digital Asset & Media Management in the Broadcast Media (20 credits)
  • Introduction to Data Journalism (20 credits)
  • Management for Digital Content Industries (20 credits)                                          
  • Digital Asset & Media Technologies in Practice (20 credits)
  • Internship: Digital Asset & Media Management in the Workplace (20 credits)
  • Maps, Apps & the GeoWeb (20 credits)
  • Data Journalism (20 credits)
  • Network Literacy (20 credits)
  • Digital Publishing (20 credits)
  • Open Culture (20 credits)
  • From Information to Knowledge – Metadata & Systems for Digital Assets & Media (20 credits)
  • Management for Digital Content Industries (20 credits)
  • Digital Media, Digital Marketing (20 credits)
  • Curating & Preserving Digital Culture (20 credits)
  • Crowds & Clouds – Digital Ecosystems (20 credits)
  • Up to 20 credits from other master’s modules offered in the Faculty of Arts & Humanities, subject to approvals

If you are a part-time student, you will take Introduction to Digital Asset & Media Management in your first year and your dissertation in your second. You will divide your 80 optional credits between the two years.

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Entry requirements & how to apply

Digital Asset & MM Entry Requirements
Minimum requirements

High 2:1


Bachelors degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study) valid in any discipline and/or substantial work experience involving the management, use or creation of digital media and resources.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

International requirements   Visit our admissions webpages to view our International entry requirements.
English Language requirements Band C Visit our admissions webpages to view our English language entry requirements.


Application procedure

Applications must be made online using King’s online application portal and a non-refundable application fee of £100 applies.

Your application will be assessed by two members of staff. Candidates with non-traditional qualifications or experience may be interviewed, either in person or by phone if overseas, and all applicants are welcome to call us to arrange a visit. We aim to process all complete applications within four to six weeks, although this may take longer in February and March and over holiday periods

Personal statement and supporting information

You will be asked to submit the following documents in order for your application to be considered:

DMM checklist
Supporting document Yes

Please provide a writing sample of around 500 words, answering the following questions. Please note this an essential requirement and supporting statements which do not answer the questions below will not be assessed as part of your application. 

Why you are applying for this specific programme, and how does it fit in with your future plans? (max 250 words)

How does your experience and education make you a suitable candidate for this programme? (max 250 words)

Please write these questions as separate answers, with a clear title for your answer to each question. Documents where your answers are not clearly titled and separated will not be accepted

Previous Academic Study Yes A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References Yes One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.
Other Optional Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application.


Application closing date

We recommend that you submit your application as soon as possible. Our first application deadline is the 31 March 2020. After this date, applications will remain open if places are available, but programmes will be closed as soon as they are full. For programmes with spaces remaining, no further applications will be accepted from non-EU (Overseas) nationals after 31July 2020 or from UK/EU nationals after 28 August 2020.

Please note you will not be eligible for an application fee refund if you apply after the first application deadline and places are filled before the final deadlines above and we are unable to process more offers.

Help and support

If you don't have a suitable qualification for direct entry to a UK university, or if English isn't your first language, our academic preparation courses can help you get ready for study in the UK.

Preparation courses

Fees and funding

  • Full time Home/EU fees: £9,990 per year (2020/21)
  • Full time overseas fees: £26,500 per year (2020/21)
  • Part time Home/EU fees: £4,995 per year (2020/21)
  • Part time overseas fees: £13,275 per year (2020/21)

Students starting their programme in 2020/21 who are eligible to pay EU fees will pay the same rate of tuition fees as UK students. This will apply for the duration of their programme, but may be subject to change by the UK Government for subsequent cohorts from 2021/22.

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.


When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK/EU deposit is £500.

The INTERNATIONAL deposit is £2,000. 

  • If you receive an offer before 1 June 2020, payment is due by 30 June 2020.

  • If you receive an offer between 1 June 2020 and 30 June 2020, payment is due within one month of receiving the offer.

  • If you receive an offer between 1 July 2020 and 31 July 2020, payment is due within two weeks of receiving the offer.

  • If you receive an offer on or after 1 August 2020, payment is due within one week of receiving the offer.


  • If you receive an offer in late August, payment is due within 2 days of receiving the offer.

If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Additional costs/expenses

In addition to your tuition fees, you can also expect to pay for: 

  • Books if you choose to buy your own copies 
  • Clothing for optional course related events and competitions 
  • Library fees and fines 
  • Personal photocopies 
  • Printing course handouts 
  • Society membership fees 
  • Stationery 
  • Travel costs for travel around London and between campuses 
  • Graduation costs

Please visit our web pages on fees and funding for more information.

Financial help and support

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Career prospects

In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been variously referred to as the big data revolution and information overload and is closely connected to the increasing interest in the digital economy as an engine of growth. There are very few institutions of any size that do not create and depend on the management, use, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries, and business all create and use these assets every day. The MA in Digital Asset and Media Management programme will provide you with a well-rounded understanding of the requirements across many domains. The stills we will give you are increasingly attractive to employers.

As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.


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