Please note the course details apply to 2025 entry. Details for 2026 entry for our postgraduate courses will be published from mid-October 2025.
Digital Asset & Media Management MA
Key information
Delivery mode:
In person
Study mode:
Full time
Part time
Duration:
One year full-time, two years part-time, September to September
Credit value (UK/ECTS equivalent):
UK 180/ECTS 90
Application status:
Open
Start date:
September 2025
This master’s in digital asset and media management teaches a grounding in the principles of creative management with a focus on digital assets. By exploring how to administer ever-increasing amounts of digital content, you’ll learn how to manage people, processes, workflows, business models, innovation, entrepreneurship and beyond in more ethical ways. And thanks to close links with the DAMM industry, you’ll get the opportunity to learn from world-leading expert Theresa Regli and hear from active practitioners during guest lectures.
Key benefits
- Build your foundational knowledge of creative management principles.
- Learn from public, private and third sector practitioners who are experts in curatorial and archival DAMM practices.
- Study the most up-to-date information and trends from active researchers and practitioners who share insights into their current work.
- Gain hands-on experience with DAMM technologies and processes from tutors that have managed digital archives across a range of industries.
- Access some of the world’s most important media and cultural institutions through an optional internship module.
- Benefit from King's links to industry through access to digital asset management software, guest lectures from industry experts, and an Industry Day event.
“The most stimulating part of my programme is the seminars and workshops, from which I can obtain a first-hand experience in the domain.”
This Digital Asset & Media Management MA is designed to prepare you for a DAMM-related career across the private, public and third sectors. Since it’s largely a practice-based discipline, there are plenty of opportunities for you to get hands-on experience using DAM software during the core modules. Your core modules will teach you a broad understanding of the key ideas, challenges, processes and technologies that intersect with the design, creation, documentation, publication, management and preservation of digital assets. You’ll review case studies and theory to develop a critical and reflective view of digital asset and media management, which you’ll use to examine the interdependence between the practice of digital scholarship, technologies, and curatorial best practices. You will also get to use DAMM software during seminar activities to build your hands-on experience in using industry-standard tools. A wide list of optional modules lets you curate the rest of your curriculum. For example, you could study how digital content industries manage and deliver content or learn how to understand, evaluate, and apply the various approaches to preserving digital materials. The breadth of interdisciplinary optional modules means you could also study artificial intelligence and society, digital innovation, or digital media and marketing and beyond. Your studies will culminate in a dissertation, which will see you conduct and present your own piece of research. As a digital asset and media management student, you’ll also benefit from our unrivalled links with the DAMM industry. You’ll be taught by world-leading digital asset management expert Theresa Regli, gain exclusive access to tools used by our software partners, and be introduced to guests from high-profile organisations during guest lectures and our annual DAMM industry day. Digital Asset and Media Management MA students can benefit from King’s links to industry in the following ways: • Access to digital asset management software via Intelligence Bank giving students practical digital asset management experience • Guest lectures from digital asset management industry experts and input on assessments so that graduates are work-ready • An Industry Day event where students can hear from 6-8 leading digital asset and media management specialists across different sectors with a Q&A and networking
Base campus
Strand Campus
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
Please note that locations are determined by where each module is taught and may vary depending on the modules you study.
Regulating bodies
King's is regulated by the Office for Students
UK applicants
Standard requirements
A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).
Programme-Specific Requirements
Bachelors degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study) valid in any discipline and/or substantial work experience involving the management, use or creation of digital media and resources.
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.
Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.
International applicants
Equivalent International qualifications
English language requirements
English language band:
B
To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.
Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed an undergraduate degree (of at least three years duration), a postgraduate taught degree (of at least one year), or a PhD in a majority English speaking country (as defined by the UKVI) within five years of the course start date.
For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.
Selection process
Applications must be made online using King’s Apply, the Admissions Portal. A non-refundable application fee of £130 applies.
Due to the large volume of applications, this programme operates a partial “gathered-field” approach to decision making for applicants who meet our advertised academic entry requirements. This means that for some of these applicants, a decision may not be reached until after February and where possible, will be made by May. You will be informed via King’s Apply if your application has been assessed and being held as part of this process.
Personal statement and supporting information
You will be asked to submit the following documents in order for your application to be considered:
| Supporting document | Yes |
Please provide a writing sample of around 500 words, answering the following questions. Please note this an essential requirement and supporting statements which do not answer the questions below will not be assessed as part of your application. Why you are applying for this specific programme, and how does it fit in with your future plans? (max 250 words) How does your experience and education make you a suitable candidate for this programme? (max 250 words) Please write these questions as separate answers, with a clear title for your answer to each question. Documents where your answers are not clearly titled and separated will not be accepted |
|---|---|---|
| Previous Academic Study | Yes | A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents. |
| References | Yes | One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you. |
| Other | Optional | Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application. |
Teaching methods - what to expect
Our Digital Asset and Media Management MA is designed to prepare students for a broad range of career opportunities in a dynamic and exciting digital world that is driven by knowledge and innovation. As an MA DAMM student, you will be introduced to a fascinating array of relevant theoretical ideas as part of your core module, such as disruptive innovation theory, the attention economy, digital strategy, metadata, social media marketing, and the life-cycle of digital asset. Critically, you will get to apply these theories in real-world scenarios through a series of practical, project-based tasks designed to challenge students to develop creative solutions to DAMM-related problems. Because DAMM is also a practice-based discipline, students get to work with DAM software throughout both semester’s one and two.
In addition to working with a IntelligenceBank, an international DAM software provider, we are fortunate to have Theresa Regli, a leading digital asset management expert, as an official industry partner. Theresa works with a diverse array of for-profit and nonprofit organisations, including Unilever, Art Fund, and the Museum of London. She will be engaging with students throughout semester’s one and two through lectures, panel discussions, and workshops; she will also take part of our annual DAMM industry day along with guests from high profile organisations such as the BBC, and the London Symphony Orchestra.
Reasons you should consider the Digital Asset & Media Management MA include:
- Organisations across industry sectors are harvesting data and using digital media in new ways in response to changing stakeholder needs and expectations, most obviously consumers, audiences, and users.
- Businesses increasingly rely on data and digital media and rich media content to remain competitive in a constantly changing digital economy in which the attention of audiences is now a critical resource.
- Nonprofit organisations such as archives, libraries, symphony orchestra, museums, and art galleries increasingly depend on digital materials to reimagine relationships with existing and future audiences. For example, cultural heritage organisations are digitising and making digital materials relating to our history and culture accessible to larger and more diverse audiences through a range of digital platforms and the mobile network.
- Research managers and data scientists now work with large volumes of digital data, running experiments, simulations and visualisations.
- There is a shortage of managers across industry sectors who can help organisations develop and implement effective digital asset and media management strategies. Therefore, employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.
Teaching
This is a one-year full-time course (two years part-time) that comprises of modules totalling 180 credits. Your required modules provide a foundation for the master’s and the diverse optional modules on offer will appeal to a wide range of subjects, as well as giving you the opportunity to discover new areas of study.
We will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
Typically, one credit equates to 10 hours of work.
Assessment
Your performance will be assessed through a combination of coursework and written/practical examinations. Forms of assessment may typically include essays and projects. Coursework contributes approximately 100% to your final mark
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they are subject to change.
Structure
.
Required modules
You are required to take:
Introduction to Digital Asset & Media Management 1 (30 credits)
Dissertation (60 credits)
Optional modules
In addition, you are required to take four modules (totalling 60 credits) from a list of optional modules that may typically include:
Digital Storytelling (15 credits)
Web Technologies (15 credits)
Global Digital Audiences (15 credits)
Digital Publishing (15 credits)
Communication and Consumption Of Cultural Heritage (15 Credits)
- Up to 30 credits from master’s modules offered in the Faculty of Arts & Humanities, subject to approval.
If you are a part-time student, you will take Digital Asset & Media Management 1 in and Digital Asset & Media Management 2 your first year, and your dissertation in your second. You will divide your 60 optional credits between the two years.
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
Employability
As a Digital Asset & Media Management MA graduate, you’ll be equipped with the right skills and knowledge to work with organisations that need expertise in the management of media and assets in both nonprofit and for-profit fields.
You would be well-placed to pursue DAMM careers within museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms, and beyond.
Tuition Fees
UK:
Full time: £13,500 per year (2025/26)
Part time: £6,750 per year (2025/26)
International:
Full time: £33,600 per year (2025/26)
Part time: £16,800 per year (2025/26)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
Deposit
If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.
The Home deposit is £500. The International deposit is £2000.
- If you receive an offer before January, payment is due within two months of receiving the offer.
- If you receive an offer between 1 January and 20 May, payment is due within one month of receiving the offer.
- If you receive an offer between 21 May and 15 July, payment is due within two weeks of receiving the offer.
- If you receive an offer between 16 July and 10 August, payment is due within one week of receiving the offer.
- If you receive an offer from 11 August onwards, payment is due within three days of receiving the offer.
If you are a current undergraduate King’s student in receipt of the King's Living Bursary this academic year, you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
Please visit our web pages on fees and funding for more information.
King’s Bridge Scholarship
King’s College London offers King’s Bridge Scholarships, covering full-time or part-time tuition fees for selected Arts & Humanities master’s programmes. Open to home students from underrepresented ethnic backgrounds. Learn more.
Additional Costs
In addition to your tuition costs, you can also expect to pay for:
- books if you choose to buy your own copies
- clothing for optional course related events and competitions
- library fees and fines
- personal photocopies
- printing course handouts
- society membership fees
- stationery
- travel costs around London and between campuses
- graduation costs
Funding
To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.
This Digital Asset & Media Management MA is designed to prepare you for a DAMM-related career across the private, public and third sectors. Since it’s largely a practice-based discipline, there are plenty of opportunities for you to get hands-on experience using DAM software during the core modules. Your core modules will teach you a broad understanding of the key ideas, challenges, processes and technologies that intersect with the design, creation, documentation, publication, management and preservation of digital assets. You’ll review case studies and theory to develop a critical and reflective view of digital asset and media management, which you’ll use to examine the interdependence between the practice of digital scholarship, technologies, and curatorial best practices. You will also get to use DAMM software during seminar activities to build your hands-on experience in using industry-standard tools. A wide list of optional modules lets you curate the rest of your curriculum. For example, you could study how digital content industries manage and deliver content or learn how to understand, evaluate, and apply the various approaches to preserving digital materials. The breadth of interdisciplinary optional modules means you could also study artificial intelligence and society, digital innovation, or digital media and marketing and beyond. Your studies will culminate in a dissertation, which will see you conduct and present your own piece of research. As a digital asset and media management student, you’ll also benefit from our unrivalled links with the DAMM industry. You’ll be taught by world-leading digital asset management expert Theresa Regli, gain exclusive access to tools used by our software partners, and be introduced to guests from high-profile organisations during guest lectures and our annual DAMM industry day. Digital Asset and Media Management MA students can benefit from King’s links to industry in the following ways: • Access to digital asset management software via Intelligence Bank giving students practical digital asset management experience • Guest lectures from digital asset management industry experts and input on assessments so that graduates are work-ready • An Industry Day event where students can hear from 6-8 leading digital asset and media management specialists across different sectors with a Q&A and networking
Base campus
Strand Campus
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
Please note that locations are determined by where each module is taught and may vary depending on the modules you study.
Regulating bodies
King's is regulated by the Office for Students
UK applicants
Standard requirements
A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).
Programme-Specific Requirements
Bachelors degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study) valid in any discipline and/or substantial work experience involving the management, use or creation of digital media and resources.
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.
Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.
International applicants
Equivalent International qualifications
English language requirements
English language band:
B
To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.
Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed an undergraduate degree (of at least three years duration), a postgraduate taught degree (of at least one year), or a PhD in a majority English speaking country (as defined by the UKVI) within five years of the course start date.
For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.
Selection process
Applications must be made online using King’s Apply, the Admissions Portal. A non-refundable application fee of £130 applies.
Due to the large volume of applications, this programme operates a partial “gathered-field” approach to decision making for applicants who meet our advertised academic entry requirements. This means that for some of these applicants, a decision may not be reached until after February and where possible, will be made by May. You will be informed via King’s Apply if your application has been assessed and being held as part of this process.
Personal statement and supporting information
You will be asked to submit the following documents in order for your application to be considered:
| Supporting document | Yes |
Please provide a writing sample of around 500 words, answering the following questions. Please note this an essential requirement and supporting statements which do not answer the questions below will not be assessed as part of your application. Why you are applying for this specific programme, and how does it fit in with your future plans? (max 250 words) How does your experience and education make you a suitable candidate for this programme? (max 250 words) Please write these questions as separate answers, with a clear title for your answer to each question. Documents where your answers are not clearly titled and separated will not be accepted |
|---|---|---|
| Previous Academic Study | Yes | A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents. |
| References | Yes | One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you. |
| Other | Optional | Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application. |
Teaching methods - what to expect
Our Digital Asset and Media Management MA is designed to prepare students for a broad range of career opportunities in a dynamic and exciting digital world that is driven by knowledge and innovation. As an MA DAMM student, you will be introduced to a fascinating array of relevant theoretical ideas as part of your core module, such as disruptive innovation theory, the attention economy, digital strategy, metadata, social media marketing, and the life-cycle of digital asset. Critically, you will get to apply these theories in real-world scenarios through a series of practical, project-based tasks designed to challenge students to develop creative solutions to DAMM-related problems. Because DAMM is also a practice-based discipline, students get to work with DAM software throughout both semester’s one and two.
In addition to working with a IntelligenceBank, an international DAM software provider, we are fortunate to have Theresa Regli, a leading digital asset management expert, as an official industry partner. Theresa works with a diverse array of for-profit and nonprofit organisations, including Unilever, Art Fund, and the Museum of London. She will be engaging with students throughout semester’s one and two through lectures, panel discussions, and workshops; she will also take part of our annual DAMM industry day along with guests from high profile organisations such as the BBC, and the London Symphony Orchestra.
Reasons you should consider the Digital Asset & Media Management MA include:
- Organisations across industry sectors are harvesting data and using digital media in new ways in response to changing stakeholder needs and expectations, most obviously consumers, audiences, and users.
- Businesses increasingly rely on data and digital media and rich media content to remain competitive in a constantly changing digital economy in which the attention of audiences is now a critical resource.
- Nonprofit organisations such as archives, libraries, symphony orchestra, museums, and art galleries increasingly depend on digital materials to reimagine relationships with existing and future audiences. For example, cultural heritage organisations are digitising and making digital materials relating to our history and culture accessible to larger and more diverse audiences through a range of digital platforms and the mobile network.
- Research managers and data scientists now work with large volumes of digital data, running experiments, simulations and visualisations.
- There is a shortage of managers across industry sectors who can help organisations develop and implement effective digital asset and media management strategies. Therefore, employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.
Teaching
This is a one-year full-time course (two years part-time) that comprises of modules totalling 180 credits. Your required modules provide a foundation for the master’s and the diverse optional modules on offer will appeal to a wide range of subjects, as well as giving you the opportunity to discover new areas of study.
We will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
Typically, one credit equates to 10 hours of work.
Assessment
Your performance will be assessed through a combination of coursework and written/practical examinations. Forms of assessment may typically include essays and projects. Coursework contributes approximately 100% to your final mark
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they are subject to change.
Structure
.
Required modules
You are required to take:
Introduction to Digital Asset & Media Management 1 (30 credits)
Dissertation (60 credits)
Optional modules
In addition, you are required to take four modules (totalling 60 credits) from a list of optional modules that may typically include:
Digital Storytelling (15 credits)
Web Technologies (15 credits)
Global Digital Audiences (15 credits)
Digital Publishing (15 credits)
Communication and Consumption Of Cultural Heritage (15 Credits)
- Up to 30 credits from master’s modules offered in the Faculty of Arts & Humanities, subject to approval.
If you are a part-time student, you will take Digital Asset & Media Management 1 in and Digital Asset & Media Management 2 your first year, and your dissertation in your second. You will divide your 60 optional credits between the two years.
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
Employability
As a Digital Asset & Media Management MA graduate, you’ll be equipped with the right skills and knowledge to work with organisations that need expertise in the management of media and assets in both nonprofit and for-profit fields.
You would be well-placed to pursue DAMM careers within museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms, and beyond.
Tuition Fees
UK:
Full time: £13,500 per year (2025/26)
Part time: £6,750 per year (2025/26)
International:
Full time: £33,600 per year (2025/26)
Part time: £16,800 per year (2025/26)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
Deposit
If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.
The Home deposit is £500. The International deposit is £2000.
- If you receive an offer before January, payment is due within two months of receiving the offer.
- If you receive an offer between 1 January and 20 May, payment is due within one month of receiving the offer.
- If you receive an offer between 21 May and 15 July, payment is due within two weeks of receiving the offer.
- If you receive an offer between 16 July and 10 August, payment is due within one week of receiving the offer.
- If you receive an offer from 11 August onwards, payment is due within three days of receiving the offer.
If you are a current undergraduate King’s student in receipt of the King's Living Bursary this academic year, you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
Please visit our web pages on fees and funding for more information.
King’s Bridge Scholarship
King’s College London offers King’s Bridge Scholarships, covering full-time or part-time tuition fees for selected Arts & Humanities master’s programmes. Open to home students from underrepresented ethnic backgrounds. Learn more.
Additional Costs
In addition to your tuition costs, you can also expect to pay for:
- books if you choose to buy your own copies
- clothing for optional course related events and competitions
- library fees and fines
- personal photocopies
- printing course handouts
- society membership fees
- stationery
- travel costs around London and between campuses
- graduation costs
Funding
To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.
Application closing date guidance
We encourage you to apply as early as possible so that there is sufficient time for your application to be assessed and we may need to request further information from you during the application process.
The final application deadlines for this programme are:
· Overseas (international) fee status: 25 July 2025 (23:59 UK time)
· Home fee status: 25 August 2025 (23:59 UK time)
If the programme becomes full before the final application deadlines stated above, we will close the programme to further applications. Please note, you will not be eligible for an application fee refund if we are unable to process further offers because places are filled and we close the course before the final application deadline.
Key information
Delivery mode:
In person
Study mode:
Full time
Part time
Duration:
One year full-time, two years part-time, September to September
Credit value (UK/ECTS equivalent):
UK 180/ECTS 90
Application status:
Open
Start date:
September 2025
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