Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.
There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.
Reasons you should consider the Digital Asset & Media Management MA include:
- Organisations across industry sectors are harvesting data and using digital media in new ways in response to changing stakeholder needs and expectations, most obviously consumers, audiences, and users.
- Businesses increasingly rely on data and digital media and rich media content to remain competitive in a constantly changing digital economy in which the attention of audiences is now a critical resource.
- Nonprofit organisations such as archives, libraries, symphony orchestra, museums, and art galleries increasingly depend on digital materials to reimagine relationships with existing and future audiences. For example, cultural heritage organisations are digitising and making digital materials relating to our history and culture accessible to larger and more diverse audiences through a range of digital platforms and the mobile network.
- Research managers and data scientists now work with large volumes of digital data, running experiments, simulations and visualisations.
- There is a shortage of managers across industry sectors who can help organisations develop and implement effective digital asset and media management strategies. Therefore, employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.
If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
If you are a part-time student, we will give you 90 hours of teaching through lectures and
seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second.
Typically, one credit equates to 10 hours of work.
Your performance will be assessed through coursework. Forms of assessment may typically include essays, project work and workshop reports, depending on the modules you choose.
This course is primarily taught at the King’s College London Strand Campus. Our location in the heart of London, one of the world’s most vibrant and technologically advanced cities, means that you will have easy access to the city’s wealth of cultural and social opportunities. You will also benefit from our own extensive resources and facilities.
Chartered Institute of Library and Information Professionals (CILIP) accredited.
King’s College London is regulated by the Office for Students.