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Digital Economy MSc

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Study the ways in which digital is changing how we work, transact, collaborate and control labour, institutions and markets around the world on our Digital Economy master's. The course focuses on digital products, services, processes, business models, monetisation and orchestration and offers students a unique and compelling mix of theory and practical knowledge of the digital economy.

The course is perfect for students who want to develop a career in the digital arena.

Key Benefits

  • Study in a department ranked no 1 in the UK for the power of its research (most recent Research Excellence Framework)
  • Gain the ability to analyze the strength and value of innovative business models underlying digital companies and the public sector
  • Obtain a grounding in how digital innovation needs to be managed and co-ordinated
  • Enjoy research-lead teaching by lecturers who are specialised in digital innovation and digital economy
  • Bridge theory and practice with highly interactive and case-study based teaching

Key information

Application status Open

Duration 1 year full time, 2 years part time

Study mode Full-time, Part-time

Credit value UK 180/ ECTS 90

Programme accreditations MSc

Course leaders

Dr Maha Shaikh


Further details

Course contact for further information

Course contact form Postgraduate admissions

Awarding institution King's College London

Faculty Faculty of Arts & Humanities

Department Department of Digital Humanities



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Digital Economy MSc

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Course detail


The teaching on this course will offer you cutting-edge education through research-led teaching in the department of Digital Humanities. 

You will gain:

  • Knowledge and understanding of the effects of digital on contemporary society.
  • Understanding of the main critical and theoretical approaches to the analysis of digital at a macro level and micro level.
  • Knowledge of how digital artefacts are unique and lead to innovative forms of products, services and processes.
  • Understanding that can be applied to practice with regard to managing digital artefacts at micro level.

Course format and assessment


If you are a full-time student we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we expect you to undertake around 1,674 hours of independent study during the year. 

If you are a part-time student we will give you 90 hours of teaching through lectures and seminars in your first year and 50 hours in your second year. We expect you to undertake around 720 hours of independent study in your first year and 954 hours in your second year. 

Typically one credit equates to 10 hours of work. 


We will assess our modules entirely through coursework, which will consist of a mixture of essays, group presentations, and participation, depending on the modules you choose,

The study time and assessment methods detailed above are typical and give you a good indication of what to expect. Howevever, if the course modules alter, the above methods may differ.

Regulating Body

King's College London is regulated by the Office for Students. 



Year 1

Required Modules

You are required to take the following modules:

  • Micro Perspectives on the Digital Economy (20 credits)
  • Macro Perspectives on the Digital Economy (20 credits)
  • Research Dissertation (60 credits)
Optional Modules

In addition, you are required to take four modules totalling 80 credits from a range of optional modules that may typically include:

  • Crowds and Clouds - Digital Ecosystems (20 credits)
  • Open Culture (20 credits)
  • Digital Media, Digital Marketing (20 credits)
  • Artificial Intelligence and Society (20 credits)
  • Theorizing Big Data (20 credits)
  • The Sharing Economy and its Discontents (20 credits)
  • Social Media, Marketing and Internet Culture (20 credits)
  • Ethnography of the Internet (20 credits)
  • Radical Design: Challenging Platform Surveillance (20 credits)
  • Identities and Exclusions in the Digital Age (20 credits)

Up to 20 credits can be taken from other master's courses offered in the Faculty of Arts & Humanities, subject to approval.

If you are a part-time student you will take Mirco Perspectives on the Digital Economy and Macro Perspectives on the Digital Economy in your first year and your Research Dissertation in your second year. You will divide your 80 optional module credits between the two years of the degree. 

King's College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules may change. We suggest you keep an eye on our website for updates. 


Entry requirements & how to apply

Digital Economy Entry Requirements
Minimum UK requirements 2:1

An honours degree at 2:1 standard or above.

In order to meet the academic entry requirements for this programme you should have a minimum 2:1 undergraduate degree with a final mark of at least 60% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 60% or above in the UK marking scheme.

International requirements    Visit our admissions webpages to view our International entry requirements.
English Language requirements Band C Visit our admissions webpages to view our English language entry requirements.


Application procedure

Applications must be made online using King’s online application portal and a non-refundable application fee of £100 applies. Your application will be assessed by the Postgraduate Admissions Tutor, and by other academics as appropriate. We do not usually interview applicants, but we do encourage you to visit the department before applying, or after we have made you an offer. Alternatively we can arrange to talk to you by telephone or Skype. We aim to process all applications within four weeks although this may take longer in February and March, and over holiday periods.

Personal statement and supporting information

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement Yes

A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages).

Previous Academic Study Yes A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References Yes One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.
Other Optional Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application

Application closing date

We recommend that you submit your application as soon as possible. Our first application deadline is the 31 March 2020. After this date, applications will remain open if places are available, but programmes will be closed as soon as they are full. For programmes with spaces remaining, no further applications will be accepted from non-EU (Overseas) nationals after 31July 2020 or from UK/EU nationals after 28 August 2020.

Please note you will not be eligible for an application fee refund if you apply after the first application deadline and places are filled before the final deadlines above and we are unable to process more offers.

Help and support

If you don't have a suitable qualification for direct entry to a UK university, or if English isn't your first language, our academic preparation courses can help you get ready for study in the UK.

Preparation courses

Fees and funding

  • Full time Home/EU fees: £9,990 p.a. (2020/21)
  • Full time overseas fees: £26,550 p.a. (202/21)
  • Part time Home/EU fees: £4,995 p.a. (2020/21)
  • Part time overseas fees: £13,275 p.a. (2020/21)

Students starting their programme in 2020/21 who are eligible to pay EU fees will pay the same rate of tuition fees as UK students. This will apply for the duration of their programme, but may be subject to change by the UK Government for subsequent cohorts from 2021/22.

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.


When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK/EU deposit is £500.

The INTERNATIONAL deposit is £2,000. 

  • If you receive an offer before 1 June 2020, payment is due by 30 June 2020.

  • If you receive an offer between 1 June 2020 and 30 June 2020, payment is due within one month of receiving the offer.

  • If you receive an offer between 1 July 2020 and 31 July 2020, payment is due within two weeks of receiving the offer.

  • If you receive an offer on or after 1 August 2020, payment is due within one week of receiving the offer.

  • If you receive an offer in late August, payment is due within 2 days of receiving the offer.

    If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Financial help and support

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Career prospects

Our graduates will follow a broad range of career paths. The skills you develop on this course are likely to be particularly transferable to work in digital companies and positions that need skills in digital business models, ecosystem strategies, social media managment, analytics, CRM management, digital advertising, market research, and platform scaling and growth analysis.


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