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Digital Economy MSc

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This programme focuses on digital where digital implies digital products, process, services, business models, monetization and even orchestration. We will study what happens to the digital in each of these spheres and why the ‘digital’ artefact is changing how we work, transact, collaborate and control labour, institutions, and markets around the world. It will be a journey of tracing the digital artefact as it evolves and shifts, followed by an understanding of the societal implications of the change wrought by the growth of digital phenomenon. This programme offers students a unique and compelling mix of theory and practical knowledge of the digital economy.

Key Benefits

  • Research-led teaching by faculty specialized in digital innovation and digital economy
  • The ability to analyze the strength and value of innovative business models underlying digital companies and the public sector
  • Case study based teaching to bridge theory and practice
  • Highly interactive and engaged teaching styles
  • A focus on participation and presentation to empower students
  • The ability to articulate your ideas both verbally and in writing
  • A grounding in how digital innovation needs to be managed and coordinated

Key information

Application status Open

Duration 1 year full time, 2 years part time

Study mode Full-time, Part-time

Credit value UK 180/ ECTS 90

Programme accreditations MSc

Course leaders

Dr Maha Shaikh


Further details

Course contact for further information ddh@kcl.ac.uk

Course contact form Postgraduate admissions

Awarding institution King's College London

Faculty Faculty of Arts & Humanities

Department Department of Digital Humanities



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Digital Economy MSc

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Course detail


The teaching on this programme will offer you cutting edge scholarship through research-led teaching. You will gain:

  • Knowledge and understanding of the effects of digital artefacts on contemporary society.
  • Knowledge and understanding of the main critical and theoretical approaches to the analysis of digital at a macro level.
  • Knowledge and understanding of the main critical and theoretical approaches to the analysis of digital at a micro level.
  • Knowledge and understanding of how digital artefacts are unique and lead to innovative forms of products, services and indeed processes too.
  • Knowledge and critical understanding that can be applied to practice with regard to managing digital artefacts at a micro level.

Course format and assessment


If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.

If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second. Please note, part-time is not an option for students entering the programme in January 2021.

Typically, one credit equates to 10 hours of work.


We will assess our modules entirely through coursework, which will consist of a mixture of essays, group presentations, and participation, depending on the modules you choose.

 The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, if the course modules alter, the above methods may differ.


Usually, the course is primarily taught at the King’s College London Strand Campus. We are located in the heart of London, offering you an unparalleled location and easy access to the city’s cultural offerings. However, 20/21 teaching will be delivered via blended learning of online and in-person teaching, subject to social distancing regulations. Please check the offer holder pages for further updates. 

Regulating Body

King's College London is regulated by the Office for Students. 



Year 1

Required Modules

You are required to take:

  • Micro Perspectives on the Digital Economy (20 credits)
  • Macro Perspectives on the Digital Economy (20 credits)
  • Research Dissertation (60 credits)
Optional Modules

In addition, you are required to take four modules (total of 80 credits) from a list of optional modules that may typically include:

  • Crowds & Clouds – Digital Ecosystems (20 credits)
  • Open Culture (20 credits)
  • Digital Media, Digital Marketing (20 credits)
  • Artificial Intelligence and Society (20 credits)
  • Theorizing Big Data (20 credits)
  • The Sharing Economy and Its Discontents (20 credits)
  • Social Media, Marketing and Platforms (20 credits)
  • Digital Industries and Internet Culture (20 credits)
  • Ethnography for the Internet (20 credits)
  • Radical Design: Challenging Platform Surveillance (20 credits)
  • Identities and Exclusions in the Digital Age (20 credits)

 Up to 20 credits from other master’s modules offered in the Faculty of Arts & Humanities, subject to approvals.

 If you are a part-time student, you will take Micro Perspectives on the Digital Economy and Macro Perspectives on the Digital Economy in your first year and your Research Dissertation in your second. You will divide your 80 optional credits between the two years.

 King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Entry requirements & how to apply

Digital Economy Entry Requirements
Minimum UK requirements 2:1

An honours degree at 2:1 standard or above.

In order to meet the academic entry requirements for this programme you should have a minimum 2:1 undergraduate degree with a final mark of at least 60% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 60% or above in the UK marking scheme.

International requirements    Visit our admissions webpages to view our International entry requirements.
English Language requirements Band C Visit our admissions webpages to view our English language entry requirements.


Application procedure

Applications must be made online using King’s online application portal apply.kcl.ac.uk and a non-refundable application fee of £70 applies.

Your application will be assessed by the Postgraduate Admissions Tutor, and by other academics as appropriate. We do not usually interview applicants, but we do encourage you to visit the department before applying, or after we have made you an offer. Alternatively we can arrange to talk to you by telephone or Skype. We aim to process all applications within four weeks although this may take longer in February and March, and over holiday periods.

Personal statement and supporting information

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement Yes

A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages).

Previous Academic Study Yes A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References Yes One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.
Other Optional Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application

Application closing date

We recommend that you submit your application as soon as possible. Our first application deadline is the 26th March 2021. After this date, the programme will remain open only if places are still available and will be closed as soon as it is full.

For programmes that remain open beyond this date, the final application deadlines for the following fee statuses are listed below:

  • EU or overseas (international) fee status: 30th July 2021
  • Home fee status: 27th August 2021

Please note, you will not be eligible for an application fee refund if you apply after the first application deadline in March, and we are unable to process more offers as places are filled before the final application deadlines above.


Help and support

If you don't have a suitable qualification for direct entry to a UK university, or if English isn't your first language, our academic preparation courses can help you get ready for study in the UK.

Preparation courses

Fees and funding

  • Full time Home fees: £10,500 p.a. (2021/22)
  • Full time overseas fees: £27,900 p.a. (2021/22)
  • Part time Home fees: £5,250 p.a. (2021/22)
  • Part time overseas fees: £13,950 p.a. (2021/22)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.


When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK deposit is £500.

The INTERNATIONAL deposit is £2,000. 

  • If you receive an offer on or before 31st March, payment is due by 30th April 2021.
  • If you receive an offer between 1st April and 30th June, payment is due within one month of receiving the offer.
  • If you receive an offer between 1st July and 31st July, payment is due within two weeks of receiving the offer.
  • If you receive an offer on or after 1st August, payment is due within one week of receiving the offer.
  • If you receive an offer from late August onwards, payment is due within 2 days of receiving the offer.
  • If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Additional costs/expenses

In addition to your tuition fees, you can also expect to pay for:

•            Books if you choose to buy your own copies

•            Clothing for optional course related events and competitions

•            Library fees and fines

•            Personal photocopies

•            Printing course handouts

•            Society membership fees

•            Stationery

•            Travel costs around London and between campuses

•            Graduation costs

Please visit our web pages on fees and funding for more information.

Financial help and support

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Career prospects

Our graduates will follow a broad range of career paths. The skills you develop are likely to be particularly transferable to work in digital companies and positions that need skills in digital business models, ecosystem strategies, social media management, analytics, CRM management, digital advertising, market research, and platform scaling and growth analysis.


Blue box with King's College London rankings. Starting with, 7th in the UK for research quality. Followed by, 6th in the UK for research power. Concluding with, 4th among multi-faculty universities for research Impact. The source is research excellence framework 2014

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