Each year, King's College London takes part in Fairtrade Fortnight. These two weeks are a fun-filled highlight of the year, when campaigners, businesses, schools, organisations and institutes show their support for the farmers and workers who grow our food in developing countries.
The aim of the fortnight period is to raise awareness of the plight of farmers outside of the Fairtrade system, who may be exploited in growing, processing and selling their products. The Fairtrade process aims to ensure people get paid a fair price for what they sell, and that they have safe working conditions. You can test your knowledge and find out more about Fairtrade in this quiz.
Why is Fairtrade Important?
Low prices paid to farmers can mean:
• They can only afford to feed their families one meal a day. This can lead to health problems for their children such as stunting.
• They can’t afford medical care and put off treatment their families really need.
• They don’t have enough money to send their children to school. Lack of money also means pressure for children to work.
• They can’t afford to invest in better farming. That means they can’t improve the quality of their crops and charge a higher price for them.
Fairtrade exists to change this. We would like to increase awareness and understanding on why choosing Fairtrade really matters. Fairtrade leads to a better and more stable income, and can help farmers break the cycle of poverty they are trapped in. Sadly, many companies are only buying a fraction of their crops as Fairtrade, and even more companies aren’t buying any Fairtrade at all. By supporting Fairtrade, you’ll be helping to solve these problems and give farmers a better life for them and their families.
Learn more about Fairtrade here.
King's College London is a Fairtrade University.
Fairtrade Fortnight [2016-2017]
Fairtrade Fortnight took place between Monday 27th February and Sunday 12th March. The theme was ‘take a break’, encouraging people to take some time out to have a Fairtrade tea or coffee together (perhaps with some Fairtrade chocolate for those with a sweet tooth!).
At King’s we support Fairtrade Fortnight annually with special offers on food and drink – including a half price brownie with any hot drink and (for those looking for a healthy option) a half price banana with any salad purchased this year.
Fairtrade Fortnight [2017-2018]
Fairtrade Fortnight 2018 took place from the 26th February to the 11th March. The theme was 'Come on In', showing that Fairtrade opens doors. To celebrate Fairtrade Fortnight, the Fairtrade Foundation produced 360-degree videos of Fairtrade farms. You can watch them here.
King's welcomed Ugandan coffee farmer and accountant Ketra to speak to students during Fairtrade Fortnight. Ketra spoke about the difference Fairtrade and the Fairtrade Premium have made to the cooperative union she works for, and the thousands of farmers they represent.