Tradwife: Myths and Realities
Science Gallery London, Guy’s Campus, London
To Register:
This event will be held in a hybrid format. Please select your preferred ticket type: in-person or online.
“Tradwife” influencers are taking social media by storm. But what’s really behind their appeal? Do they signal a revival of traditional values among young women — or does it reflect something else?
At this event, we go beyond the headlines to uncover what the evidence really tells us about what young women want. Drawing on new survey data from young women in the UK, and from large scale data on gender role attitude such as the Gender and Generations Survey and the British Social Attitudes Survey, report authors Dr Constance Beaufils, Shiyu Yuan, and Professor Heejung Chung will present fresh insights into women’s attitudes towards the workforce and shifting attitudes toward gender roles.
They will be joined by a panel, including a representative from the Young Women’s Trust, The Stylist magazine, and others to discuss how these cultural narratives compare with lived realities, especially in the context of Gen Z’s work–life expectations, economic pressures, and job insecurity.
Event agenda:
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18:15 - 18:30 |
Arrival and registration |
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18:30 - 18:35 |
Welcome and introduction - Heejung Chung, Director of Global Institute for Women's Leadership |
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18:35 - 18:55 |
Report launch - Constance Beaufils and Shiyu Yuan |
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18:55 - 19:35 |
Panel discussion:
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19:35 - 20:00 |
Audience Q&A |
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20:00 - 20:30 |
Drinks reception |
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20:30 |
Event close |
This event is part of the ESRC Festival of Social Science 2025 and is funded by the Economic and Social Research Council (ESRC), which is part of UK Research and Innovation (UKRI).
To Register
This event will be held in a hybrid format. Please select your preferred ticket type: in-person or online.
At this event
Professor of Work and Employment and Director of King's Global Institute for Women's Leadership
Research Assistant
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