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Alexandra is a discourse analyst with a focus on the role of communication in how ordinary people present themselves and relate to others in significant socialization contexts (e.g. family, friendship groups, school, leisure sites, social media platforms). She has specifically examined the role of everyday life stories in the (re)formation of social relations and in (post)feminist and youth identity politics. This work has led to the development of small stories research, a paradigm for studying identities through narrative. She has published 12 books which include:

Alexandra's latest study of small stories on social media has been carried out within the ERC project ‘Life-writing of the moment: The sharing and updating self on social media’. She is currently completing a monograph on ‘Quantified Stories: A narrative analysis of metrics and algorithms on social media’ (with Stefan Iversen & Carsten Stage, Palgrave) and the editing (with Anna De Fina) of the Handbook of Discourse Studies (Cambridge University Press).

Alexandra is (Co)-Editor of the Routledge Book Series Research in Narrative, interaction and discourse.

Research interests

Alexandra's research interests include:

  • Discourse and narrative analysis, small stories research
  • Discourse, social interaction, culture and identities
  • Youth and gender in communication
  • Social media communication: Sharing small stories online
  • Critical discourse analysis of the media ‘curation’ of stories
  • Self-presentation, popular subjects and Influencers on social media
  • The social mediatization of the Eurozone and the Greek financial crisis
  • Modern Greek language, discourse and culture


Alexandra teaches on the following modules:

PhD supervision

Alexandra is happy to supervise topics on the broad spectrum of:

  • Discourse, narrative and identities analysis
  • Language, society and culture
  • Social media communication

She has experience in a broad range of methodologies, e.g. narrative analysis, social interactional/conversation analysis, research interviews, computer-mediated discourse analysis, (digital) ethnography, corpus-assisted critical discourse analysis. Specific current interests include working with small stories research on social media, especially Snapchat, Instagram, Facebook and YouTube.

Alexandra has supervised more than 30 PhD students and numerous visiting PhD students, working on a wide range of languages (e.g. Arabic, Chinese, Finnish, French, German, Greek, Japanese, Spanish etc.), cultures and materials within discourse, narrative analysis, sociolinguistics, and social media communication.

Her current PhD students and their topics are:

  • Annelies Foccaert: Investigating the late diagnosis of autism in women: a sociolinguistic approach to the identity construction of autistic women.
  • Mikka Hoejholt: Narrating (M)Others' Lives: A Narrative Interactional Analysis Of Storytelling Practices Related To Youtube Vlogging
  • Elena Oikonomou: The Interactional Construction Of Educational Space In One-To-One Language Lessons In Greece: Social Roles And Participants Orientations.
  • Christos Sagredos: A linguistic ethnographic approach to identity construction in sex workers’ narratives in England and Greece.
  • Maria Vasilaki: Impoliteness Strategies In The Comments Of Greek Political Posts: The Case Of Facebook And Youtube

Further details

For further details please see Alexandra's Research Staff Profile.