
Biography
Erikas is a Research Associate at the Nicotine Research group working on the evidence review on health impact of vaping products and on the pilot project that aims to detect at-risk smokers through the treatment events on electronic health records.
Erikas holds a BA in Psychology, MA (cum laude) in Clinical Psychology (both from Vilnius University, Lithuania), MSc in Addiction Studies and PhD in Addiction Research (both from King’s College London). His research focuses on smoking cessation and tobacco harm reduction.
Research Interests
- Smoking cessation
- Tobacco harm reduction
- Mental health
Investigating the Appeal of Nicotine Pouch Packaging, Flavour and Nicotine Descriptors among Adults in the UK: An Online Experiment
Taylor, E., Ebdon, M., Nottage, M., Simonavicius, E., Brose, L., McNeill, A., Arnott, D., Cheeseman, H., Bunce, L. & East, K., 26 Mar 2025, (E-pub ahead of print) In: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco. ntaf072.Research output: Contribution to journal › Article › peer-review
Use of ‘Elf Bar’ among youth and young adults who currently vape in England: cross-sectional associations with demographics, dependence indicators and reasons for use
East, K., Taylor, E. V., Simonavičius, E., Reid, J. L., Burkhalter, R., McNeill, A. & Hammond, D., 7 Feb 2024, (Accepted/In press) In: Addiction.Research output: Contribution to journal › Article › peer-review
Noticing education campaigns or public health messages about vaping among youth in the United States, Canada and England from 2018 to 2022
East, K., Taylor, E., Simonavicius, E., Nottage, M., Reid, J. L., Burkhalter, R., Brose, L., Wackowski, O. A., Liber, A. C., McNeill, A. & Hammond, D., 2 Jan 2024, In: Health Education Research. 39, 1, p. 12-28 17 p.Research output: Contribution to journal › Article › peer-review
Impact of e-liquid packaging on vaping product perceptions among youth in England, Canada, and the United States; a randomised online experiment
Simonavicius, E., East, K., Taylor, E., Nottage, M., Reid, J. L., Arnott, D., Bunce, L., McNeill, A. & Hammond, D., 5 Aug 2023, (E-pub ahead of print) In: Nicotine and Tobacco Research.Research output: Contribution to journal › Article › peer-review
Marketing claims on the websites of leading e-cigarette brands in England
Nottage, M. K., Taylor, E. V., Hammond, D., Simonavicius, E., McNeill, A., Arnott, D. & East, K., 4 Jul 2023, (E-pub ahead of print) In: Tobacco Control. tc-2023-057934.Research output: Contribution to journal › Article › peer-review
Nicotine vaping in England: An evidence update including health risks and perceptions, 2022
McNeill, A., Brose, L., Robson, D., Calder, R., Simonavicius, E., East, K., Taylor, E. & Zuikova, E., 29 Sept 2022Research output: Other contribution
Vaping in England: an evidence update including vaping for smoking cessation
McNeill, A., Brose, L., Robson, D., Calder, R. & Simonavicius, E., 23 Feb 2021Research output: Other contribution
Research

Nicotine Research Group
The Nicotine Research Group leads and collaborates on a variety of projects on tobacco harm reduction and e-cigarettes.

Society for the Study of Addiction (SSA) Fellowship Projects
Society for the Study of Addiction SSA Fellowship Projects at King's College London KCL
Project status: Ongoing

Vaping evidence reviews for Public Health England
The NRG leads the annual reviews of the evidence on e-cigarettes commissioned by Public Health England (now Office for Health Improvement and Disparities).
Project status: Ongoing

NIHR Policy Research Unit in Addictions
Addictive products, behaviours and systems
News
Vaping substantially less harmful than smoking, largest review of its kind finds
New research from the Institute of Psychiatry, Psychology & Neuroscience (IoPPN) at King’s College London has found that the use of vaping products rather...

Evidence strengthens that vaping is effective for stopping smoking but not reaching its full potential with adult smokers
Smoking remains the largest single risk factor for death and years of life lived in ill-health and is a leading cause of health inequalities in England.

Spotlight
Clearing the smoke: the evidence behind vaping
Cigarettes kill over half of their long-term users. The World Health Organisation (WHO) considers the tobacco epidemic to be one of the biggest public health...

Investigating the Appeal of Nicotine Pouch Packaging, Flavour and Nicotine Descriptors among Adults in the UK: An Online Experiment
Taylor, E., Ebdon, M., Nottage, M., Simonavicius, E., Brose, L., McNeill, A., Arnott, D., Cheeseman, H., Bunce, L. & East, K., 26 Mar 2025, (E-pub ahead of print) In: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco. ntaf072.Research output: Contribution to journal › Article › peer-review
Use of ‘Elf Bar’ among youth and young adults who currently vape in England: cross-sectional associations with demographics, dependence indicators and reasons for use
East, K., Taylor, E. V., Simonavičius, E., Reid, J. L., Burkhalter, R., McNeill, A. & Hammond, D., 7 Feb 2024, (Accepted/In press) In: Addiction.Research output: Contribution to journal › Article › peer-review
Noticing education campaigns or public health messages about vaping among youth in the United States, Canada and England from 2018 to 2022
East, K., Taylor, E., Simonavicius, E., Nottage, M., Reid, J. L., Burkhalter, R., Brose, L., Wackowski, O. A., Liber, A. C., McNeill, A. & Hammond, D., 2 Jan 2024, In: Health Education Research. 39, 1, p. 12-28 17 p.Research output: Contribution to journal › Article › peer-review
Impact of e-liquid packaging on vaping product perceptions among youth in England, Canada, and the United States; a randomised online experiment
Simonavicius, E., East, K., Taylor, E., Nottage, M., Reid, J. L., Arnott, D., Bunce, L., McNeill, A. & Hammond, D., 5 Aug 2023, (E-pub ahead of print) In: Nicotine and Tobacco Research.Research output: Contribution to journal › Article › peer-review
Marketing claims on the websites of leading e-cigarette brands in England
Nottage, M. K., Taylor, E. V., Hammond, D., Simonavicius, E., McNeill, A., Arnott, D. & East, K., 4 Jul 2023, (E-pub ahead of print) In: Tobacco Control. tc-2023-057934.Research output: Contribution to journal › Article › peer-review
Nicotine vaping in England: An evidence update including health risks and perceptions, 2022
McNeill, A., Brose, L., Robson, D., Calder, R., Simonavicius, E., East, K., Taylor, E. & Zuikova, E., 29 Sept 2022Research output: Other contribution
Vaping in England: an evidence update including vaping for smoking cessation
McNeill, A., Brose, L., Robson, D., Calder, R. & Simonavicius, E., 23 Feb 2021Research output: Other contribution
Research

Nicotine Research Group
The Nicotine Research Group leads and collaborates on a variety of projects on tobacco harm reduction and e-cigarettes.

Society for the Study of Addiction (SSA) Fellowship Projects
Society for the Study of Addiction SSA Fellowship Projects at King's College London KCL
Project status: Ongoing

Vaping evidence reviews for Public Health England
The NRG leads the annual reviews of the evidence on e-cigarettes commissioned by Public Health England (now Office for Health Improvement and Disparities).
Project status: Ongoing

NIHR Policy Research Unit in Addictions
Addictive products, behaviours and systems
News
Vaping substantially less harmful than smoking, largest review of its kind finds
New research from the Institute of Psychiatry, Psychology & Neuroscience (IoPPN) at King’s College London has found that the use of vaping products rather...

Evidence strengthens that vaping is effective for stopping smoking but not reaching its full potential with adult smokers
Smoking remains the largest single risk factor for death and years of life lived in ill-health and is a leading cause of health inequalities in England.

Spotlight
Clearing the smoke: the evidence behind vaping
Cigarettes kill over half of their long-term users. The World Health Organisation (WHO) considers the tobacco epidemic to be one of the biggest public health...
