
Dr Katharina Charlotte Husemann
Senior Lecturer in Marketing
Research interests
- Marketing
Contact details
Biography
Katharina C Husemann is a Senior lecturer in Marketing at King’s Business School, King’s College London. Her research programme is embedded in the field of consumer culture theory and aims at exploring consumer experiences of, or consumer responses to, a globalized, accelerated, and digitalized consumer culture that contemporary Western societies have developed into.
As such, Katharina’s research contributes to interdisciplinary debates on sustainable consumption and production, temporality and consumption, spirituality and consumption, digital consumption, as well as marketplace accessibility. Methodologically, Katharina’s research adopts an interpretivist, ethnographic approach.
Katharina is published in outlets such as Journal of Consumer Research, Harvard Business Review, Psychology & Marketing, Long Range Planning, Journal of Business Research, Journal of Public Policy and Marketing and Advances in Consumer Research. Her research is featured in media such The Sunday Times, The Telegraph and the Frankfurter Allgemeine Zeitung Germany (FAZ).
Katharina received a prestigious research grant from the British Academy Leverhulme Scheme as well as the Marietta Blau-Scholarship sponsored by the Austrian Agency for International Mobility and Cooperation in Education, Science and Research (OeAD). She also holds a Higher Education Academy fellowship.
Are you currently accepting new PhD students?
Yes
Research

Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
News
Decoding Difference at London Design Biennale
Find out more about this sound and light installation using data that was captured in real-time reflecting changes the artist’s blood glucose levels and...
King's exhibits research at 2023 London Design Biennale
The King’s pavilion 'Seeking Connection' will showcase creative, cross-disciplinary research into digital technologies from across the university.

New exhibition explores different forms of vision
Layers of Vision explores the barriers that people who are blind or have sight loss are facing in everyday life

Events

Layers of Vision: How Can Co-Production Influence Policy
Are you interested in how to make the art collections in museums more accessible and inclusive for visually impaired people?
Please note: this event has passed.

Layers of Vision: New Approaches to Reimagining Accessibility in Museums
Are you interested in how to make the art collections in museums more accessible and inclusive for visually impaired people?
Please note: this event has passed.

Layers of Vision Exhibition Launch
Layers of Vision explores the experiences and perspectives of blind and partially sighted artists living in a world made for sighted people.
Please note: this event has passed.

Layers of Vision Webinar: Meet the Artists
Please join us for a free webinar to e-meet the artists of the Layers of Vision Exhibition & to discover the stories behind their artworks.
Please note: this event has passed.

Layers of Vision exhibition
Specially commissioned works by blind and partially sighted artists creatively explore their perspectives on engaging with a society made for sighted people.
Please note: this event has passed.
Research

Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
News
Decoding Difference at London Design Biennale
Find out more about this sound and light installation using data that was captured in real-time reflecting changes the artist’s blood glucose levels and...
King's exhibits research at 2023 London Design Biennale
The King’s pavilion 'Seeking Connection' will showcase creative, cross-disciplinary research into digital technologies from across the university.

New exhibition explores different forms of vision
Layers of Vision explores the barriers that people who are blind or have sight loss are facing in everyday life

Events

Layers of Vision: How Can Co-Production Influence Policy
Are you interested in how to make the art collections in museums more accessible and inclusive for visually impaired people?
Please note: this event has passed.

Layers of Vision: New Approaches to Reimagining Accessibility in Museums
Are you interested in how to make the art collections in museums more accessible and inclusive for visually impaired people?
Please note: this event has passed.

Layers of Vision Exhibition Launch
Layers of Vision explores the experiences and perspectives of blind and partially sighted artists living in a world made for sighted people.
Please note: this event has passed.

Layers of Vision Webinar: Meet the Artists
Please join us for a free webinar to e-meet the artists of the Layers of Vision Exhibition & to discover the stories behind their artworks.
Please note: this event has passed.

Layers of Vision exhibition
Specially commissioned works by blind and partially sighted artists creatively explore their perspectives on engaging with a society made for sighted people.
Please note: this event has passed.