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Biography

Prokriti Mukherji gained a BSc and MSc in Physics from Delhi University, then gained her doctorate in Business Administration (Marketing) from the University of Southern California. She previously held the post of Assistant Professor at the Carlson School of Management, University of Minnesota.

Her research interests include marketing strategy, pharmaceutical innovations, word-of-mouth, and high-technology marketing.  Prokriti's current projects include work on direct-to-consumer advertising for prescription drugs, and marketing of high definition televisions.