Dr Prokriti Mukherji

Prokriti Mukherji is a Senior Lecturer (Associate Professor) of Marketing at King's Business School. Prokriti is the Programme Director, MSc in Digital Marketing and has been the Programme Director, The King’s Strategic Marketing Management Programme at King’s Business School.

She previously held the post of Assistant Professor at the Carlson School of Management, University of Minnesota. She gained a BSc and MSc in Physics from Delhi University, and her doctorate in Business Administration (Marketing) from the University of Southern California.

Her research interests include marketing strategy, using quantitative methods. Her work has been published in the Journal of Marketing, and the Journal of Marketing Research among others. Her work spans multiple areas for example, pharmaceutical innovations, marketing using word-of-mouth, high-technology marketing, peer to peer sharing, and issues related to emerging economies.

Her immediate projects include exploring risk perceptions and decision making by consumers in emerging economies and researching attainment gaps in education from a diversity and inclusivity lens.

Are you currently accepting new PhD students?

Yes