Building Brands with Social Media and Influencers

Business, Leadership & Management

Course overview

As social media ecosystems expand and influencer marketing becomes central to brand strategy, professionals face the dual challenge of creating authentic connections while navigating new forms of communication, measurement, and trust. This course will equip participants with the tools and frameworks needed to master these challenges. You’ll learn how to strengthen brand equity through developing authentic, purpose-driven narratives and leveraging the unique dynamics of social platforms and influencer partnerships.

Course dates

Building Brands with Social Media and Influencers

Course features

Social media and influencers have become some of the most powerful vehicles for storytelling and community-building, but they require nuanced understanding and strategic deployment and come with their own substantive risks that need to be managed well.

Day 1: Building and Protecting Brand Equity	Participants will learn about brand equity, and how to assess it. We will examine real-world brand case studies, both successes and failures, to understand how companies navigate reputation crises, rejuvenate their brands, and maintain and build consumer trust and relationships at-large. All the teaching is highly active, with continuous exercises to apply the frameworks directly
Day 2: Social Media Strategy and Co-Creation	This day focuses on the evolving dynamics of social media. We explore how brands can collaborate with consumers to co-create content online, how to select the right platforms and storytelling techniques, and how to balance organic and paid strategies. Participants will develop social content roadmaps tailored to different strategic objectives.
Day 3: Influencer Marketing and Performance Measurement	The final part, which continuous highly interactive, focuses on influencer strategy, why and when to use influencers, how to choose between macro-, micro-, and nano influencers, and how to structure impactful partnerships.

Entry requirements

This programme is designed for those who form part of three key groups:

Brand managers and marketing professionals with operational experience who are now looking to step into more strategic roles and expand their influence within the organisation.
Strategic marketers and communications leaders seeking to refresh and update their expertise in social media, influencer strategy, and brand equity development in today’s digital ecosystem.
Entrepreneurs and business owners who want to develop compelling, differentiated brand identities that foster loyalty and long-term value, rather than just competing on price.

This course is open to in-house teams as well as agency professionals, as we find that the diversity and perspective enriches the discussion and fosters meaningful knowledge exchanges.

Further information

On completing this programme, participants will be able to:

Analyse the current state of their brand equity, as well as that of their competitors, and identify opportunities to strengthen authenticity and consumer trust.
Design integrated social media strategies that build long-term consumer engagement rather than relying on short-term metrics.
Evaluate the effectiveness of potential influencer partnerships by applying structured frameworks and best practices.
Respond strategically to brand crises and reputation challenges in digital spaces.

Credit value:

Not for credit

Duration:

3 days

Full Price:

£3,450.00

Alumni:

£2,587.50

Early bird savings (15%) will be available once course dates are confirmed

£2,932.50

Book a consultation with Nicole Yee, our Programme Expert, to find out more about this course.

execed-business@kcl.ac.uk