Course features

Many organisations are founded on, or have shifted toward, pro-social and environmental values, placing purpose at the heart of their market proposition. This course helps participants translate those ideals into impactful action, addressing both the significant opportunities and complex challenges involved. Through a focus on real-world strategies for addressing and tackling global challenges, you'll learn how to respond to the growing strategic imperatives around social and environmental sustainability. The course is designed to empower you as a change agent, equipping you with practical tools and insights to make a lasting impact within your organisation.

Our expertise

This module is delivered in collaboration with the King's Business School's Centre for Sustainable Business, a research centre established as a hub to encourage collaboration between academia, businesses and regulators. All faculty have conducted research in areas related to sustainability issues in collaboration with industry and external organisations.  

Entry requirements

This programme is designed for individuals looking to embed principles of sustainable marketing into their own and their organisation’s activities and wishing to expand knowledge, techniques and connections: This may include, but is not limited to, the roles of:

• Marketing Executives with responsibilities linked to building brand engagement with customers and/or reputation with internal or external stakeholders, e.g. roles in brand management; marketing communications managers; corporate communications.
• Executives with responsibilities linked to CSR or EDI initiatives and/or compliance monitoring or reporting.
• Directors/Owners of businesses looking to embed principles of sustainability into their processes and activities as they grow.

Further information

On completing this programme, participants will be able to:

• Assess how sustainability and ethical considerations are reshaping consumer expectations for marketing and brands to take a role in progressing societal aims.
• Identify different, but related, marketing approaches such as social marketing, sustainability marketing and business ethics and present arguments to support these in the organisation.
• Apply tools to evaluate how marketing strategies and activities can align with sustainability priorities to increase brand engagement, attachment and reputation.
• Critically evaluate the ethical and practical challenges and dilemmas marketers face arising from their wider business system and if methods used by other companies could be applied to address them