Pre-University Marketing (Session 2)
Not for credit
Available course dates:
From: 08 July 2024 To: 12 July 2024
31 March 2024
Pre-University Summer School courses helps prepare students for university. The course offers an in-depth exploration of a subject area at degree-level and improves students’ understanding of university study. Our courses provide insight into the key debates, themes and cutting-edge research areas of a subject. Students will have the opportunity to collaborate on group assignments and experience social learning which are central elements of undergraduate study.
One session ( 1 week):
Two sessions (2 weeks):
Three sessions (3 weeks):
*Fee valid for applications one session received by 31 January 2024. Offer cannot be used in conjunction with other discounts or promotions. Subject to availability at the time of application.
**Fee valid for applications for two or three sessions received by 31 March 2024. Offer cannot be used in conjunction with other discounts or promotions. Subject to availability at the time of application.
What does this course cover?
In the rapidly evolving landscape of business, marketing has undergone a profound transformation with the advent of the digital era. Marketing goes well beyond advertising sales and social media; it is a discipline that draws on strategic, analytical, and creative thinking that is a key determinant of the success of an organisation.
Today, understanding basic marketing principles and the digital ecosystem is imperative for any marketer looking to thrive in this dynamic environment. This course, is designed to equip students with the fundamental knowledge and skills needed to excel in this new age of marketing.
What will I achieve?
By the end of the course, you should have
- experienced a variety of learning activities typical of a first-year undergraduate degree specialising in Marketing.
- Explored the fundamental shifts in consumer behaviour and how these impact marketing strategies.
- carried out independent research on a given topic and produce a structured and well-supported response to an assignment brief.
- worked collaboratively in diverse groups to produce a presentation.
Who is this for?
The King's College London Pre-University Summer School is open to high-achieving students who are about to start or who are enrolled in their final two years of high school and are typically aged 16 and 17. Students must be aged 16 before the start date of their course.
How will I be assessed?
What is the teaching schedule?
Taught on-campus between 9am and 5pm from Monday to Friday
Full fee £2900
Application Fee £60