Strand Campus
Strand Campus sits along the Thames at London's cultural heart. Alongside world-class teaching spaces, students enjoy access to the pedestrianised Strand Quad, with Somerset House and iconic landmarks just steps away.
Overview
The Marketing BSc programme explores how marketing works at the intersection of behavioural science, data, and artificial intelligence. You’ll develop a strong understanding of contemporary marketing theory while gaining practical, analytics‑driven skills that reflect how the discipline operates today. Learning is hands-on and immersive, with live briefs, real business challenges, and London itself embedded as a dynamic marketing ecosystem shaping your studies and assessments.
Sustainability, ethics, and responsible decision‑making are woven throughout the curriculum, helping you understand marketing’s role in addressing wider social and environmental challenges. Through experiential learning, client‑based projects, and opportunities to design innovative solutions, the programme fosters enterprise, creativity, and commercial awareness. You'll graduate with the confidence and skills to succeed in established organisations, fast‑growing sectors, or entrepreneurial ventures.
Key benefits
- Study at a world-class business school with triple-crown accreditation (AACSB, EQUIS & AMBA). We are also ranked 3rd in the UK for Business, Management and Marketing; the best in London, according to The Times and Sunday Times Good University Guide 2026.
- Our research-informed curriculum explores marketing at the powerful intersection of behavioural science, data and AI – helping you understand how audiences think, decide and engage in a rapidly evolving digital world.
- You’ll examine the challenges of sustainability, data privacy, changing consumer behaviour, authenticity, market disruption & economic pressures. Learn how brands build trust and value, and explore what it means to create responsible, future-focused marketing strategies in a dynamic business landscape.
- From experiential and analytics-driven learning to live client projects and industry speakers, this programme immerses you in real-world marketing from day one. You’ll graduate with practical experience that employers notice.
- Located in central London, you’ll study in one of the world’s most dynamic marketing hubs. London is home to the creative industries, top digital and media agencies, and countless multinational companies - giving you unmatched opportunities to build connections, gain experience and launch your career.
- You’ll have tailored careers support to help you succeed, including personalised advice, cutting-edge digital tools, interview coaching and specialist workshops.
Course essentials
Graduates will acquire an in-depth understanding of marketing concepts, the ability to analyse and interpret data critically, and competence in research and digital analytics. They will also develop transferable skills in communication, teamwork, leadership, and independent learning, alongside global and ethical awareness. The programme prepares students for professional roles in marketing and related fields, equipping them to adapt and thrive in dynamic, culturally diverse, and technologically driven environments.
Course aims
- Provide a rigorous foundation in marketing theory and practice, enabling students to understand, apply, and critically evaluate key concepts, frameworks, and methodologies in diverse business and societal contexts.
- Develop intellectual agility and critical thinking, equipping students to analyse complex marketing challenges, integrate interdisciplinary perspectives, and design innovative, data-driven, and research-informed marketing strategies.
- Foster practical competence in research and analytics, ensuring students can design and execute marketing research projects, apply digital and analytical tools, and generate actionable insights for strategic decision-making.
- Cultivate global, ethical, and cultural awareness, preparing graduates to evaluate the implications of marketing decisions across diverse markets and stakeholder groups.
- Enhance communication, collaboration, and leadership skills, enabling students to articulate ideas effectively for academic, professional, and public audiences, and to work inclusively in diverse teams.
- Promote personal and professional development, encouraging initiative, creativity, and independent learning to thrive in dynamic and uncertain environments.
Special features
Optional study abroad
Optional year in industry
Taught in
Administrative bodies
Awarding body
King's College London and Affiliates
Regulating body
Base campus