Strand Campus
Strand Campus sits along the Thames at London's cultural heart. Alongside world-class teaching spaces, students enjoy access to the pedestrianised Strand Quad, with Somerset House and iconic landmarks just steps away.
Overview
The BSc Marketing programme aims to provide students with a rigorous foundation in marketing theory and practice while fostering the skills and attributes expected of graduates in the discipline. In line with subject benchmark statements, the programme addresses wider social goals by embedding equality, diversity, and inclusion throughout the curriculum, ensuring accessibility for all learners, and integrating education for sustainable development and ethical decision-making into marketing strategies. Enterprise and entrepreneurship are promoted through experiential learning, client-based projects, and opportunities to design innovative solutions for real-world challenges.
Distinctive features include a research-informed curriculum, strong industry engagement through guest speakers and live projects, and flexible progression pathways, including optional modules and a final-year project. Teaching and learning approaches combine lectures, tutorials, and workshops with active, inquiry-based, and problem-based learning to encourage critical thinking and practical application. Assessment strategies are varied, incorporating examinations, coursework, research projects, and presentations to evaluate analytical, practical, and communication skills.
Key benefits
- Study at a world-class business school with triple-crown accreditation (AACSB, EQUIS & AMBA).
- Our research-informed curriculum explores marketing at the powerful intersection of behavioural science, data and AI – helping you understand how audiences think, decide and engage in a rapidly evolving digital world.
- You’ll examine the challenges of sustainability, data privacy, changing consumer behaviour, authenticity, market disruption & economic pressures. Learn how brands build trust and value, and explore what it means to create responsible, future-focused marketing strategies in a dynamic business landscape.
- From experiential and analytics-driven learning to live client projects and industry speakers, this programme immerses you in real-world marketing from day one. You’ll graduate with practical experience that employers notice.
- Located in central London, you’ll study in one of the world’s most dynamic marketing hubs. London is home to the creative industries, top digital and media agencies, and countless multinational companies - giving you unmatched opportunities to build connections, gain experience and launch your career.
- You’ll have tailored careers support to help you succeed, including personalised advice, cutting-edge digital tools, interview coaching and specialist workshops.
Through the Principles of Marketing module, I came to appreciate the strategic, analytical, and psychological nature of marketing and decision-making. King's gave me the tools to think critically about the world around me, from the products I buy to the content I consume, and that practical skill isn't something just a textbook can teach.
Khatthaliya (Dou)Student, Business Management BSc
Course aims
- Provide a rigorous foundation in marketing theory and practice, enabling students to understand, apply, and critically evaluate key concepts, frameworks, and methodologies in diverse business and societal contexts.
- Develop intellectual agility and critical thinking, equipping students to analyse complex marketing challenges, integrate interdisciplinary perspectives, and design innovative, data-driven, and research-informed marketing strategies.
- Foster practical competence in research and analytics, ensuring students can design and execute marketing research projects, apply digital and analytical tools, and generate actionable insights for strategic decision-making.
- Cultivate global, ethical, and cultural awareness, preparing graduates to evaluate the implications of marketing decisions across diverse markets and stakeholder groups.
- Enhance communication, collaboration, and leadership skills, enabling students to articulate ideas effectively for academic, professional, and public audiences, and to work inclusively in diverse teams.
- Promote personal and professional development, encouraging initiative, creativity, and independent learning to thrive in dynamic and uncertain environments.
Special features
Optional study abroad
Optional year in industry
Key Information
UCAS code:
N500
Course type:
Single honours
Delivery mode:
In person
Study mode:
Full-time
Required A-Levels:
A*AA
Duration:
Three years
Application status:
Start date:
September 2027
Application deadline:
Taught in
Administrative bodies
Awarding body
King's College London and Affiliates
Regulating body
3rd in the UK
for Business, Management and Marketing; the best in London, according to The Times and Sunday Times Good University Guide 2026.
8th in the UK
for Business and Management in the Guardian University Guide 2026.
Base campus