Teaching & Modules
Modules
Year
Compulsory Modules
You are required to take:
- Consumer Behaviour Foundations (15 credits)
- Marketing Fundamentals (15 credits)
- Market Research (15 credits)
- Economics for Business (15 credits)
- Introduction to Accounting (15 credits)
- Strategic Marketing Communications (15 credits)
- The Psychology of Persuasion (15 credits)
- Consumer Sociology (15 credits)
Teaching methods - what to expect
You’ll learn through a blend of interactive lectures, workshops and small‑group tutorials designed to bring marketing theory to life.
Typically, hours will be split between around 35% contact time (Lectures, Tutorials, Seminars) and around 65% of self guided study time.
Typically, one credit equates to 10 hours of work.
Assessment
- Examinations
- Coursework
- Presentations
We use a mix of formative and summative assessments to ensure continuous feedback and development. Assessments such as essays, reports, group projects, and presentations require students to demonstrate analytical skills, strategic thinking, and reflexivity. Students are evaluated on their ability to apply marketing and business tools, models, theories, and concepts to solve real-world challenges. Students are also evaluated on their ability to communicate ideas effectively, work in teams, and demonstrate independent learning through coursework, presentations, and reflective components.
Key Information
UCAS code:
N500
Course type:
Single honours
Delivery mode:
In person
Study mode:
Full-time
Required A-Levels:
A*AA
Duration:
Three years
Application status:
Start date:
September 2027
Application deadline: