Professor John Weinman, Director of the Centre for Adherence Research & Education (CARE), underscores the need for personalised approaches over generic interventions. As he notes, “What we’ve done in the past is a ‘one size fits all’ and that has never worked.” Instead, he advocates for personalised, evidence-based interventions grounded in behavioural science—an approach central to CARE’s research and training. He also highlights the importance of education, pointing to the detailed adherence programme taught at King’s College London’s School of Pharmacy. Students leave equipped with a foundational understanding of non-adherence and practical tools to support patient-centred care.
Professor Alison Wright, also from CARE, emphasises the vital role of communication style in supporting patients. She highlights how healthcare professionals should approach adherence conversations with humility, acknowledging patients’ lived experience. Wright points to the importance of matching solutions to the specific barriers individuals face, reflecting CARE’s commitment to tailored, evidence-based interventions.
Their insights reflect CARE’s ongoing commitment to understanding and addressing the real-world factors that shape adherence. As pressures on healthcare systems grow, ensuring patients are supported to take medicines as prescribed is more vital than ever. We encourage healthcare professionals and researchers to read the full article and engage with the work being led at CARE to drive meaningful and patient-centred change.