Research Seminars in Marketing

The Marketing research group at King's Business School organises regular research seminars with guest speakers. Seminars take place bi-weekly on Wednesdays at Bush House, unless otherwise stated.

Marketing seminars for the academic year 2019-20: 

Semester 1

• 18 September 2019
  Matthew Chylinski (University of New South Wales) – “Experience Binding: An Approach to Improving Task Engagement using Experience Consumption”
  Bush House, Room (SE)1.06, 13.30-15.00
• 9 October 2019
  • Takumi Tagashira (Hitotsubashi University) – “How does warehouse automation contribute to multichannel retailers’ performance?”
  • Liu Boye (Kobe University) – “The effectiveness of online celebrity endorsement on consumers' attitude and behavior: an empirical study in China"
  • Ryota Suga (Kobe University) – “The effects of digitalization on servitization: the roles of technological dimensions and customer approach”
  • Bush House, Room (SE)1.01, 13.30-15.00
• 16 October 2019
  John Ford (Old Dominion University) – “Methodological Mistakes in Cross-Cultural Advertising and Business Studies”
  Bush House, Room (S)3.01, 13.30-15.00
• 27 November 2019
  Jaideep Prabhu (University of Cambridge) – "TBA"
  Bush House, Room (S)2.03, 13.30-15.00

 Visit the previous research seminars in Marketing page to learn about academics and lectures we've hosted in the past.