Previous Research Seminars in Marketing

The Department of Marketing organises bi-weekly research seminars in marketing. The following research seminars are from previous years.

18 September 2019
Matthew Chylinski (University of New South Wales) – “Experience Binding: An Approach to Improving Task Engagement using Experience Consumption”
Bush House, Room (SE)1.06, 13.30-15.00
9 October 2019
- Takumi Tagashira (Hitotsubashi University) – “How does warehouse automation contribute to multichannel retailers’ performance?”
- Liu Boye (Kobe University) – “The effectiveness of online celebrity endorsement on consumers' attitude and behavior: an empirical study in China"
- Ryota Suga (Kobe University) – “The effects of digitalization on servitization: the roles of technological dimensions and customer approach”
- Bush House, Room (SE)1.01, 13.30-15.00
16 October 2019
John Ford (Old Dominion University) – “Methodological Mistakes in Cross-Cultural Advertising and Business Studies”
Bush House, Room (S)3.01, 13.30-15.00
27 November 2019
Jaideep Prabhu (University of Cambridge) – "TBA"
Bush House, Room (S)2.03, 13.30-15.00

10 October 2018: Catherine Tucker (MIT Sloan) – "How Effective Is Black-box Digital Consumer Profiling and Audience Delivery? Evidence from Field Studies"
10 October 2018: CODA Autumn Workshop
24 October 2018:
- Ko de Ruyter (King's Business School)
- Rick Watson (University of Georgia)
- Stefanie Paluch (RWTH Aachen University)
- Leyland Pitt (Simon Fraser University)
- Kristina Heinonen (Hanken School of Economics)
- John Ford (Old Dominion University)
7 November 2018: Myles Allen (University of Oxford)
21 November 2018: Ben Marder (University of Edinburgh)
5 December 2018: Victoria Rodner (University of Stirling)
16 January 2019: Jose Benitez (Rennes School of Business)
30 January 2019: Rob Morgan (University of Cardiff)