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Professor Alex Preda
Alex Preda is Professor of Professions, Markets and Technology at King's Business School. He is also co-director of the FinWork Futures Centre.

Professor Alex Preda

  • Academics
  • Supervisors

Professor of Professions, Markets and Technology

Co-director of the FinWorks Futures Centre.

Research subject areas

  • Accounting & Financial Management

Contact details


Alex Preda is Professor of Professions, Markets and Technology at King's Business School. He holds a PhD from the University of Bielefeld. Prior to joining King’s College London he worked at the University of Edinburgh and at the University of Konstanz.

Alex's principal research activities relate to global financial markets, and his research interests include: financial professions, knowledge, and expertise; blockchain and cryptoasset technologies; decision-making and cognitive processes in electronic anonymous markets; market automation and trading technologies; valuation processes in markets; the role of communication in decision-making processes; collaborations in the financial industry; the governance of global finance.

Alex is the principal investigator on an ESRC-funded research project on has recently conducted an ESRC-funded research project, Professional Hybridisations and Epistemic Practices of Cryptocapital. Together with his project team, Alex investigates collaborations between software engineers and finance professionals in blockchain firms and how these collaborations change the financial services industry. In the past, Alex has been principal investigator on another ESRC-funded project, Technology, Action and Cognition in Online Anonymous Markets: A Sociological Study of Non-institutional Traders. He has been an investigator on Evaluation Practices in Financial Markets, a five-year project funded by the European Research Council, working together with colleagues from the University of Edinburgh and the London School of Economics.

Research Profile