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Biography

Marc is a PhD student in Political Economy. His hypothesis is that crises are a causal mechanism of corporate responsibility. He also serves as a visiting lecturer at the Wharton School of the University of Pennsylvania.

Professionally, Marc has over 25 years’ experience at senior management level in US, Japanese, French and British multinational corporations providing strategic advice to many of the world’s largest companies. In 2007, he founded Lepere Analytics  – an independent research and analytics company whose data helps organisations to identify and understand peoples’ expectations of them.

Marc is an Economics graduate of Trinity College, Dublin and holds a MSc from King’s. These interdisciplinary studies have combined scholarship and research techniques from development studies, economics, business and management studies and geography.

Research

Thesis title: 'Corporate crises: what they reveal about corporate responsibility'

A crisis can hit a company and disrupt the entire organisation at any time. To examine how different crises affect different companies in different ways this thesis asks, ‘to what extent is greater responsibility in companies’ core operations a response to corporate crises?’

Deep case-studies examine company response to three different types of crises: endogenous, spillover and exogenous. Four endogenous crises are examined: BP’s Deepwater Horizon crisis (2010), VW’s Emissions crisis (2015), Facebook’s role in the Cambridge Analytica scandal (2018) and Unilever’s attempt to re-locate corporate HQ to Rotterdam (2018). To examine the potential effect of a spillover crisis each of these firms is matched with a peer: BP is paired with Shell, VW with BMW, Facebook with Twitter and Unilever with L’Oréal. To test the immediate effects of an exogenous crisis on corporate responsibility, the responses of all 8 companies to the covid-19 crisis are examined.

Each case study deploys a combination of discourse analysis (to frame the crisis and a timeline) and content analysis of the firm’s communications (to frame the firm’s response). Corporate responsibility is assessed using 22 Corporate Responsibility Indicators (CRIs) selected from Refinitiv ESG measures. Each case is examined before, during and after the crisis.

PhD supervision

Further details

See Marc's research profile