Marketing Technology and AI Integration

Business, Leadership & Management

Course overview

Emerging marketing technologies, from generative AI (GenAI) to customer data platforms, are transforming how organisations understand, engage, and deliver value to their customers. Through research-led insights, interactive workshops, and expert discussions, this programme equips you with the knowledge and frameworks to navigate this evolving ecosystem by exploring how these technologies can enhance personalisation, support decision-making, and ensure compliance in an increasingly complex environment.

Dates to be confirmed

Places: Opening soon

Delivery mode: In person

Application deadline: To be confirmed

Places: Opening soon

Course features

Day 1: AI and the Customer	This module develops your understanding of what AI means for marketing and it's impact on customer behaviour and expectations. You'll explore how customers perceive AI-driven experiences across the journey.
Day 2: Marketing Technologies and Personalisation	Starting with an overview of key marketing technologies, from GenAI and LLMs to automation platforms and customer data systems. Following on with a panel session exploring 'Perspectives on Emerging Marketing Technologies' – an expert discussion on the opportunities and challenges of technology adoption. This module also explores strategies for personalisation at scale and how to enhance customer engagement.
Day 3: Compliance and Strategic Integration	Looking at key considerations for regulatory compliance in adopting new technologies. This module explores approaches for integrating AI and other tools into organisational strategy. Finally, planning next steps for effective and responsible technology adoption.

Our expertise

King’s Business School combines leading academic research with practical insights to help organisations navigate the challenges and opportunities created by emerging technologies. Participants will benefit from King’s cross‑disciplinary approach, drawing on expertise from business and law to understand and apply emerging technologies effectively.

Entry requirements

This course is designed for professionals who want to understand and apply emerging marketing technologies – including generative AI (GenAI), large language models (LLMs), automation platforms, customer data systems, and in‑store innovations – to enhance customer engagement and organisational performance, while navigating regulatory and compliance requirements. This may include, but is not limited to, the roles of:

Marketing professionals seeking to deepen their knowledge of AI and other technologies transforming marketing practice.
Executives and managers responsible for customer strategy, digital transformation, or innovation who need to evaluate and integrate these tools effectively.
Professionals working at the intersection of marketing, technology, and compliance who want to address regulatory considerations in adopting new solutions.
Entrepreneurs and business owners looking to leverage advanced technologies to drive growth and create value in competitive markets.

Further information

On completing this programme, participants will be able to:

Understand what AI and emerging marketing technologies mean for marketing and how they influence customer behaviour and expectations.
Evaluate opportunities for integrating new technologies to enhance customer experience and organisational performance.
Assess compliance considerations when adopting AI and other marketing technologies.
Develop a roadmap for implementing and managing these technologies within their organisational context.

Credit value:

Not for credit

Duration:

3 days

Full Price:

£3,450.00

Alumni:

£2,587.50

Early bird savings (15%) will be available once course dates are confirmed

£2,932.50

execed-business@kcl.ac.uk

+44 (0)7880 300730