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Behavioural Insights for Policy

Key information

Subject area:

Public Policy, Politics & Security

Course type:

Executive Education

Credit level:

Not for credit


three days

Available course dates:

From: 05 February 2025 To: 07 February 2025
Application deadline: 23 January 2025

Course overview

Since the publication of ''Nudge'' by Richard Thaler and Cass Sunstein in 2008, the use of the lessons it promotes to challenges across the public and private sectors has expanded dramatically, and has made impacts across almost every aspect of public policy - increasing tax collection; getting people back into work; improving educational attainment; and improving health outcomes.

In this course, you'll learn directly from leaders in the field. You'll not only gain insights into the academic discipline of behavioural science but also discover practical ways to apply these learnings to real-life examples. This will enable you to make a meaningful difference in addressing the challenges you face in both your work and life. Throughout the 3-day program, you'll actively engage with applied Behavioural Science literature, develop hands-on strategies to design behavioural interventions, and sharpen your evaluative skills to assess impact in the public policy space.

The course emphasises intensive, hands-on learning. It will be structured around a combination of interactive taught sessions and talks with profile practitioners in the field, culminating in a team challenge where you will apply your learning by designing a Behavioural Science intervention and evaluation in the field of your choosing. There will be multiple opportunities for you to build your network, learn from others, and share your own expertise.

What does this course cover?

During three days of intensive workshops and seminars, you will explore:  

  • Key concepts and ideas from the foremost experts in the Behavioural Science space.   
  • Practical tools to design your own Behavioural Science-informed intervention.   
  • Strategies on how to evaluate your intervention for impact.   
  • How to build an evidence-based mindset at your organisation in order to improve outcomes and make change for the better.

What will I achieve?

You will get unique insights into the exciting field of Behavioural Science and develop actionable plans for implementing BSci-informed interventions in your field.

You will learn from leading expert Professor Michael Sanders, the first Chief Scientist at the Behavioural Insights Team

You will learn alongside participants from the public and third sectors, building a peer-to-peer network of evidence-minded professionals aiming for real impact in the UK and beyond.

You will meet and discuss applied Behavioural Science in the field with key experts like David Halpern (President and Founding Director of the Behavioural Insights Team) and Owain Service (CEO, BI Ventures)

You will receive a digital badge certificate of completion, attesting that you have completed a CPD-certified course from King's College London.

Who will I learn with?

Michael Sanders

Michael Sanders

Professor of Public Policy

Owain Service

Owain Service

CEO, BI Ventures

Elisabeth  Costa

Elisabeth Costa

Managing Director, BIT UK

Who is this for?

This course would be suited to:

  • Executives and organisational leaders who want a better understanding of key tools for improving outcomes through nudge-style interventions.
  • Professionals who want to learn how to implement nudge-based interventions, evaluate their impact, and improve outcomes for the communities and clients they serve.
  • Policy makers and analysts
  • HR professionals interested in understanding and applying behavioural science principles to enhance employee engagement, diversity and inclusion, and overall workplace effectiveness
  • Educators and trainers
  • Business strategists

What is the teaching schedule?

This 3-day course will take place in a classroom setting, with possible evening activities (tbc). Engage in a dynamic mix of discussions, debates, talks, and Q&As, culminating in a team challenge and presentation.

Fees and discounts

The course fee is £1800, with a 15% discount available for King’s College London alumni, current students, and current staff. If you enroll by 18 December 2024, you can access an early bird discount of 10% (not combinable with other discounts). 

Further information

UK Employer Funded - Payment by Invoice

This option is only available if your course fee is being paid for by your employer or company. If you are eligible for any discounts, you will be able to select this during the checkout process.

Please note you will need to provide the following information during checkout:

  • full name of the company
  • web URL address of the company
  • company finance department address to which the course fee invoice will be posted to
  • email address where the invoice can be sent
  • purchase order reference (if needed) – this is a reference which your company may need to be shown on the invoice in order to make payment to King’s
  • the name of the individual at the company, responsible for approving the invoice from King’s
  • the contact details of this individual, including their job title, department; email and telephone number

Please note that King’s College London payment terms are 30 days from the date of the invoice.

Course status:


Full fee £1800

Early Bird Fee £1620

King's Staff / Student / Alumni Fee £1530

Terms and Conditions


Discounts available

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A blue tick surrounded by a square outline next to blue text saying “CPD Accredited”. This image confirms the short course has been accredited as conforming to continuing professional development principles.

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