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Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.
Our Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
King's is regulated by the Office for Students
We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.
The total contact time for each 15-credit taught module is typically 30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
Throughout the degree students are assessed by a variety of methods, which could include written examinations, coursework and individual or group projects and presentations.
The dissertation will be assessed on one 15,000 word extended piece of writing.
You are required to take:
In addition, you are required to take 45 credits from a range of optional modules, which may typically include:
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.
Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.
Full time: £16,890 per year (2022/23)
Full time: £29,850 per year (2022/23)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.
The UK deposit is £500.
The INTERNATIONAL deposit is £2,000.
If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
In addition to your tuition costs, you can also expect to pay for:
Our Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
King's is regulated by the Office for Students
We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.
The total contact time for each 15-credit taught module is typically 30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
Throughout the degree students are assessed by a variety of methods, which could include written examinations, coursework and individual or group projects and presentations.
The dissertation will be assessed on one 15,000 word extended piece of writing.
You are required to take:
In addition, you are required to take 45 credits from a range of optional modules, which may typically include:
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.
Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.
Full time: £16,890 per year (2022/23)
Full time: £29,850 per year (2022/23)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.
The UK deposit is £500.
The INTERNATIONAL deposit is £2,000.
If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
In addition to your tuition costs, you can also expect to pay for:
We recommend that you submit your application as soon as possible as we may need to request further information from you to assess your application. This is particularly important if your application is successful and you are required to meet any offer condition, and/or you need a Student Visa to study here at King's.
King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:
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