Please note the course details apply to 2025 entry. Details for 2026 entry for our postgraduate courses will be published from mid-October 2025.
Digital Marketing MSc
UCAS code: N/A
Key information
Study mode:
Full time
Duration:
One year
Credit value (UK/ECTS equivalent):
UK 180 / ECTS 90
Application status:
Open
Start date:
September 2025
Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Key benefits
- You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
- We offer in-depth studies of critical insights into marketing decision-making in a digital context.
- You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
- Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.
Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability. The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership.
Base campus
Strand Campus
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
Please note that locations are determined by where each module is taught and may vary depending on the modules you study.
Regulating bodies
King's is regulated by the Office for Students
UK applicants
Standard requirements
A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).
Programme-Specific Requirements
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.
Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.
International applicants
Equivalent International qualifications
English language requirements
English language band:
B
To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.
Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed an undergraduate degree (of at least three years duration), a postgraduate taught degree (of at least one year), or a PhD in a majority English speaking country (as defined by the UKVI) within five years of the course start date.
For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.
Selection process
Applications must be made online using King's Apply, the Admissions portal, and a non-refundable application fee of £130 applies.
Due to the large volume of applications, this programme operates a partial “gathered-field” approach to decision making for applicants who meet our advertised academic entry requirements. This means that for some of these applicants, a decision may not be reached until after February and where possible, will be made by May. You will be informed via King's Apply if your application is being held.
Personal statement and supporting information
You will be asked to submit the following documents in order for your application to be considered:
| Personal Statement | Yes |
A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages). Please provide a statement that shows how your own interests are linked to the Digital Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests. |
|---|---|---|
| Previous Academic Study | Yes | A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents. |
| References | Yes | One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you. |
| Other | Optional |
Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application. We do not require a GMAT or GRE score to be provided as part of your application, but a well-balanced score may strengthen your application. For the GMAT Exam (10th Edition) we look for a score of 670+. For the GMAT Exam (Focus Edition) we look for 78% or 615. For the GRE, we look for a score of 324 with 70-75% in verbal reasoning. Please fill in the “Professional and Other Relevant Qualifications” section within the application form, and share your score with King’s College London on the verification site and upload a scan of your results or screenshot of the email confirming your results. |
Teaching methods - what to expect
We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.
The total contact time for each 15-credit taught module is typically 30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
Assessment
Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
For some modules you may be assessed on your participation in classes.
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they are subject to change.
Structure
Required modules
You are required to take:
Digital Marketing Strategy (15 credits)
Digital Marketing Communications (15 credits)
Digital Consumer Behaviour (15 credits)
Research in Marketing (15 credits)
Marketing Analytics (15 credits)
Research Project (Dissertation) (60 credits)
Optional modules
In addition, you are required to take 45 credits from a range of optional modules, which may typically include:
Social Media and Marketing (15 credits)
Neuromarketing (15 credits)
Omnichannel Retailing (15 credits)
Service Experience Management (15 credits)
Corporate Sustainability (15 credits)
B2B Marketing (15 credits)
Brand Management
Web Technologies
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
Employability
The course prides itself on being a diverse cohort of students, in academic backgrounds and geographic locations. Our graduates have explored a multitude of employment and entrepreneurial opportunities spanning various industries, ranging in size from multi–national corporations to small and medium-sized enterprises across the globe. A very short list of examples, include Digital Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many more.
As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.
-
Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
-
Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
-
Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
-
Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
-
Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.
Tuition Fees
UK:
Full time: £20,350 per year (2025/26)
International:
Full time: £35,800 per year (2025/26)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
Deposit
If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.
The Home deposit is £500. The International deposit is £2000.
- If you receive an offer before January, payment is due within two months of receiving the offer.
- If you receive an offer between 1 January and 20 May, payment is due within one month of receiving the offer.
- If you receive an offer between 21 May and 15 July, payment is due within two weeks of receiving the offer.
- If you receive an offer between 16 July and 10 August, payment is due within one week of receiving the offer.
- If you receive an offer from 11 August onwards, payment is due within three days of receiving the offer.
If you are a current undergraduate King’s student in receipt of the King's Living Bursary this academic year, you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
Please visit our web pages on fees and funding for more information.
Additional Costs
In addition to your tuition costs, you can also expect to pay for:
- Books if you choose to buy your own copies
- Clothing for optional course related events and competitions
- Library fees and fines
- Personal photocopies
- Printing course handouts
- Society membership fees
- Stationery
- Travel costs for travel around London and between campuses
- Graduation costs
Funding
To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.
Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability. The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership.
Base campus
Strand Campus
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
Please note that locations are determined by where each module is taught and may vary depending on the modules you study.
Regulating bodies
King's is regulated by the Office for Students
UK applicants
Standard requirements
A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).
Programme-Specific Requirements
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.
Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.
International applicants
Equivalent International qualifications
English language requirements
English language band:
B
To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.
Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed an undergraduate degree (of at least three years duration), a postgraduate taught degree (of at least one year), or a PhD in a majority English speaking country (as defined by the UKVI) within five years of the course start date.
For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.
Selection process
Applications must be made online using King's Apply, the Admissions portal, and a non-refundable application fee of £130 applies.
Due to the large volume of applications, this programme operates a partial “gathered-field” approach to decision making for applicants who meet our advertised academic entry requirements. This means that for some of these applicants, a decision may not be reached until after February and where possible, will be made by May. You will be informed via King's Apply if your application is being held.
Personal statement and supporting information
You will be asked to submit the following documents in order for your application to be considered:
| Personal Statement | Yes |
A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages). Please provide a statement that shows how your own interests are linked to the Digital Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests. |
|---|---|---|
| Previous Academic Study | Yes | A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents. |
| References | Yes | One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you. |
| Other | Optional |
Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application. We do not require a GMAT or GRE score to be provided as part of your application, but a well-balanced score may strengthen your application. For the GMAT Exam (10th Edition) we look for a score of 670+. For the GMAT Exam (Focus Edition) we look for 78% or 615. For the GRE, we look for a score of 324 with 70-75% in verbal reasoning. Please fill in the “Professional and Other Relevant Qualifications” section within the application form, and share your score with King’s College London on the verification site and upload a scan of your results or screenshot of the email confirming your results. |
Teaching methods - what to expect
We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.
The total contact time for each 15-credit taught module is typically 30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
Assessment
Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
For some modules you may be assessed on your participation in classes.
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they are subject to change.
Structure
Required modules
You are required to take:
Digital Marketing Strategy (15 credits)
Digital Marketing Communications (15 credits)
Digital Consumer Behaviour (15 credits)
Research in Marketing (15 credits)
Marketing Analytics (15 credits)
Research Project (Dissertation) (60 credits)
Optional modules
In addition, you are required to take 45 credits from a range of optional modules, which may typically include:
Social Media and Marketing (15 credits)
Neuromarketing (15 credits)
Omnichannel Retailing (15 credits)
Service Experience Management (15 credits)
Corporate Sustainability (15 credits)
B2B Marketing (15 credits)
Brand Management
Web Technologies
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
Employability
The course prides itself on being a diverse cohort of students, in academic backgrounds and geographic locations. Our graduates have explored a multitude of employment and entrepreneurial opportunities spanning various industries, ranging in size from multi–national corporations to small and medium-sized enterprises across the globe. A very short list of examples, include Digital Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many more.
As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.
-
Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
-
Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
-
Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
-
Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
-
Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.
Tuition Fees
UK:
Full time: £20,350 per year (2025/26)
International:
Full time: £35,800 per year (2025/26)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
Deposit
If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.
The Home deposit is £500. The International deposit is £2000.
- If you receive an offer before January, payment is due within two months of receiving the offer.
- If you receive an offer between 1 January and 20 May, payment is due within one month of receiving the offer.
- If you receive an offer between 21 May and 15 July, payment is due within two weeks of receiving the offer.
- If you receive an offer between 16 July and 10 August, payment is due within one week of receiving the offer.
- If you receive an offer from 11 August onwards, payment is due within three days of receiving the offer.
If you are a current undergraduate King’s student in receipt of the King's Living Bursary this academic year, you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
Please visit our web pages on fees and funding for more information.
Additional Costs
In addition to your tuition costs, you can also expect to pay for:
- Books if you choose to buy your own copies
- Clothing for optional course related events and competitions
- Library fees and fines
- Personal photocopies
- Printing course handouts
- Society membership fees
- Stationery
- Travel costs for travel around London and between campuses
- Graduation costs
Funding
To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.
Application closing date guidance
We encourage you to apply as early as possible so that there is sufficient time for your application to be assessed and we may need to request further information from you during the application process.
The final application deadlines for this programme are:
· Overseas (international) fee status: 25 July 2025 (23:59 UK time)
· Home fee status: 25 August 2025 (23:59 UK time)
If the programme becomes full before the final application deadlines stated above, we will close the programme to further applications. Please note, you will not be eligible for an application fee refund if we are unable to process further offers because places are filled and we close the course before the final application deadline.
Key information
Study mode:
Full time
Duration:
One year
Credit value (UK/ECTS equivalent):
UK 180 / ECTS 90
Application status:
Open
Start date:
September 2025
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