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King's College London
You are viewing a course in < Management
Postgraduate degree

Digital Marketing MSc

UCAS code: N/A

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Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.

Key benefits

  • Explore key digital trends - You will be exposed to an integrated perspective on digital marketing and learn about how business and industry are locating in the digital environment, the strategic & tactical marketing decision-making in a digital context and understand how to be competitive in a global contemporary setting.
  • Study in London - We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, so you'll benefit from studying our innovative course while studying in the capital.
  • Stand out to employers - Gain the knowledge and skills you'll need for a career in digital marketing. Digital skills are now essential to the marketing profession, and our programme aims to enhance your ability to analyse, evaluate, and manage market opportunities in the context of Web 2.0 and help you progress to a range of digital marketing careers.

Our Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Base campus

strand-quad
Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Regulating bodies

King's is regulated by the Office for Students

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Teaching methods - what to expect

We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.

The total contact time for each 15-credit taught module is typically 30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

Assessment

    Throughout the degree students are assessed by a variety of methods, which could include written examinations, coursework and individual or group projects and presentations.

    The dissertation will be assessed on one 15,000 word extended piece of writing.

    Structure

    Required modules

    You are required to take:

    Digital Marketing Strategy (15 credits)
    Digital Marketing Communications (15 credits)
    Digital Consumer Behaviour (15 credits)
    Research in Marketing (15 credits)
    Marketing Analytics (15 credits)
    Dissertation (60 Credits)

    Optional modules

    In addition, you are required to take 45 credits from a range of optional modules, which may typically include:

    Social Media and Marketing (15 credits)
    Neuromarketing (15 credits)
    Omnichannel Retailing (15 credits)
    International e-Services Marketing (15 credits)
    Marketing and Sustainability (15 credits)
    Brand Management
    B2B Marketing (15 credits)
    Web Technologies

    King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

    Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

    Employability

    As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

    • Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

    • Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

    • Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

    • Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

    • Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

    Tuition Fees

    UK:

    Full time: £16,890 per year (2022/23)

    International:

    Full time: £29,850 per year (2022/23)

    These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

    Deposit

    When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

    The UK deposit is £500.

    The INTERNATIONAL deposit is £2,000. 

    • If you receive an offer on or before 31 March, payment is due by 25 April 2022.
    • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.
    • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.
    • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.
    • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer
    •  

    If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

    Additional Costs

    In addition to your tuition costs, you can also expect to pay for:

    • Books if you choose to buy your own copies
    • Clothing for optional course related events and competitions
    • Library fees and fines
    • Personal photocopies
    • Printing course handouts
    • Society membership fees
    • Stationery
    • Graduation costs
    • Travel costs for travel around London and between campuses

    Funding

    Our Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

    Base campus

    strand-quad
    Strand Campus

    Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

    Regulating bodies

    King's is regulated by the Office for Students

    Loading...

    Teaching methods - what to expect

    We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.

    The total contact time for each 15-credit taught module is typically 30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.

    We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

    Assessment

      Throughout the degree students are assessed by a variety of methods, which could include written examinations, coursework and individual or group projects and presentations.

      The dissertation will be assessed on one 15,000 word extended piece of writing.

      Structure

      Required modules

      You are required to take:

      Digital Marketing Strategy (15 credits)
      Digital Marketing Communications (15 credits)
      Digital Consumer Behaviour (15 credits)
      Research in Marketing (15 credits)
      Marketing Analytics (15 credits)
      Dissertation (60 Credits)

      Optional modules

      In addition, you are required to take 45 credits from a range of optional modules, which may typically include:

      Social Media and Marketing (15 credits)
      Neuromarketing (15 credits)
      Omnichannel Retailing (15 credits)
      International e-Services Marketing (15 credits)
      Marketing and Sustainability (15 credits)
      Brand Management
      B2B Marketing (15 credits)
      Web Technologies

      King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

      Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

      Employability

      As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

      • Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

      • Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

      • Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

      • Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

      • Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

      Tuition Fees

      UK:

      Full time: £16,890 per year (2022/23)

      International:

      Full time: £29,850 per year (2022/23)

      These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

      Deposit

      When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

      The UK deposit is £500.

      The INTERNATIONAL deposit is £2,000. 

      • If you receive an offer on or before 31 March, payment is due by 25 April 2022.
      • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.
      • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.
      • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.
      • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer
      •  

      If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

      Additional Costs

      In addition to your tuition costs, you can also expect to pay for:

      • Books if you choose to buy your own copies
      • Clothing for optional course related events and competitions
      • Library fees and fines
      • Personal photocopies
      • Printing course handouts
      • Society membership fees
      • Stationery
      • Graduation costs
      • Travel costs for travel around London and between campuses

      Funding

      Application closing date guidance

      We recommend that you submit your application as soon as possible as we may need to request further information from you to assess your application. This is particularly important if your application is successful and you are required to meet any offer condition, and/or you need a Student Visa to study here at King's.

      King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

      • The final application deadline for any students who are currently residing in mainland China is Friday 7 January 2022, 23:59 (UK time).

        Please note: if you reside in mainland China and apply for any of the above programmes after this deadline, your application will be automatically withdrawn, and you will not be eligible for an application fee refund.

      • Our first application deadline for any other applicants is on Friday 25 March 2022 (23:59, UK time). After this date, the programme will close at any point once it is full. If there are places still available, the programme will remain open until the final application deadlines below:

        Overseas (international) fee status: Friday 29 July 2022 (23:59, UK time)

        Home fee status: Friday 26 August 2022 (23:59, UK time)

        Please note, you will not be eligible for an application fee refund if you apply after the first application deadline listed and we are unable to process any further offers because places are filled before the final application deadlines.
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