Strand Campus
Strand Campus sits along the Thames at London's cultural heart. Alongside world-class teaching spaces, students enjoy access to the pedestrianised Strand Quad, with Somerset House and iconic landmarks just steps away.
Overview
Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Key benefits
- Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
- You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
- We offer in-depth studies of critical insights into marketing decision-making in a digital context.
- You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
- Scholarships of up to 50% of tuition fees or £10,000 are available - view details in Discover more tab.
The best part of this programme was how well the programme mixes theory with real-world practice. We don’t just learn concepts, we learn how to apply them. I also didn’t expect the programme to feel so complete, each module covers a different part and it all connects in a really smart way.
Sofiia BohachStudent (Digital Marketing MSc)
Course essentials
Our MSc Digital Marketing is a theory- and research-driven programme that combines academic rigour with practical, client-facing application from the outset.
Designed for the contemporary digital marketing landscape, the programme develops an integrated understanding of how strategy, consumer and behavioural insight, data, technology, and market dynamics shape marketing decisions and performance. It is structured to provide a clear progression from foundational knowledge to strategic application, with increasing emphasis on integration, execution, and professional practice across the degree.
Throughout the programme, students work on real-world marketing challenges in collaboration with industry partners and learn to apply theoretical and research-informed insights to practical business problems for real clients. Through this sustained client-facing engagement, the programme equips students to translate analysis into clear, actionable strategic recommendations.
The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership.
Taught in
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Course accreditation
Reviewed, inspected and accredited by the Chartered Institute of Marketing (CIM)
Regulating body
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