From brand management to consumer behaviour, this course provides you with the essential skills you'll need for a career in marketing. You'll be taught by expert researchers and experienced practitioners. And our central London location means there's plenty of career options when you graduate. It's an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We'll show you how to put that into practice in real industry situations. No matter what you studied at undergraduate level, if you've got the drive to succeed in marketing, we want to help you make it happen.

Key benefits

• You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
• You will gain a high-level and rigorous understanding of the theory and practice of international marketing.
• We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.
• Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
• Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.

“I decided to take this course as I wanted to switch my career from Journalism to Marketing, and chose King's as it has one of the top business schools in the UK. ”

Sanya, MSc International Marketing , King's Business School studentShow more

Course essentials

This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges. Our research-intensive course will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments, and traditional lectures.

Base campus

Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Please note that locations are determined by where each module is taught and may vary depending on the modules you study.

Regulating bodies

King's is regulated by the Office for Students

Entry requirements

UK applicants

Standard requirements

A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above

If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).

Programme-Specific Requirements

Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% (i.e. overall average of at least 65% across all years of study) or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

International applicants

Equivalent International qualifications

Select a countrySelect a countryAfghanistanAlbaniaAlgeriaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustralasiaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBritish Virgin IslandsBruneiBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCook IslandsCosta RicaCote d'IvoireCroatiaCubaCyprusCzechia (Czech Republic)Democratic Republic of the CongoDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFijiFinlandFranceGabonGeorgiaGermanyGhanaGibraltarGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHome Fee Status StudentsHondurasHong Kong SARHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth KoreaNorth MacedoniaNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRepublic of the CongoRomaniaRussiaRwandaSamoaSan MarinoSão Tomé and PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSt Kitts and NevisSt. HelenaSt. Kitts & NevisSt. LuciaSt. Vincent & the GrenadinesSudanSurinameSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandThe GambiaTogoTongaTrinidad and TobagoTunisiaTürkiyeTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVenezuelaVietnamWalesYemenZambiaZimbabwe

English language requirements

English language band:

B

To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.

Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed an undergraduate degree (of at least three years duration), a postgraduate taught degree (of at least one year), or a PhD in a majority English speaking country (as defined by the UKVI) within five years of the course start date.

For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.

Selection process

Applications must be made online using King's Apply, the Admissions portal, and a non-refundable application fee of £130 applies.

Due to the large volume of applications, this programme operates a partial “gathered-field” approach to decision making for applicants who meet our advertised academic entry requirements. This means that for some of these applicants, a decision may not be reached until after February and where possible, will be made by May. You will be informed via King's Apply if your application is being held.

Personal statement and supporting information

Please provide a statement that shows how your own interests are linked to the International Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant international experience, strengths, ambitions or research interests.

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement	Yes	A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages).
Previous Academic Study	Yes	A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References	Yes	One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.
Other	Optional	Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application.  We do not require a GMAT or GRE score to be provided as part of your application, but a well-balanced score may strengthen your application. For the GMAT Exam (10th Edition) we look for a score of 670+. For the GMAT Exam (Focus Edition) we look for 78% or 615. For the GRE, we look for a score of 324 with 70-75% in verbal reasoning. Please fill in the “Professional and Other Relevant Qualifications” section within the application form, and share your score with King’s College London on the verification site and upload a scan of your results or screenshot of the email confirming your results.

Teaching & structure

Teaching methods - what to expect

Lectures

Seminars

Group Tutorials

We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.

The total contact time for each 15-credit taught module is typically 20-30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

Assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. 

The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they are subject to change.

Structure

Courses are divided into modules. You will normally take modules totalling 180 credits.

Required modules

You are required to take:

International Marketing (15 credits)

Marketing Theory & Practice (15 credits)

Consumer Behaviour (15 credits)

Marketing Strategy and Planning (15 credits)

Research in Marketing (15 credits)

Research Project (Dissertation) (60 credits)

Optional modules

You are also required to take 45 credits from a range of optional modules, which may typically include:

Service Experience Management (15 credits)

Business to Business Marketing (15 credits)

Corporate Sustainability (15 credits)

Digital Marketing (15 credits)

International Marketing Communications (15 credits)

Brand Management (15 credits)

Marketing Analytics (15 credits)

Omnichannel Retailing (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Careers

Employability

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

• Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

• Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

• Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

• Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

• Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Fees & Funding

Tuition Fees

UK:

Full time: £20,350 per year (2025/26)

International:

Full time: £35,800 per year (2025/26)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

Deposit

If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.

The Home deposit is £500. The International deposit is £2000.

• If you receive an offer before January, payment is due within two months of receiving the offer.
• If you receive an offer between 1 January and 20 May, payment is due within one month of receiving the offer.
• If you receive an offer between 21 May and 15 July, payment is due within two weeks of receiving the offer.
• If you receive an offer between 16 July and 10 August, payment is due within one week of receiving the offer.
• If you receive an offer from 11 August onwards, payment is due within three days of receiving the offer.

If you are a current undergraduate King’s student in receipt of the King's Living Bursary this academic year, you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Please visit our web pages on fees and funding for more information.

Additional Costs

In addition to your tuition costs, you can also expect to pay for:

• Books if you choose to buy your own copies 
• Clothing for optional course related events and competitions 
• Library fees and fines 
• Personal photocopies
• Printing course handouts 
• Society membership fees 
• Stationery 
• Graduation costs
• Travel costs for travel around London and between campuses

Funding

To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.

• Course essentials
• Entry requirements
• Teaching & structure
• Careers
• Fees & Funding

This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges. Our research-intensive course will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments, and traditional lectures.

Base campus

Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Please note that locations are determined by where each module is taught and may vary depending on the modules you study.

Regulating bodies

King's is regulated by the Office for Students

UK applicants

Standard requirements

A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above

If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).

Programme-Specific Requirements

Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% (i.e. overall average of at least 65% across all years of study) or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

International applicants

Equivalent International qualifications

Select a countrySelect a countryAfghanistanAlbaniaAlgeriaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustralasiaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBritish Virgin IslandsBruneiBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCook IslandsCosta RicaCote d'IvoireCroatiaCubaCyprusCzechia (Czech Republic)Democratic Republic of the CongoDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFijiFinlandFranceGabonGeorgiaGermanyGhanaGibraltarGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHome Fee Status StudentsHondurasHong Kong SARHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth KoreaNorth MacedoniaNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRepublic of the CongoRomaniaRussiaRwandaSamoaSan MarinoSão Tomé and PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSt Kitts and NevisSt. HelenaSt. Kitts & NevisSt. LuciaSt. Vincent & the GrenadinesSudanSurinameSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandThe GambiaTogoTongaTrinidad and TobagoTunisiaTürkiyeTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVenezuelaVietnamWalesYemenZambiaZimbabwe

English language requirements

English language band:

B

To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.

Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed an undergraduate degree (of at least three years duration), a postgraduate taught degree (of at least one year), or a PhD in a majority English speaking country (as defined by the UKVI) within five years of the course start date.

For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.

Selection process

Applications must be made online using King's Apply, the Admissions portal, and a non-refundable application fee of £130 applies.

Due to the large volume of applications, this programme operates a partial “gathered-field” approach to decision making for applicants who meet our advertised academic entry requirements. This means that for some of these applicants, a decision may not be reached until after February and where possible, will be made by May. You will be informed via King's Apply if your application is being held.

Personal statement and supporting information

Please provide a statement that shows how your own interests are linked to the International Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant international experience, strengths, ambitions or research interests.

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement	Yes	A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages).
Previous Academic Study	Yes	A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References	Yes	One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.
Other	Optional	Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application.  We do not require a GMAT or GRE score to be provided as part of your application, but a well-balanced score may strengthen your application. For the GMAT Exam (10th Edition) we look for a score of 670+. For the GMAT Exam (Focus Edition) we look for 78% or 615. For the GRE, we look for a score of 324 with 70-75% in verbal reasoning. Please fill in the “Professional and Other Relevant Qualifications” section within the application form, and share your score with King’s College London on the verification site and upload a scan of your results or screenshot of the email confirming your results.

Teaching methods - what to expect

Lectures

Seminars

Group Tutorials

We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.

The total contact time for each 15-credit taught module is typically 20-30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught also module has approximately 120-130 hours of self-guided learning time.

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

Assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. 

The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they are subject to change.

Structure

Courses are divided into modules. You will normally take modules totalling 180 credits.

Required modules

You are required to take:

International Marketing (15 credits)

Marketing Theory & Practice (15 credits)

Consumer Behaviour (15 credits)

Marketing Strategy and Planning (15 credits)

Research in Marketing (15 credits)

Research Project (Dissertation) (60 credits)

Optional modules

You are also required to take 45 credits from a range of optional modules, which may typically include:

Service Experience Management (15 credits)

Business to Business Marketing (15 credits)

Corporate Sustainability (15 credits)

Digital Marketing (15 credits)

International Marketing Communications (15 credits)

Brand Management (15 credits)

Marketing Analytics (15 credits)

Omnichannel Retailing (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Employability

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

• Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

• Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

• Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

• Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

• Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Tuition Fees

UK:

Full time: £20,350 per year (2025/26)

International:

Full time: £35,800 per year (2025/26)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

Deposit

If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.

The Home deposit is £500. The International deposit is £2000.

• If you receive an offer before January, payment is due within two months of receiving the offer.
• If you receive an offer between 1 January and 20 May, payment is due within one month of receiving the offer.
• If you receive an offer between 21 May and 15 July, payment is due within two weeks of receiving the offer.
• If you receive an offer between 16 July and 10 August, payment is due within one week of receiving the offer.
• If you receive an offer from 11 August onwards, payment is due within three days of receiving the offer.

If you are a current undergraduate King’s student in receipt of the King's Living Bursary this academic year, you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Please visit our web pages on fees and funding for more information.

Additional Costs

In addition to your tuition costs, you can also expect to pay for:

• Books if you choose to buy your own copies 
• Clothing for optional course related events and competitions 
• Library fees and fines 
• Personal photocopies
• Printing course handouts 
• Society membership fees 
• Stationery 
• Graduation costs
• Travel costs for travel around London and between campuses

Funding

To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.

Application closing date guidance

Related courses in this study area

Digital Marketing MScMarketing MSc (online)International Management MScDigital Marketing MSc