From brand management to consumer behaviour, this course provides you with the essential skills you'll need for a career in marketing. You'll be taught by expert researchers and experienced practitioners. And our central London location means there's plenty of career options when you graduate. It's an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We'll show you how to put that into practice in real industry situations. No matter what you studied at undergraduate level, if you've got the drive to succeed in marketing, we want to help you make it happen.

Key benefits

• You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
• You will gain a high-level and rigorous understanding of the theory and practice of international marketing.
• We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.
• Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
• Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.

“I decided to take this course as I wanted to switch my career from Journalism to Marketing, and chose King's as it has one of the top business schools in the UK. ”

Sanya, King's Business School studentShow more

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