Strand Campus
Strand Campus sits along the Thames at London's cultural heart. Alongside world-class teaching spaces, students enjoy access to the pedestrianised Strand Quad, with Somerset House and iconic landmarks just steps away.
Overview
International marketing today demands more than knowing how to take a brand into a new market. It requires the ability to understand people and cultures, turn insight into strategy, work confidently with data and AI, and make responsible decisions across different global contexts.
Our MSc International Marketing is designed around that reality. You will explore global marketing strategy, market entry and expansion, consumer psychology, marketing research and insights, analytics and AI, international channels, branding and communications, digital media and influencer marketing and responsible business.
Learning is research-led and connected to practice. You will work with contemporary marketing challenges, apply ideas to real briefs and develop the judgement needed to move from evidence to action. Based in central London, the programme also uses the city as a living marketing environment, connecting classroom learning with brands, institutions, cultures and professional practice.
Key benefits
- Build an integrated understanding of how organisations identify, enter and grow in international markets, from market insight and consumer psychology through to channels, brand communication and responsible business.
- Develop the ability to work with marketing data, analytics and AI, while learning to question evidence critically and use it to support better marketing decisions.
- Apply your learning to real-world marketing challenges, including live briefs and industry-connected projects that require research, recommendations and professional communication.
- Develop cultural agility and the confidence to work across markets, audiences and teams through dedicated Cultural Competency and Professional Skills for International Marketing Managers provision.
- Choose how to demonstrate your advanced learning at the final stage through either an independent dissertation or a practice-based project, alongside opportunities available through the CIM Graduate Gateway.
I decided to take this course as I wanted to switch my career from Journalism to Marketing, and chose King's as it has one of the top business schools in the UK.
SanyaKing's Business School student
Course essentials
Our International Marketing MSc course will provide you with the skills to undertake a critical analysis of strategic international marketing issues. This specialist course is ideal for students who want to work in the increasingly complex areas of marketing management, marketing consultancy and media related careers.
This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges.
Our research-intensive course will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments, and traditional lectures.
Taught in
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Course accreditation
Reviewed, inspected and accredited by the Chartered Institute of Marketing (CIM)
Regulating body
Application closing date guidance
93.8% satisfaction for programme quality
Postgraduate Taught Experience Survey (PTES) 2025 showcases students' confidence in the overall quality of their learning experience, highlighting great student satisfaction. (64 respondents)
92.2% agree the course is well organised and is running smoothly
Postgraduate Taught Experience Survey (PTES) 2025 showcases students' positive view on organisation and management of the programme. (64 respondents)
Base campus