KBS_Icon_questionmark link-ico
Study at King’s

Go to…

International Marketing MSc

Apply now

From brand management to consumer behaviour, this course provides you with the essential skills you’ll need for a career in marketing. You’ll be taught by expert researchers and experienced practitioners. And our central London location means there’s plenty of career options when you graduate.

It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up.

Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations.

No matter what you studied at undergraduate level, if you’ve got the drive to succeed in marketing, we want to help you make it happen.

Don’t have time to commit to full-time study? Take a look at our part-time course where you can take classes at the weekend.


Key benefits

  • Learn how to analyse, evaluate and manage market opportunities in an international context
  • Understand the theory and practice of international marketing, ready for a career in a wide variety of organisations
  • Option to gain qualifications from the Chartered Institute of Marketing

Key information

Application status Open

Duration 1 year FT, September to September

Study mode Full-time

Credit value UK 180 / ECTS 90

Programme accreditations The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in International Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. You can find further details here: http://www.cim.co.uk/community/career-hub/graduate-gateway/

Course leaders

Professor Shintaro Okazaki

Further details

Course contact for further information

Postgraduate Admissions Team, Admissions Office
tel: +44 (0)20 7848 7000
fax: +44 (0)20 7848 7200

Course contact form Postgraduate admissions

Awarding institution King's College London

Faculty King's Business School

Locations

 

Explore campuses

Welcome to King's

In the heart of London

Discover the advantages of studying at one of the top 25 universities in the world and take a look at our central London campuses.

Watch more videos

Course detail

Description

Develop all the skills you’ll need for a career in international marketing. We’ll provide crucial insights into the industry – as well as the means to apply this knowledge to real scenarios.

Through computer simulation, exercises, experiments, and lectures you’ll learn how to think strategically and make critical decisions.

You’ll explore a wide range of subjects, including international marketing, marketing theory and practice, marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest you.

Your dissertation will be the final test of your research skills. You’ll choose a subject and explore it in-depth, using all the knowledge you’ve gained throughout the course.

Course purpose

We want to equip you with everything you need to succeed in your career – whether it’s in marketing management, consultancy, or media.

You’ll come away with a thorough understanding of strategic issues in the industry.

Further literature

https://www.kcl.ac.uk/study/postgraduate/apply/enquiry-form.aspx

Course format and assessment

We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study.

The primary method of assessment for this course is a combination of written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. For some modules you will be assessed on your participation and this includes attendance, and there may also be weekly tasks that are set on KEATS.

 

teaching
 Modules Lectures, seminars and feedback Self-study
Per 15-credit module 10 to 11 three hour sessions which typically consist of a combination of lectures, case discussion and class activities; although there may be some variation in the precise format. Approximately 120-130 hours.
Dissertation module Dissertation workshops and one-to-one supervision. Approximately 596 hours self-study
and project work.

 

Typically, one credit equates to 10 hours of work.

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

For some modules you will be assessed on your participation, this includes attendance.

Structure

Year 1

Required Modules

You are required to take:

  • International Marketing (15 credits)

  • Marketing Theory and Practice (15 credits)

  • Consumer Behaviour (15 credits)

  • Marketing Strategy and Planning (15 credits)

  • Research in Marketing (15 credits)

  • Research Project (Dissertation) (60 credits) 

Optional Modules

You are also required to take 45 credits from a range of optional modules that may typically include:

  • International e-Services Marketing (15 credits)

  • Business to Business Marketing (15 credits)

  • Marketing & Sustainability (15 credits)

  • Marketing Analytics (15 credits)

  • Digital Marketing (15 credits)

  • International Marketing Communications (15 credits)

  • Brand Management (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. 

Entry requirements & how to apply

International Marketing Entry Requirements
Minimum requirements

High 2:1

(65%)

Undergraduate degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study).

Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.
International requirements   Visit our admissions webpages to view our International entry requirements.
English Language requirements Band B Visit our admissions webpages to view our English language entry requirements.

 

Application procedure

Applications must be made online using King’s online application portal apply.kcl.ac.uk and a non-refundable application fee of £100 applies.

Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process. 

Personal statement and supporting information

Please provide a statement that shows how your own interests are linked to the International Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant international experience, strengths, ambitions or research interests. 

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement  Yes A personal statement of up to 4,000 characters (maximum 2 pages) is required
Previous Academic Study Yes A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References Yes Two references are required with at least one academic. Professional references will be accepted if you have completed your qualifications over five years ago.
Other Optional Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application

 

Application closing date

We recommend that you submit your application as soon as possible. Our first application deadline is the 31 March 2020. After this date, applications will remain open if places are available, but programmes will be closed as soon as they are full. For programmes with spaces remaining, no further applications will be accepted from non-EU (Overseas) nationals after 31July 2020 or from UK/EU nationals after 28 August 2020.

Please note you will not be eligible for an application fee refund if you apply after the first application deadline and places are filled before the final deadlines above and we are unable to process more offers.

 

Help and support

If you don't have a suitable qualification for direct entry to a UK university, or if English isn't your first language, our academic preparation courses can help you get ready for study in the UK.

Preparation courses

Fees and funding

  • Full time Home/EU fees: £14,925 per year (2020/21)
  • Full time overseas fees: £29,850 per year (2020/21)
  • Part time Home/EU fees: £7,464 per year (2020/21)
  • Part time overseas fees: £14,925 per year (2020/21)

Students starting their programme in 2019/20 who are eligible to pay EU fees will pay the same rate of tuition fees as UK students. This will apply for the duration of their programme, but may be subject to change by the UK Government for subsequent cohorts from 2020/21.

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

Deposit

When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK/EU deposit is £500.

The INTERNATIONAL deposit is £2,000. 

  • If you receive an offer on or before 31st March 2019, payment is due by 27th April 2019.
  • If you receive an offer between 1st April 2019 and 30th June 2019, payment is due within one month of receiving the offer.
  • If you receive an offer between 1st July 2019 and 31st July 2019, payment is due within two weeks of receiving the offer.
  • If you receive an offer on or after 1st August 2019, payment is due within one week of receiving the offer.

If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Scholarships

We have a number of scholarships available for King’s Business School Master’s students. Please visit our scholarships page for more information.

Additional costs/expenses

In addition to the costs above, you can also expect to pay for: 

  • Books if you choose to buy your own copies 
  • Clothing for optional course related events and competitions 
  • Library fees and fines 
  • Personal photocopies 
  • Printing course handouts 
  • Society membership fees 
  • Stationery 
  • Graduation costs
  • Travel costs for travel around London and between campuses 

Please visit our web pages on fees and funding for more information.

Financial help and support

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

Testimonials

Craig

Craig

Enrolling in King's International Marketing MSc programme was a great decision. The programme helped increase both my theoretical and practical knowledge of marketing, and has definitely helped pave the way to a successful career.

International Marketing MSc

Samantha

Samantha

Lessons taught by King's MSc International Marketing professors promoted and inspired creativity, as they encouraged students to query business scenarios - allowing for formulation of pragmatic solutions for future application. After completing my studies, I went on to become Marketing Communications Manager at Kantar; home to the world's leading research, data and insight companies.

Marketing Communications Manager, Kantar

Veronica

Veronica

In coming to King’s my plan was to broaden my knowledge of marketing, and to apply it in practice. I have achieved that but what came with it was the chance to live and study in a truly international environment.

International Marketing MSc

Next steps

Upcoming events

Jan 9 King's Business School Executive Education Open Evening
Jan 22 Careers in Health and Medicine 2020
Jan 23 Nursing & Midwifery Fair 2020

Full list of student events

View our postgraduate guide

Learn more about postgraduate degree programmes at King's. Download our guide in PDF format or order a copy.

Download guide

Order guide

Sound like the course for you?

Apply now

Explore King’s

Accommodation Take a look at our comfortable, safe residences to suit your budget, located close to King's teaching campuses. 
Student life Art, food, music, shopping – you'll never find yourself with nothing to do in the world's most vibrant city.
Extra-curricular Discover the huge variety of extra-curricular opportunities at King’s, from MOOCs to language courses.
London living With four campuses by the River Thames and one in south London, King's is right in the heart of the capital.