Teaching & Modules
Modules
Year
Compulsory Modules
You are required to take:
- Marketing Fundamentals (15 credits)
- Consumer Behaviour Foundations (15 credits)
- Economics for Business (15 credits)
- Introduction to Accounting & Finance (15 credits)
- Strategic Marketing Communications (15 credits)
- Market Research (15 credits)
- The Psychology of Persuasion (15 credits)
- Consumer Sociology (15 credits)
Teaching methods - what to expect
Lectures
Tutorials
Workshops
You’ll learn through a blend of interactive lectures, workshops and small‑group tutorials designed to bring marketing theory to life.
Assessment
- A varied mix of individual and group‑based assessments
- Opportunities to develop analytical, strategic and teamwork skills valued by employers
- Assessment methods designed to reflect real‑world marketing practice