Pre-University Marketing (Session 3)

King’s Pre-University summer courses offer participants an in-depth exploration of the chosen subject area(s) at degree level and give students experience of university-level study. King’s courses provide insight into the key debates, themes and cutting-edge research areas of each of the subjects. Students will enjoy research-enriched teaching through seminars, lectures, workshops and experiential learning activities. Students will need to successfully complete the assignments of each module and meet attendance requirements in order to receive a Certificate of Completion. 

FEE DISCOUNTS

One session (1 week): £3,095 (early bird discount)

In the rapidly evolving landscape of business, marketing has undergone a profound transformation with the advent of the digital era. Marketing goes well beyond advertising sales and social media; it is a discipline that draws on strategic, analytical, and creative thinking that is a key determinant of the success of an organisation.

Today, understanding basic marketing principles and the digital ecosystem is imperative for any marketer looking to thrive in this dynamic environment. This course is designed to equip students with the fundamental knowledge and skills needed to excel in this new age of marketing.

By the end of the course, you should have

• experienced a variety of learning activities typical of a first-year undergraduate degree specialising in Marketing.
• Explored the fundamental shifts in consumer behaviour and how these impact marketing strategies.
• carried out independent research on a given topic and produce a structured and well-supported response to an assignment brief.
• worked collaboratively in diverse groups to produce a presentation.

The King's College London Pre-University Summer School is open to high-achieving students who are about to start or who are enrolled in their final two years of high school and are typically aged 16 and 17. Students must be aged 16 before the start date of their course.

TBC

Taught on-campus between 9am and 5pm from Monday to Friday

Application fee: £65

Suggested course combinations: 

As per the fees listed above, booking multiple courses receives a discount. This discount cannot be used in conjunction with other discounts of promotions and excludes English Language & Culture courses. Subject to availability at the time of application. 

• Accounting and Finance: Session 2 (13 - 17 July 2026), Session 4 (27 – 31 July 2026)
• Business Management: Session 1 (6 - 10 July 2026), Session 2 (13 - 17 July 2026), Session 3 (20 - 24 July 2026), Session 4 (27 - 31 July 2026)