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Rianna John ;

Working in a Start-up: Rianna and Enhanced Fertility

Rianna John

BSc Children’s Nursing student , Faculty of Nursing, Midwifery & Palliative Care

05 September 2023

“I’ve started acknowledging that I can provide solutions both within and outside the clinical setting."

Meet Rianna John, a BSc Children’s Nursing student (Florence Nightingale Faculty of Nursing, Midwifery & Palliative Care) who took up the role of Strategic Marketing and Research Intern at Enhanced Fertility, one of the King’s20 ventures at the Entrepreneurship Institute.

The role

Within nursing, there are so many different specialities that I’m interested in and one of these is sexual health and wellbeing. When I applied to join the Enhanced Fertility team, I was first attracted by their vision to make fertility treatment and knowledge as accessible as possible, for individuals and couples. I was also curious about what an entrepreneurially-advanced nurse practitioner could look like and was keen to explore beyond the clinical settings for nurses.

I was hoping to gain new insights and skills about marketing, not just within a company, but also in terms of personal brand.


One specific project that I've been working on throughout this internship is producing patient and clinical newsletters. Although this was only one part of my responsibilities, this project pulled together all the work that I have helped produce. In completing this task, I learnt about delivering subscription emails, presenting work produced on WordPress and editing language to engage the audience.

I’ve also been able to network with a variety of people and become more knowledgable about business, which includes topics such as finance, research analysis and how to engage an audience.

Working in a start-up

This experience has been nuance to me, because it is the first time that I’ve worked so closely with a CEO and with such a small team. Working within a start-up has encouraged me to consider creating a business of my own one day. I was inspired by how resilient Andreia (Founder and CEO) is and how she’s built a supportive network within and alongside the company. This supportiveness and entrepreneurial spirit absolutely affected me, so much so that I’ve started acknowledging that I can provide solutions both within and outside the clinical setting.

Next steps

Alongside leveraging the skills that I’ve learnt through working on different tasks, I hope to continue building on the well-established network that I’ve made, both within the company and within the Entrepreneurship Institute. I also hope to become more involved with business so that I can diversify my skills beyond nursing.



Working in a start-up can add valuable experience to students' CVs and is an opportunity that's worth exploring. Start-ups and small businesses account for 99.9% of the UK's business population (5.5 million businesses at the start of 2021) and 61% of the total employment in SMEs (small and medium sized enterprises) (2021). 

Each year the Entrepreneurship Institute (EI) supports King’s students to take part in a paid summer internship with the EI or one of our King’s20 ventures. The internship, funded by Santander Universities, enables students to build new and existing entrepreneurial skills and experience for their CVs, whilst contributing to the start-up ecosystem at King’s.

If you would like to find out about future opportunities like our summer internship programme, sign-up to receive the EI newsletter.


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