[i] Centre for Ageing Better. (2021). Reframing Ageing: Public perceptions of ageing, older age and demographic change. https://ageing-better.org.uk/resources/reframing-ageing-public-perceptions-ageing-older-age-and-demographic-change
[ii] Hinrichs-Krapels et al. (2020). Using Policy Labs as a process to bring evidence closer to public policymaking: a guide to one approach. Palgrave Communications, 6, 101. https://doi.org/10.1057/s41599-020-0453-0
[iii] Zimmermann, M., Haggar, T., Boulding, H., & Pow, R. (2025). Shifting Representations of Ageing in Advertising, the Media, and the Creative Industries. The Policy Institute. https://www.kcl.ac.uk/policy-institute/assets/shifting-representations-of-ageing-in-advertising-the-media-and-the-creative-industries.pdf
[iv] Women and Equalities Committee, ‘The Rights of Older People’ (London: UK Parliament, 2025), https://committees.parliament.uk/publications/46686/documents/239426/default/
[v] Independent Press Standards Organisation, ‘Open Letter Submitted to Parliament’ (London: UK Parliament, 2025), https://committees.parliament.uk/publications/47150/documents/244200/default/
[vi] Advertising Standards Authority, ‘Looking into the Depiction of Older People in Advertising’ (London: ASA, 2025), https:// www.asa.org.uk/news/looking-into-the-depiction-of-older-people-in-advertising.html
[vii] Age without Limits, ‘Age without Limits Day’ (London: Centre for Ageing Better, 2025), https://www.agewithoutlimits.org/day
[1] Centre for Ageing Better. (2021). Reframing Ageing: Public perceptions of ageing, older age and demographic change. https://ageing-better.org.uk/resources/reframing-ageing-public-perceptions-ageing-older-age-and-demographic-change
[1] Hinrichs-Krapels et al. (2020). Using Policy Labs as a process to bring evidence closer to public policymaking: a guide to one approach. Palgrave Communications, 6, 101. https://doi.org/10.1057/s41599-020-0453-0
[1] Zimmermann, M., Haggar, T., Boulding, H., & Pow, R. (2025). Shifting Representations of Ageing in Advertising, the Media, and the Creative Industries. The Policy Institute. https://www.kcl.ac.uk/policy-institute/assets/shifting-representations-of-ageing-in-advertising-the-media-and-the-creative-industries.pdf
[1] Women and Equalities Committee, ‘The Rights of Older People’ (London: UK Parliament, 2025), https://committees.parliament.uk/publications/46686/documents/239426/default/
[1] Independent Press Standards Organisation, ‘Open Letter Submitted to Parliament’ (London: UK Parliament, 2025), https://committees.parliament.uk/publications/47150/documents/244200/default/
[1] Advertising Standards Authority, ‘Looking into the Depiction of Older People in Advertising’ (London: ASA, 2025), https:// www.asa.org.uk/news/looking-into-the-depiction-of-older-people-in-advertising.html
[1] Age without Limits, ‘Age without Limits Day’ (London: Centre for Ageing Better, 2025), https://www.agewithoutlimits.org/day