Our purpose & vision
Our purpose is to inspire, ask and enable people to give financially in support of the goals King's has to make an impact beyond our walls. Our vision is to sustain and build philanthropy that will make a difference and continue the fundraising momentum achieved with the record-breaking World questions King’s answers campaign.
The work we support has made a significant impact on the world in areas as diverse as cancer research, global terrorism and palliative care.
Our people
Fundraising leadership

Georgina Cannon is the Executive Director of Philanthropy & Alumni Engagement at King's. Georgina joined King's in November 2024 from University of Cambridge where she was the Managing Director of Development, responsible for leading all of the University's fundraising. She previously held the position of Director of Development, Schools and Institutions, where she led the team responsible for fundraising for the non-medical academic schools, departments and collections of the University.
She has been working as a professional fundraiser for non-profit institutions for nearly 25 years. She began her career working with international NGOs before moving into higher education, first of all at London Business School and then Cambridge. Alongside her professional appointments, she also served two terms as a Trustee of Roald Dahl's Marvellous Children's Charity.
Alan Goldsman has been Director of Strategy and Operations for Philanthropy and Alumni Relations at King’s since June 2018. In this role, Alan leads a team of alumni engagement, finance, planning and operations professionals to deliver an integrated development and fundraising programme across King’s College London and the Kings Maudsley Partnership. Until recently this also included managing and leading partnerships to fundraise for Guys and St. Thomas’ NHS Foundation Trust and Kings Health Partners, a collaboration between KCL and its Hospital partners.
Alan has held several board level roles in world-leading, London Teaching Hospitals. He brings over thirty years’ experience in Chief Financial Officer / Director of Finance and Director of Strategy roles. During his 12 years as Director of Finance at the Royal Marsden NHS Foundation Trust Alan also served as the Director of Finance and Secretary to the Royal Marsden Charities; working to deliver excellence and impact with a significant fundraising development and investment portfolio.

Matthew Gorman is Director of Philanthropy & Campaign, King’s College London and King’s Maudsley Partnership. Matt leads King’s fundraising efforts to support the university’s mission of education, research and service to society. He leads teams across principal and major gift philanthropy, leadership giving, legacies, and campaign planning. He works closely with donors, alumni, and senior leaders to secure transformative support for scholarships, research, and capital projects.
Matt is responsible for the design and delivery of King’s next major philanthropy and engagement campaign, mobilising global support for the university’s most ambitious priorities. He oversees fundraising for the King’s Maudsley Partnership and serves on the boards of the US Friends of King’s College London and the King’s Business School Advisory Council. He joined King’s in 2018, following senior roles at Cancer Research UK, SOAS and The Open University.
How you can make a difference
We have never had a more ambitious vision of the future – and the opportunities for our donors and supporters have never been greater. This represents a generational chance to improve UK society and trigger worldwide change.
Join us as we begin this journey and to make a real and lasting difference to society. Your support could take a multitude of forms: as well as contributing financially, you could advocate for a particular issue or share your expertise through mentoring. A closer look at the work of King’s and our health partners will reveal more about where your support will have the largest impact and make the greatest difference.