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Digital Marketing Technologies & Automation (10 credits)

Key information

  • Level:

    7

  • Credit value:

    10

Module description

In this module, you will typically study:

  • The strategic value of digital channels and tools.

  • The marketing capabilities of AI.

  • Information security and GDPR compliance.

  • Robotic process automation: feasibility, implementation and marketing best practices.

Module description disclaimer

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Please note that the module descriptions above are related to the current academic year and are subject to change.