Dr Christina Scharff
Senior Lecturer in Culture, Media and Creative Industries
Tel +44 (0)20 7848 1854
Address King’s College London
Culture, Media and Creative Industries
King’s College London
9D Chesham Building, Strand Campus
Research Interests and PhD supervision
Christina explores gender, media and culture from an international perspective, through theoretically informed empirical research, and collaboration with colleagues and students. Before joining CMCI in 2010, Christina was Fellow in Contemporary Social Thought at the Sociology Department, London School of Economics.
In April 2018, Christina became co-editor (with Dubravka Žarkov) of the European Journal of Women’s Studies.
- Engagements with feminism
- Cultural work
- Inequalities in the cultural and creative industries
- The classical music profession
- Entrepreneurial subjectivities and the psychic life of neoliberalism
Engagements with Feminism
Christina conducted empirical research on young women’s engagements with feminism, postfeminism and neoliberalism (ESRC) and participated in various collaborative projects, such as cooperative inquiry research on dilemmas of femininity (British Academy). Her work on engagements with feminism also includes research on the contemporary postfeminist and neoliberal era, media representations of feminism, and feminist activism in and beyond academia. With Carrie Smith-Prei and Maria Stehle, Christina co-edited the volume ‘Digital Feminisms: Transnational Activism in German Protest Cultures’ (London, Routledge).
The Politics of Cultural Work
Christina’s second area of expertise is in the field of cultural work. Her research project ‘Young, female and entrepreneurial? Exploring the working lives of young women in the classical music profession’ (British Academy/ESRC) addressed various timely issues, such as the racial, classed and gendered inequalities that characterise the classical music profession, the gendered politics of self-promotion, as well as the psychic life of neoliberalism and the subjective experiences of precarious work. The findings of the project are published in Christina's second monograph 'Gender, Subjectivity, and Cultural Work: The classical music profession' (London, Routledge).
Christina welcomes proposals for PhD research linked to her research interests.
For more details, please see her full research profile.
- Scharff, C. Gender, Subjectivity, and Cultural Work: The classical music profession. 2018. London: Routledge.
- Lemos De Carvalho Elias, A. S., Gill, R. & Scharff, C. (eds.) Aesthetic Labour: Rethinking beauty politics in neoliberalism. 2017. Basingstoke: Palgrave Macmillan.
- Scharff, C. The psychic life of neoliberalism: mapping the contours of entrepreneurial subjectivity. 2016. in: Theory, Culture & Society. 33, 6, p. 107-122.
- Bull, A. and Scharff, C. ‘McDonald’s music’ versus ‘serious music’: How production and consumption practices help to reproduce class inequality in the classical music profession. 2017. In: Cultural Sociology, 11,3, p. 283-301.
- Scharff, C. Blowing your own trumpet: Exploring the gendered dynamics of self-promotion in the classical music profession. 2015. In: The Sociological Review. 63, S1, p. 97-112.
For a complete list of publications, please see Christina's full research profile.
Expertise and Public Engagement
Christina is passionate about teaching and a Fellow of the Higher Education Academy. She is the supervisor of several PhD students, has contributed to core modules on the MA in Cultural and Creative Industries, and taught the option module Gender, Media and Culture.
Christina has also been invited internationally as a guest teacher, including the University of Basel, the University of Helsinki and international PhD workshops.
Christina’s work has appeared in a range of British and international media and she regularly speaks at academic and public events. She has done consultancy work for policy-makers (e.g. European Institute of Gender Equality; UK Cabinet Office) and has worked with cultural and public sector partners (e.g. Fuel Theatre; London Music Masters and Mulberry School for Girls).