Skip to main content
KBS_Icon_questionmark link-ico

Strategic Marketing (in-person)

Our Strategic Marketing course has been designed to give you a broad understanding of the global marketing landscape and its future direction.

Using the latest research, tools, and analysis techniques, you will be able to critically evaluate and develop successful marketing strategies and innovation for organisational growth and profitability.

Businesses today face a number of challenges, such as a rapidly evolving media landscape, platformisation and an increasingly more globalised market and customer base. Our Strategic Marketing course is designed to demystify these challenges and provide participants with the necessary skills to master them.

An Early Bird saving of 15 per cent will apply to all applications made on or before 30 September 2022 for the 31 October 2022 programme.

Find out more

Strategic Marketing

Businesses today face a number of challenges, such as a rapidly evolving media landscape, platformisation and an increasingly more globalised market and customer base. Our Strategic Marketing course is designed to demystify these challenges and provide participants with the necessary skills to master them.

In this age of rapid transformations, executives need to constantly deal with complex and dynamic issues. Recognising, analysing, and solving these issues requires an informed strategic sense of where markets are heading. This understanding of markets, products, competitors and customers is not just the remit of the marketers. Any executive playing a significant role in business performance now needs to develop a strategic marketing mind-set to play a full part in delivering organisational success.

Dr Stefan Bernritter, Course Director

Enquire now